The mission of the Public Lands Interpretive Association (plia) is to inspire and educate the Public about the natural and cultural heritage resources of america's Public Lands. The work of the Association is facilitated through cooperative agreements with the usda forest service and the bureau of land management and a special use permit with the usda forest service.plia serves visitors to Public land areas in all western states throughthe website, www.publiclands.org, in person in arizona and new mexico, and embraces a large spectrum of Public Lands users. Plia specializes in providing stewardship and conservation messages to underserved Public Lands users such as campers, off highway vehicle users and hunters either in person or online through the website.plia uses generated revenue to support the Interpretive and educational programs of associated land management agencies. This is done by providing plia paid staff in federal visitor centers, through publishing materials, funding pro

501(c)(3) charity; gifts are tax-deductible.
63¢ of each $1 spent went to programs.
Run by 5 volunteers and 49 employees.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · People: Part I, lines 5–6

Before you give

FY2024 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2024
latest Form 990
Looks good: the latest return is for FY2024, 2 tax years back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
1 of 5
filings with a surplus
Average deficit $4K a year · under 1% of revenue · last 5 filings
Concern: a surplus in 1 of the last 5 filings.
Pt I · Ln 19 · 5 filings
Spent on programs
63%
of spending
Worth a look: 63% of spending went to programs; under 65%.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$70K
to officers and key staff · 3% of spending
Looks good: pay to officers and key staff is 3% of spending; 15% or less.
Pt VII · Sec A
2 mo
of spending, in cash
Fine: 1.5 months of spending in cash; 1 to 3.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
2
named funders · $18K
Fine: 2 funders name it on their filings; under 3.
Funders’ Sch. I, 990-PF
Liabilities
$282K
50% of total assets
Looks good: liabilities are 50% of assets; 50% or less.
Pt X · Ln 26
Independent board members
7
of 7 voting members
Looks good: 7 of 7 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$2.0M
-6% vs prior year
Spent
$2.2M
To programs
63%
Net assets
$282K
By yearFY2020–FY2024
Revenue
$2.0M
FY2024▼ -6%
Tap a bar for its year
Revenue by fiscal year
FY2020$1.3M
FY2021$1.3M
FY2022$1.8M
FY2023$2.2M
FY2024$2.0M
Expenses
$2.2M
FY2024▲ +14%
Tap a bar for its year
Expenses by fiscal year
FY2020$1.3M
FY2021$1.3M
FY2022$1.8M
FY2023$2.0M
FY2024$2.2M
Net assets
$282K
FY2024▼ -40%
Tap a bar for its year
Net assets by fiscal year
FY2020$298K
FY2021$281K
FY2022$258K
FY2023$470K
FY2024$282K

From the FY2024 Form 990 (year ending September 2024) · figures checked against the IRS filing · see the original

Give Claim

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in Sep 1981.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

63 cents of each dollar spent went to programs.

Program services 63% · $1.4M Management & general 37% · $817K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

7 people listed on the 990; $70K paid to officers and key staff.

Part VII, Section A · reportable compensation · most recent filed roster (FY2023); the FY2024 filing did not itemize Part VII
Executive Dir.
$69,578Pt VII · Sec A
$0Pt VII · Sec A
Vice Chair
$0Pt VII · Sec A
Secretary
$0Pt VII · Sec A
$0Pt VII · Sec A
Director
$0Pt VII · Sec A
$0Pt VII · Sec A

Amanda Keith’s $70K as Executive Dir. is at the 11th percentile of top reported officer pay among 3924 $1–10M arts & culture nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 1 named individual · Part VII

NameFY2024FY2023FY2022FY2021FY2020
Amanda Keith$69,578$73,819$67,766$67,000$48,000

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

See Public Lands Interpretive Association executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Inspires and educates people about America's natural and cultural heritage on public lands.

Questions for Public Lands Interpretive Association

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Your first name shows with your question. Public Lands Interpretive Association answers here, for everyone.

Provided by the organization

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3 programs · $1.4M · in their own filed words · FY2023
01

Campgroundsplia operates three campgrounds for the usda forest service on the williams ranger district of the kaibab national forest in williams, arizona. By operating these campgrounds plia supports its mission to provide information about all aspects of the kaibab national forest in particular and america's public lands in general and…

$725Kprogram expense
02

Plia is invited to operate bookstores by land management agencies to help fulfill their mandate to educate the public about the lands managed by these agencies. All items sold by plia in these site specific sales areas are selected for their interpretive and educational value, are reviewed and approved by the appropriate land management…

$657Kprogram expense
03

Publicationsplia's publishing program focuses on publications that are important to the public understanding and use of public lands and that area not available through other sources. Plia's most significant book in terms of numbers published is ducks at a distance: a water fowl identification guide, which was originally published by the…

$21Kprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · funders on record
Grants received · FY2024
Total grants receivedfrom 2 funders$18K

By the numbers

The FY2024 990, line by line.

1The main four
Money inPt VIII
$2.0M
Ln 12
Fees for servicesLn 2g$1.5M
Gifts and grantsLn 1h$500K
Other incomeLn 4–11$26K
Money outPt IX
$2.2M
Ln 25
Programscol B$1.4M
Managementcol C$817K
Owns and owesPt X
$282K
net assets · Ln 32
Cash and savingsLn 1–2$280K
Total assetsLn 16$564K
LiabilitiesLn 26$282K
PeoplePt VI, VII
7
listed · VII A
PaidVII A1
Voting boardVI 1a7
IndependentVI 1b7
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$500K
Government grantsLn 1e$500K
Fees for servicesLn 2g$1.5M
Investment incomeLn 3$6K
Other incomeLn 4–11$26K
Gains on assetsLn 7$0
Total revenueLn 12$2.0M
Assets in detailPt X, end of year
CashLn 1$280K
SavingsLn 2$0
Cash and savings togetherLn 1–2$280K
InvestmentsLn 11–13$0
Land, buildings, equipmentLn 10c$0
Other assetsLn 15$15K
Total assetsLn 16$564K
LiabilitiesLn 26$282K
Net assetsLn 32$282K
OperationsPt I, VI
EmployeesI 549
VolunteersI 65
Fiscal year endsHeaderSeptember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY24End FY24
Cash and savingsLn 1–2$460K$280K
InvestmentsLn 11–13$0
Land, buildings, equipmentLn 10c$395$0
Total assetsLn 16$795K$564K
LiabilitiesLn 26$325K$282K
Net assetsLn 32$470K$282K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Grants to domestic organizationsLn 1$0
Grants to domestic individualsLn 2$0
Grants and assistance to foreign recipientsLn 3$0
Benefits paid to or for membersLn 4$0
Pay of current officers, directors and key staffLn 5$70K$70K
Pay of disqualified personsLn 6$0
Other salaries and wagesLn 7$566K$375K$191K
Pension plan contributionsLn 8$0
Other employee benefitsLn 9$16K$16K
Payroll taxesLn 10$78K$40K$38K
Management feesLn 11a$0
Legal feesLn 11b$0
Accounting feesLn 11c$13K$13K
Lobbying feesLn 11d$0
Professional fundraising feesLn 11e$0
Investment management feesLn 11f$0
Other fees for servicesLn 11g$0
Advertising and promotionLn 12$16K$1K$15K
Office expensesLn 13$24K$20K$3K
Information technologyLn 14$19K$19K
RoyaltiesLn 15$0
OccupancyLn 16$83K$49K$33K
TravelLn 17$26K$14K$12K
Travel and entertainment for public officialsLn 18$0
Conferences, conventions and meetingsLn 19$0
InterestLn 20$0
Payments to affiliatesLn 21$0
Depreciation, depletion and amortizationLn 22$395$395
InsuranceLn 23$58K$23K$35K
Other expenses (24a–d)Ln 24$1.2M$653K$501K
All other expensesLn 24e$114K$227K−$112K
Total functional expensesLn 25$2.2M$1.4M$817K$0

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2024 Latest Viewing $2.0M$2.2M−$189K$282K 990 PDF
FY2023 $2.2M$2.0M$212K$470K 990 PDF
FY2022 $1.8M$1.8M−$23K$258K 990 PDF
FY2021 $1.3M$1.3M−$17K$281K 990 PDF
FY2020 $1.3M$1.3M−$3K$298K 990 PDF

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Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support O · Explanations
See the full FY2024 990 (6 parts)
Part I · Summary $2,047,513 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $439,379$500,122
I-9 Program service revenuePrior year $1,531,745$1,515,165
I-10 Investment incomePrior year $2,700$5,772
I-11 Other revenuePrior year $198,647$26,454
I-12 Total revenuePrior year $2,172,471$2,047,513
I-13 Grants and similar amounts paid$0
I-14 Benefits paid to members$0
I-15 Salaries and benefitsPrior year $697,142$729,604
I-16a Professional fundraising fees$0
I-17 Other expensesPrior year $1,262,898$1,506,516
I-18 Total expensesPrior year $1,960,040$2,236,120
I-19 Revenue less expensesPrior year $212,431−$188,607
Part VI · Governance 7 of 7 board members independent, no flags
VI-1a Voting members of the governing body7
VI-1b Independent voting members7
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-14 Document retention and destruction policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $2,047,513 across 10 lines filed
VIII-1e Government grants$500,122
VIII-1h Total contributions, gifts and grants$500,122
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $1,515,165$1,515,165
VIII-3 Investment incomeRelated to mission $5,772$5,772
VIII-5 Royalties$0
VIII-6 Net rental income or loss$0
VIII-7 Net gain or loss on sales of assets$0
VIII-8 Net income from fundraising events$0
VIII-11a-d Other revenue, itemized rows (sum of 11a–11d as filed)Related to mission $26,454$26,454
VIII-12 Total revenueRelated to mission $1,547,391$2,047,513
Part IX · Statement of functional expenses $2,236,120 across 31 lines filed
IX-1 Grants to domestic organizations$0
IX-2 Grants to domestic individuals$0
IX-3 Grants and assistance to foreign recipients$0
IX-4 Benefits paid to or for members$0
IX-5 Pay of current officers, directors and key staffManagement $69,578$69,578
IX-6 Pay of disqualified persons$0
IX-7 Other salaries and wagesPrograms $374,688 · Management $191,253$565,941
IX-8 Pension plan contributions$0
IX-9 Other employee benefitsPrograms $15,828$15,828
IX-10 Payroll taxesPrograms $39,896 · Management $38,361$78,257
IX-11a Management fees$0
IX-11b Legal fees$0
IX-11c Accounting feesManagement $12,955$12,955
IX-11d Lobbying fees$0
IX-11f Investment management fees$0
IX-12 Advertising and promotionPrograms $1,038 · Management $14,702$15,740
IX-13 Office expensesPrograms $20,410 · Management $3,431$23,841
IX-14 Information technologyManagement $18,892$18,892
IX-15 Royalties$0
IX-16 OccupancyPrograms $49,489 · Management $33,116$82,605
IX-17 TravelPrograms $14,224 · Management $12,014$26,238
IX-18 Travel and entertainment for public officials$0
IX-19 Conferences, conventions and meetings$0
IX-20 Interest$0
IX-21 Payments to affiliates$0
IX-22 Depreciation, depletion and amortizationPrograms $395$395
IX-23 InsurancePrograms $23,103 · Management $34,734$57,837
IX-24 Other expenses (24a–d)Programs $653,035 · Management $500,631$1,153,666
IX-24e All other expensesPrograms $226,743 · Management −$112,396$114,347
IX-25 Total functional expensesPrograms $1,418,849 · Management $817,271 · Fundraising $0$2,236,120
Part X · Balance sheet $564,053 assets, 20 lines filed
X-1 Cash, non-interest-bearingStart of year $459,996$280,334
X-2 Savings and temporary cash investments$0
X-3 Pledges and grants receivable$0
X-4 Accounts receivableStart of year $27,710$24,834
X-8 Inventories for sale or useStart of year $256,480$236,850
X-9 Prepaid expenses and deferred chargesStart of year $7,346$7,346
X-10c Land, buildings and equipment, netStart of year $395$0
X-11 Publicly traded securities$0
X-12 Other securities$0
X-13 Program-related investments$0
X-14 Intangible assets$0
X-15 Other assetsStart of year $43,399$14,689
X-16 Total assetsStart of year $795,326$564,053
X-17 Accounts payable and accrued expensesStart of year $101,633$101,349
X-25 Other liabilitiesStart of year $54,303$30,887
X-26 Total liabilitiesStart of year $324,990$282,324
X-27 Net assets without donor restrictionsStart of year $370,918$223,567
X-28 Net assets with donor restrictionsStart of year $99,418$58,162
X-32 Total net assets or fund balancesStart of year $470,336$281,729
X-33 Total liabilities and net assetsStart of year $795,326$564,053
Part XI · Reconciliation of net assets $281,729 net assets at year end
XI-1 Total revenue$2,047,513
XI-2 Total expenses$2,236,120
XI-3 Revenue less expenses−$188,607
XI-4 Net assets at start of year$470,336
XI-10 Net assets at end of year$281,729

Form 990 e-file (XML) FY2024 from the IRS · Classification, formation year and address from the IRS Business Master File

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