We disrupt the legacy of educational failure by empowering Parents. We equip families with information, training, mentoring, tools, and financial resources so they can choose the education they believe is best for their children. (continued on schedule o)

501(c)(3) charity; gifts are tax-deductible.
91¢ of each $1 spent went to programs.
Run by 30 volunteers and 4 employees.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · People: Part I, lines 5–6

Before you give

FY2025 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2025
latest Form 990
Looks good: the latest return is for FY2025, 1 tax year back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
4 of 6
filings with a surplus
Average surplus $326K a year · 28% of revenue · last 6 filings
Fine: a surplus in 4 of the last 6 filings.
Pt I · Ln 19 · 6 filings
Spent on programs
91%
of spending
Looks good: 91% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$98K
to officers and key staff · 9% of spending
Looks good: pay to officers and key staff is 9% of spending; 15% or less.
Pt VII · Sec A
4 mo
of spending, in cash
Plus $1.2M in investments, Pt X · Ln 11–13
Looks good: 4.0 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
2
named funders · $48K
Fine: 2 funders name it on their filings; under 3.
Funders’ Sch. I, 990-PF
Liabilities
$155K
6% of total assets
Looks good: liabilities are 6% of assets; 50% or less.
Pt X · Ln 26
Independent board members
9
of 9 voting members
Looks good: 9 of 9 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$2.5M
+200% vs prior year
Spent
$1.1M
To programs
91%
Net assets
$2.4M
By yearFY2020–FY2025
Revenue
$2.5M
FY2025▲ +200%
Tap a bar for its year
Revenue by fiscal year
FY2020$891K
FY2021$875K
FY2022$700K
FY2023$1.1M
FY2024$831K
FY2025$2.5M
Expenses
$1.1M
FY2025▲ +10%
Tap a bar for its year
Expenses by fiscal year
FY2020$558K
FY2021$685K
FY2022$776K
FY2023$941K
FY2024$960K
FY2025$1.1M
Net assets
$2.4M
FY2025▲ +138%
Tap a bar for its year
Net assets by fiscal year
FY2020$804K
FY2021$1.0M
FY2022$927K
FY2023$1.1M
FY2024$1.0M
FY2025$2.4M

From the FY2025 Form 990 (year ending June 2025) · figures checked against the IRS filing · see the original

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Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Oct 2001.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

91 cents of each dollar spent went to programs.

Program services 91% · $969K Management & general 5% · $52K Fundraising 4% · $38K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

9 people listed on the 990; $98K paid to officers and key staff.

Part VII, Section A · reportable compensation · most recent filed roster (FY2024); the FY2025 filing did not itemize Part VII
Executive Director
$97,601Pt VII · Sec A
Secretary/ Treasurer
$0Pt VII · Sec A
Vice Chair
$0Pt VII · Sec A
$0Pt VII · Sec A
Board Chair / Founder
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
Trustee
$0Pt VII · Sec A

Deborah Hendrix’s $98K as Executive Director is at the 30th percentile of top reported officer pay among 3395 $1–10M education nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 2 named individuals · Part VII

NameFY2025FY2024FY2023FY2022FY2021FY2020
Deborah Hendrix$97,601$95,366$89,004$97,775$74,849$62,500
Catherine Hendrix————$34,485$29,500

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

See Parents Challenge executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Empowering families with resources and training to overcome educational challenges.

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Provided by the organization

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3 programs · $969K · in their own filed words · FY2024
01

During the 2024

2025 school year, we impacted 195 families and supported 356 scholars. Through our programs, parents are not only given a voice, they are equipped to make informed decisions that directly influence their children's academic success.

$969Kprogram expense
02

Through our expanded efforts, we have strengthened our role as both an informational resource for all families and a financial resource for those in low socio-economic circumstances. Our targeted supports, including tutoring and brain integration, have led to measurable academic gains, with many students demonstrating meaningful progress…

Pt IX · col B
03

In addition, families have increasingly prioritized their children's social-emotional and mental health. Parents challenge has responded by providing guidance, resources, and direct support, enabling families to take proactive steps in addressing these needs.

Pt IX · col B

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · received and paid
Grants received · FY2025
Total grants receivedfrom 2 funders$48K
Grants paid · 6 grants · $2.6M · 2019–2024
Unitemized GrantFY2024$569,390
Unitemized GrantFY2023$517,817
Unitemized GrantFY2022$476,864
Unitemized GrantFY2021$402,748
Unitemized GrantFY2020$394,320
Unitemized GrantFY2019$281,309

By the numbers

The FY2025 990, line by line.

1The main four
Money inPt VIII
$2.5M
Ln 12
Gifts and grantsLn 1h$2.4M
Investment incomeLn 3$60K
Other incomeLn 4–11$493
Money outPt IX
$1.1M
Ln 25
Programscol B$969K
Managementcol C$52K
Fundraisingcol D$38K
Owns and owesPt X
$2.4M
net assets · Ln 32
Cash and savingsLn 1–2$352K
Total assetsLn 16$2.6M
LiabilitiesLn 26$155K
PeoplePt VI, VII
9
listed · VII A
PaidVII A1
Voting boardVI 1a9
IndependentVI 1b9
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$2.4M
Investment incomeLn 3$60K
Other incomeLn 4–11$493
Gains on assetsLn 7$13K
Total revenueLn 12$2.5M
Assets in detailPt X, end of year
SavingsLn 2$352K
Cash and savings togetherLn 1–2$352K
InvestmentsLn 11–13$1.2M
Land, buildings, equipmentLn 10c$300K
Total assetsLn 16$2.6M
LiabilitiesLn 26$155K
Net assetsLn 32$2.4M
OperationsPt I, VI
EmployeesI 54
VolunteersI 630
Fiscal year endsHeaderJune
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY25End FY25
Cash and savingsLn 1–2$366K$352K
InvestmentsLn 11–13$358K$1.2M
Land, buildings, equipmentLn 10c$300K$300K
Total assetsLn 16$1.2M$2.6M
LiabilitiesLn 26$161K$155K
Net assetsLn 32$1.0M$2.4M
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Grants to domestic individualsLn 2$569K$569K
Pay of current officers, directors and key staffLn 5$133K$106K$13K$13K
Pay of disqualified personsLn 6$41K$33K$4K$4K
Other salaries and wagesLn 7$62K$49K$6K$6K
Other employee benefitsLn 9$24K$19K$4K$2K
Payroll taxesLn 10$17K$13K$2K$2K
Accounting feesLn 11c$9K$7K$472$2K
Other fees for servicesLn 11g$1K$1K$247$137
Office expensesLn 13$38K$30K$5K$3K
Information technologyLn 14$38K$30K$6K$2K
OccupancyLn 16$2K$1K$360$90
TravelLn 17$11K$9K$1K$1K
Conferences, conventions and meetingsLn 19$104K$95K$7K$3K
InsuranceLn 23$7K$5K$1K$348
Other expenses (24a–d)Ln 24$2K$2K
Total functional expensesLn 25$1.1M$969K$52K$38K

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2025 Latest Viewing $2.5M$1.1M$1.4M$2.4M 990 PDF
FY2024 $831K$960K−$129K$1.0M 990 PDF
FY2023 $1.1M$941K$206K$1.1M 990 PDF
FY2022 $700K$776K−$76K$927K 990 PDF
FY2021 $875K$685K$190K$1.0M 990 PDF
FY2020 $891K$558K$333K$804K 990 PDF

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Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support O · Explanations
See the full FY2025 990 (6 parts)
Part I · Summary $2,491,791 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $808,460$2,431,541
I-9 Program service revenuePrior year $0$0
I-10 Investment incomePrior year $22,105$59,757
I-11 Other revenuePrior year $0$493
I-12 Total revenuePrior year $830,565$2,491,791
I-13 Grants and similar amounts paidPrior year $517,817$569,390
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $227,049$276,927
I-16a Professional fundraising feesPrior year $926$0
I-17 Other expensesPrior year $214,209$212,644
I-18 Total expensesPrior year $960,001$1,058,961
I-19 Revenue less expensesPrior year −$129,436$1,432,830
Part VI · Governance 9 of 9 board members independent, no flags
VI-1a Voting members of the governing body9
VI-1b Independent voting members9
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-14 Document retention and destruction policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $2,491,791 across 6 lines filed
VIII-1f All other contributions, gifts and grants$2,431,541
VIII-1h Total contributions, gifts and grants$2,431,541
VIII-3 Investment incomeExcluded from tax $46,690$46,690
VIII-7 Net gain or loss on sales of assetsExcluded from tax $13,067$13,067
VIII-11a-d Other revenue, itemized rows (sum of 11a–11d as filed)Excluded from tax $493$493
VIII-12 Total revenueRelated to mission $0 · Unrelated business $0 · Excluded from tax $60,250$2,491,791
Part IX · Statement of functional expenses $1,058,961 across 15 lines filed
IX-2 Grants to domestic individualsPrograms $569,390$569,390
IX-5 Pay of current officers, directors and key staffPrograms $106,059 · Management $13,257 · Fundraising $13,257$132,573
IX-6 Pay of disqualified personsPrograms $33,187 · Management $4,148 · Fundraising $4,148$41,483
IX-7 Other salaries and wagesPrograms $49,307 · Management $6,163 · Fundraising $6,164$61,634
IX-9 Other employee benefitsPrograms $18,802 · Management $3,861 · Fundraising $1,728$24,391
IX-10 Payroll taxesPrograms $13,477 · Management $1,684 · Fundraising $1,685$16,846
IX-11c Accounting feesPrograms $6,615 · Management $472 · Fundraising $2,363$9,450
IX-11g Other fees for servicesPrograms $1,092 · Management $247 · Fundraising $137$1,476
IX-13 Office expensesPrograms $29,752 · Management $4,934 · Fundraising $3,044$37,730
IX-14 Information technologyPrograms $30,074 · Management $6,219 · Fundraising $1,670$37,963
IX-16 OccupancyPrograms $1,350 · Management $360 · Fundraising $90$1,800
IX-17 TravelPrograms $8,926 · Management $1,115 · Fundraising $1,116$11,157
IX-19 Conferences, conventions and meetingsPrograms $95,321 · Management $6,573 · Fundraising $2,507$104,401
IX-23 InsurancePrograms $5,214 · Management $1,390 · Fundraising $348$6,952
IX-24 Other expenses (24a–d)Management $1,715$1,715
IX-25 Total functional expensesPrograms $968,566 · Management $52,138 · Fundraising $38,257$1,058,961
Part X · Balance sheet $2,603,544 assets, 12 lines filed
X-2 Savings and temporary cash investmentsStart of year $366,319$351,719
X-3 Pledges and grants receivableStart of year $166,075$740,167
X-9 Prepaid expenses and deferred charges$3,000
X-10c Land, buildings and equipment, netStart of year $300,000$300,000
X-11 Publicly traded securitiesStart of year $357,555$1,208,658
X-16 Total assetsStart of year $1,189,949$2,603,544
X-17 Accounts payable and accrued expensesStart of year $11,261$5,100
X-26 Total liabilitiesStart of year $161,261$155,100
X-27 Net assets without donor restrictionsStart of year $864,623$1,088,768
X-28 Net assets with donor restrictionsStart of year $164,065$1,359,676
X-32 Total net assets or fund balancesStart of year $1,028,688$2,448,444
X-33 Total liabilities and net assetsStart of year $1,189,949$2,603,544
Part XI · Reconciliation of net assets $2,448,444 net assets at year end
XI-1 Total revenue$2,491,791
XI-2 Total expenses$1,058,961
XI-3 Revenue less expenses$1,432,830
XI-4 Net assets at start of year$1,028,688
XI-5 Net unrealized gains (losses) on investments−$13,074
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$2,448,444

Form 990 e-file (XML) FY2025 from the IRS · Classification, formation year and address from the IRS Business Master File

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