Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Jun 2020.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Where the money goes
100 cents of each dollar spent went to programs.
Form 990 Part IX, line 25. Every line is in By the numbers.
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Who runs it and what they're paid
15 people listed on the 990; $576K paid to officers and key staff.
Holly Hall’s $290K as Managing Director is at the 85th percentile of top reported officer pay among 2832 $1–10M community development nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
Compensation history total reportable pay by year · 5 named individuals · Part VII
| Name | FY2025 | FY2024 | FY2023 |
|---|---|---|---|
| Holly Hall | $290,000 | $205,000 | $183,206 |
| Cecliy Shives | $152,000 | — | — |
| Shannon Avina | $134,000 | $100,000 | $100,000 |
| Amber Bartholomeusz | — | $120,000 | — |
| Bob Howland | — | $8,500 | — |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
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Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2No
- Top official's pay set by an independent reviewPt VI · Ln 15aYes
Programs and updates
Certifies companies and guides brands toward transformative, open technology solutions for digital success.
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Membership fees goes towards advancing, raising awareness, educating the global marketplace of our MACH Principles which are the framework for building enterprise technology that is open, composable, and connected.
In 2025 we held 2 very successful conferences which aimed to further our reach and awareness. They were held in Chicago in April and London in Oct. In 2026 we will hold 2 - April - Toronto, Canada and Sep - Amsterdam, Netherlands.
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By the numbers
The FY2025 990, line by line.
Download 990
| Line | Start FY25 | End FY25 |
|---|---|---|
| Cash and savingsLn 1–2 | $1.1M | $1.4M |
| Total assetsLn 16 | $1.7M | $1.9M |
| LiabilitiesLn 26 | $298K | $71K |
| Net assetsLn 32 | $1.4M | $1.8M |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Legal feesLn 11b | $18K | $18K | ||
| Other fees for servicesLn 11g | $125K | $125K | ||
| Advertising and promotionLn 12 | $433K | $433K | ||
| Office expensesLn 13 | $156K | $156K | ||
| Conferences, conventions and meetingsLn 19 | $1.4M | $1.4M | ||
| Depreciation, depletion and amortizationLn 22 | $127K | $127K | ||
| InsuranceLn 23 | $13K | $13K | ||
| Other expenses (24a–d)Ln 24 | $2.1M | $2.1M | ||
| All other expensesLn 24e | $43K | $43K | ||
| Total functional expensesLn 25 | $4.4M | $4.4M | $0 | $0 |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2025 Latest Viewing | $4.9M | $4.4M | $485K | $1.8M | 990 PDF |
| FY2024 | $5.0M | $4.8M | $177K | $1.4M | 990 PDF |
| FY2023 | $3.9M | $3.8M | $72K | $1.2M | 990 PDF |
| FY2022 | $2.1M | $1.4M | $667K | $1.1M | 990 PDF |
| FY2021 | $986K | $607K | $379K | $434K | 990 PDF |
| FY2020 | $337K | $282K | $56K | $56K | 990 PDF |
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Schedules filed Part IV
See the full FY2025 990 (4 parts)
Part VIII · Statement of revenue $4,855,083 across 3 lines filed
Part IX · Statement of functional expenses $4,370,225 across 9 lines filed
Part X · Balance sheet $1,909,047 assets, 10 lines filed
Part XI · Reconciliation of net assets $1,837,843 net assets at year end
Form 990 e-file (XML) FY2025 from the IRS · Classification, formation year and address from the IRS Business Master File
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