Brightside Produce FY2021 filing

Tax-deductible

Saint Paul, MN501(c)(3)Since 2019Food & AgricultureEIN 84-2923952

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Brightside aims to increase access to healthy food in urban food deserts by delivering produce to small corner stores in under serviced areas. Support is garnered by home delivery customers who each week receive fresh produce and pay a service charge to support the store deliveries.

501(c)(3) charity; gifts are tax-deductible.
92¢ of each $1 spent went to programs.
$3K paid to officers and key staff.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · Pay: Part VII

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FY2021 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2024
latest Form 990
Looks good: the latest return is for FY2024, 2 tax years back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
1 of 4
filings with a surplus
Average surplus $15K a year · 4% of revenue · last 4 filings
Worth a look: a surplus in 1 of the last 4 filings.
Pt I · Ln 19 · 4 filings
Spent on programs
92%
of spending
Looks good: 92% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$3K
to officers and key staff · 0.8% of spending
Looks good: pay to officers and key staff is 1% of spending; 15% or less.
Pt VII · Sec A
Cash reserves
<1 mo
of spending, in cash
Concern: 0.2 months of spending in cash; under 2 weeks.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
1
named funder · $75K
Fine: 1 funder names it on their filings; under 3.
Funders’ Sch. I, 990-PF
Liabilities
$1K
6% of total assets
Looks good: liabilities are 6% of assets; 50% or less.
Pt X · Ln 26
Independent board members
6
of 6 voting members
Looks good: 6 of 6 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$355K
Spent
$361K
To programs
92%
Net assets
$24K
By yearFY2021–FY2024
Revenue
$355K
FY2021
Revenue by fiscal year
FY2021$355K
FY2022$286K
FY2023$319K
FY2024$469K
FY2024$468K
Expenses
$361K
FY2021
Expenses by fiscal year
FY2021$361K
FY2022$287K
FY2023$324K
FY2024$397K
FY2024$459K
Net assets
$24K
FY2021
Net assets by fiscal year
FY2021$24K
FY2022$23K
FY2023$18K
FY2024$90K
FY2024$99K

From the FY2021 Form 990 (year ending June 2021) · see the original

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Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in Feb 2020.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

92 cents of each dollar spent went to programs.

Program services 92% · $332K Management & general 7% · $24K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

6 people listed on the 990; $3K paid to officers and key staff.

Part VII, Section A · reportable compensation · most recent filed roster (FY2020); the FY2021 filing did not itemize Part VII
$2,940Pt VII · Sec A
Director
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A

Justa Heinenkay’s $33K as Executive Director is at the 34th percentile of top reported officer pay among 1171 $100K–1M food & agriculture nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 4 named individuals · Part VII

NameFY2024FY2023FY2021
Justa Heinenkay$33,325——
Justa Heinen-Kay—$27,325—
Demetria Fuller—$5,000—
Adam Pruitt——$2,940

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

See Brightside Produce executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aNo

Programs and updates

Delivers fresh produce to corner stores in underserved neighborhoods, making healthy food accessible.

Provided by the organization

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1 program service account for $332K of program spending, described in the organization's own filed words · FY2020.
01

Weekly deliveries to 35 stores in the twin cities metro area. We buy bulk wholesale produce and make weekly deliveries. We charge stores only 10% above wholesale costs and have no minimum order requirements.

$332Kprogram expense

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Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · funders on record
Grants received · FY2024
Total grants receivedfrom 1 funder$75K

By the numbers

The FY2021 990, line by line.

1The main four
Money inPt VIII
$355K
Ln 12
Fees for servicesLn 2g$182K
Gifts and grantsLn 1h$173K
Money outPt IX
$361K
Ln 25
Programscol B$332K
Managementcol C$24K
Owns and owesPt X
$24K
net assets · Ln 32
Cash and savingsLn 1–2$7K
Total assetsLn 16$25K
LiabilitiesLn 26$1K
PeoplePt VI, VII
6
listed · VII A
PaidVII A1
Voting boardVI 1a6
IndependentVI 1b6
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$173K
Government grantsLn 1e$142K
Noncash giftsLn 1g$0
Fundraising eventsLn 1c$0
Fees for servicesLn 2g$182K
Total revenueLn 12$355K
Assets in detailPt X, end of year
CashLn 1$7K
SavingsLn 2$0
Cash and savings togetherLn 1–2$7K
InvestmentsLn 11–13$0
Land, buildings, equipmentLn 10c$0
Other assetsLn 15$18K
Total assetsLn 16$25K
LiabilitiesLn 26$1K
Net assetsLn 32$24K
OperationsPt I, VI
EmployeesI 529
VolunteersI 625
Fiscal year endsHeaderJune
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13No
Records policyVI 14No
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY21End FY21
Cash and savingsLn 1–2$28K$7K
InvestmentsLn 11–13$0$0
Land, buildings, equipmentLn 10c$0$0
Total assetsLn 16$30K$25K
LiabilitiesLn 26$347$1K
Net assetsLn 32$30K$24K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Grants to domestic organizationsLn 1$0$0
Grants to domestic individualsLn 2$5K$0
Grants and assistance to foreign recipientsLn 3$0$0
Pay of current officers, directors and key staffLn 5$0$0$0$0
Pay of disqualified personsLn 6$0$0$0$0
Other salaries and wagesLn 7$121K$121K$0$0
Pension plan contributionsLn 8$0$0$0$0
Other employee benefitsLn 9$0$0$0$0
Payroll taxesLn 10$10K$10K$0$0
Management feesLn 11a$8K$0$8K$0
Legal feesLn 11b$2K$0$2K$0
Accounting feesLn 11c$0$0$0$0
Lobbying feesLn 11d$0$0$0$0
Professional fundraising feesLn 11e$0$0
Investment management feesLn 11f$0$0$0$0
Other fees for servicesLn 11g$0$0$0$0
Advertising and promotionLn 12$2K$2K$0$0
Office expensesLn 13$154$0$154$0
Information technologyLn 14$3K$0$3K$0
RoyaltiesLn 15$0$0$0$0
OccupancyLn 16$6K$6K$0$0
TravelLn 17$16K$16K$0$0
Travel and entertainment for public officialsLn 18$0$0$0$0
Conferences, conventions and meetingsLn 19$0$0$0$0
InterestLn 20$0$0$0$0
Payments to affiliatesLn 21$0$0$0$0
Depreciation, depletion and amortizationLn 22$0$0$0$0
InsuranceLn 23$11K$0$11K$0
Other expenses (24a–d)Ln 24$178K$178K$0$0
Total functional expensesLn 25$361K$332K$24K$0

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2024 $469K$397K$72K$90K 990 PDF
FY2023 $319K$324K−$4K$18K 990 PDF
FY2022 $286K$287K−$1K$23K 990 PDF
FY2021 Viewing $355K$361K−$6K$24K 990 PDF

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Schedules filed Part IV

III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash
See the full FY2021 990 (4 parts)
Part VIII · Statement of revenue $354,818 across 14 lines filed
VIII-1a Federated campaigns$0
VIII-1b Membership dues$0
VIII-1c Fundraising events$0
VIII-1d Related organizations$0
VIII-1e Government grants$142,229
VIII-1f All other contributions, gifts and grants$30,323
VIII-1g Noncash contributions (included above)$0
VIII-1h Total contributions, gifts and grants$172,552
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $182,266 · Unrelated business $0 · Excluded from tax $0$182,266
VIII-3 Investment incomeRelated to mission $0 · Unrelated business $0 · Excluded from tax $0$0
VIII-5 RoyaltiesRelated to mission $0 · Unrelated business $0 · Excluded from tax $0$0
VIII-6 Net rental income or lossRelated to mission $0 · Unrelated business $0 · Excluded from tax $0$0
VIII-8 Net income from fundraising eventsUnrelated business $0 · Excluded from tax $0$0
VIII-12 Total revenueRelated to mission $182,266 · Unrelated business $0 · Excluded from tax $0$354,818
Part IX · Statement of functional expenses $360,658 across 29 lines filed
IX-1 Grants to domestic organizationsPrograms $0$0
IX-2 Grants to domestic individualsPrograms $0$4,550
IX-3 Grants and assistance to foreign recipientsPrograms $0$0
IX-5 Pay of current officers, directors and key staffPrograms $0 · Management $0 · Fundraising $0$0
IX-6 Pay of disqualified personsPrograms $0 · Management $0 · Fundraising $0$0
IX-7 Other salaries and wagesPrograms $120,936 · Management $0 · Fundraising $0$120,936
IX-8 Pension plan contributionsPrograms $0 · Management $0 · Fundraising $0$0
IX-9 Other employee benefitsPrograms $0 · Management $0 · Fundraising $0$0
IX-10 Payroll taxesPrograms $10,112 · Management $0 · Fundraising $0$10,112
IX-11a Management feesPrograms $0 · Management $8,500 · Fundraising $0$8,500
IX-11b Legal feesPrograms $0 · Management $1,500 · Fundraising $0$1,500
IX-11c Accounting feesPrograms $0 · Management $0 · Fundraising $0$0
IX-11d Lobbying feesPrograms $0 · Management $0 · Fundraising $0$0
IX-11e Professional fundraising feesFundraising $0$0
IX-11f Investment management feesPrograms $0 · Management $0 · Fundraising $0$0
IX-11g Other fees for servicesPrograms $0 · Management $0 · Fundraising $0$0
IX-12 Advertising and promotionPrograms $1,597 · Management $0 · Fundraising $0$1,597
IX-13 Office expensesPrograms $0 · Management $154 · Fundraising $0$154
IX-14 Information technologyPrograms $0 · Management $3,047 · Fundraising $0$3,047
IX-15 RoyaltiesPrograms $0 · Management $0 · Fundraising $0$0
IX-16 OccupancyPrograms $5,982 · Management $0 · Fundraising $0$5,982
IX-17 TravelPrograms $15,543 · Management $0 · Fundraising $0$15,543
IX-18 Travel and entertainment for public officialsPrograms $0 · Management $0 · Fundraising $0$0
IX-19 Conferences, conventions and meetingsPrograms $0 · Management $0 · Fundraising $0$0
IX-20 InterestPrograms $0 · Management $0 · Fundraising $0$0
IX-21 Payments to affiliatesPrograms $0 · Management $0 · Fundraising $0$0
IX-22 Depreciation, depletion and amortizationPrograms $0 · Management $0 · Fundraising $0$0
IX-23 InsurancePrograms $0 · Management $10,667 · Fundraising $0$10,667
IX-24 Other expenses (24a–d)Programs $178,070 · Management $0 · Fundraising $0$178,070
IX-25 Total functional expensesPrograms $332,240 · Management $23,868 · Fundraising $0$360,658
Part X · Balance sheet $25,254 assets, 24 lines filed
X-1 Cash, non-interest-bearingStart of year $27,927$7,432
X-2 Savings and temporary cash investmentsStart of year $0$0
X-3 Pledges and grants receivableStart of year $0$0
X-4 Accounts receivableStart of year $1,804$0
X-8 Inventories for sale or useStart of year $0$0
X-9 Prepaid expenses and deferred chargesStart of year $0$0
X-10c Land, buildings and equipment, netStart of year $0$0
X-11 Publicly traded securitiesStart of year $0$0
X-12 Other securitiesStart of year $0$0
X-13 Program-related investmentsStart of year $0$0
X-14 Intangible assetsStart of year $281$0
X-15 Other assetsStart of year $0$17,822
X-16 Total assetsStart of year $30,012$25,254
X-17 Accounts payable and accrued expensesStart of year $0$0
X-18 Grants payableStart of year $0$0
X-19 Deferred revenueStart of year $0$0
X-20 Tax-exempt bond liabilitiesStart of year $0$0
X-24 Unsecured notes and loans payableStart of year $0$0
X-25 Other liabilitiesStart of year $347$1,429
X-26 Total liabilitiesStart of year $347$1,429
X-27 Net assets without donor restrictionsStart of year $29,665$23,825
X-28 Net assets with donor restrictionsStart of year $0$0
X-32 Total net assets or fund balancesStart of year $29,665$23,825
X-33 Total liabilities and net assetsStart of year $30,012$25,254
Part XI · Reconciliation of net assets $23,825 net assets at year end
XI-1 Total revenue$354,818
XI-2 Total expenses$360,658
XI-3 Revenue less expenses−$5,840
XI-4 Net assets at start of year$29,665
XI-5 Net unrealized gains (losses) on investments$0
XI-6 Donated services and use of facilities$0
XI-7 Investment expenses$0
XI-8 Prior period adjustments$0
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$23,825

Form 990 e-file (XML) FY2021 from the IRS · Classification, formation year and address from the IRS Business Master File

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