Detroit Experience Factory

IRS exemption revoked

Detroit, MI501(c)(3)Community DevelopmentEIN 83-2696152Revenue $215K in FY2021

On file with the IRSdetroitexperiencefactory.org1703 Orleans St, 48207-2771 · Detroit, MITax-exempt since May 2019Publicly supported charity — 170(b)(1)(A)(vi)

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Detroit Experience Factory is a leading resource for both visitors and locals to discover, experience and learn about the people, places and projects around the city of Detroit.

85¢ of each $1 spent went to programs.
Run by 6 volunteers and 3 employees.
Mission: Form 990 Part I, line 1 · Programs: Part IX · People: Part I, lines 5–6

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FY2021 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
Revoked
IRS exemption revoked
Concern: the IRS revoked its tax exemption.
IRS Auto-Revocation List
Latest return
FY2021
latest Form 990
Concern: the latest return is for FY2021, 5 tax years back; more than 4 tax years.
IRS e-file · Filing history
Spent on programs
85%
of spending
Looks good: 85% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$54K
to officers and key staff · 24% of spending
Top officer’s pay lower than 68% of similar orgs
Worth a look: pay to officers and key staff is 24% of spending; over 20%.
Pt VII · Sec A
Cash reserves
<1 mo
of spending, in cash
Concern: 0.4 months of spending in cash; under 2 weeks.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
1
named funder · $15K
Fine: 1 funder names it on their filings; under 3.
Funders’ Sch. I, 990-PF
Liabilities
$242K
×20 of total assets
Concern: liabilities are 2000% of assets; over 80%.
Pt X · Ln 26
Independent board members
6
of 6 voting members
Looks good: 6 of 6 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$215K
+49% vs prior year
Spent
$222K
To programs
85%
Net assets
−$229K
By yearFY2020–FY2021
Revenue
$215K
FY2021▲ +49%
Tap a bar for its year
Revenue by fiscal year
FY2020$145K
FY2021$215K
Net assets
−$229K
FY2021▼ -3%
Tap a bar for its year
Net assets by fiscal year
FY2020−$222K
FY2021−$229K

From the FY2021 Form 990 · see the original

990 PDF Claim
IRS revoked this organization's tax-exempt status on May 15, 2026

Is it real?

No. The IRS revoked its tax exemption. Latest filing on record: FY2021. IRS ruling in May 2019.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

85 cents of each dollar spent went to programs.

Program services 85% · $188K Management & general 15% · $34K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

7 people listed on the 990; $54K paid to officers and key staff.

Part VII, Section A · reportable compensation
Founder - Executive Director
$54,000Pt VII · Sec A
Board President
$0Pt VII · Sec A
Board Vice President
$0Pt VII · Sec A
Board Treasurer
$0Pt VII · Sec A
Board Secretary
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A

Jeanette Pierce’s $54K as Founder - Executive Director is at the 32nd percentile of top reported officer pay among 1709 $100K–1M community development nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 4 named individuals · Part VII

NameFY2021FY2020
Jeanette Pierce$54,000$47,038
Rieanna Stewart—$39,215
Chris Copacia—$25,931
Chloe Seymour—$20,058

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aNo

Programs and updates

Helps people discover and experience Detroit's people, places, and projects.

Questions for Detroit Experience Factory

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Provided by the organization

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3 programs · $188K · in their own filed words · FY2021
01

Offerings include Learning Journeys, in-depth experiences that focus on Detroit as a classroom including site visits, panel discussions, and case studies; the City Experience Program, advice and resources to help cities craft interactive experiences that connect locals and newcomers to the people, places and projects that make each city…

$95Kprogram expense
02

Our tour program gives you an inside look into the neighborhoods, landmarks and businesses that make up Detroit's past and present. Our tour guides live, work, and play in Detroit offering an individualized perspective on each tour while also covering a wide range of narratives.

$59Kprogram expense
03

The Detroit Concierge Program provides local experts to ensure your guests have the best Detroit experience possible. Services include providing a Pop-Up Welcome Center (sharing recommendations on things to do, connecting people with resources, and answering questions about Detroit), greeting and welcoming guests, staffing an information…

$34Kprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · funders on record
Grants received · FY2020
Total grants receivedfrom 1 funder$15K

By the numbers

The FY2021 990, line by line.

1The main four
Money inPt VIII
$215K
Ln 12
Gifts and grantsLn 1h$127K
Fees for servicesLn 2g$86K
Other incomeLn 4–11$1K
Money outPt IX
$222K
Ln 25
Programscol B$188K
Managementcol C$34K
Owns and owesPt X
−$229K
net assets · Ln 32
Cash and savingsLn 1–2$7K
Total assetsLn 16$13K
LiabilitiesLn 26$242K
PeoplePt VI, VII
7
listed · VII A
PaidVII A1
Voting boardVI 1a6
IndependentVI 1b6
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$127K
Government grantsLn 1e$0
Noncash giftsLn 1g$0
Fundraising eventsLn 1c$0
Fees for servicesLn 2g$86K
Other incomeLn 4–11$1K
Gains on assetsLn 7$0
Total revenueLn 12$215K
Assets in detailPt X, end of year
CashLn 1$7K
Cash and savings togetherLn 1–2$7K
Total assetsLn 16$13K
LiabilitiesLn 26$242K
Net assetsLn 32−$229K
OperationsPt I, VI
EmployeesI 53
VolunteersI 66
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY21End FY21
Cash and savingsLn 1–2$23K$7K
Total assetsLn 16$33K$13K
LiabilitiesLn 26$255K$242K
Net assetsLn 32−$222K−$229K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Pay of current officers, directors and key staffLn 5$48K$38K$10K
Other salaries and wagesLn 7$37K$30K$7K
Other employee benefitsLn 9$6K$5K$1K
Payroll taxesLn 10$7K$5K$1K
Management feesLn 11a$0
Accounting feesLn 11c$9K$9K
Other fees for servicesLn 11g$16K$13K$3K
Advertising and promotionLn 12$169$169$0
Office expensesLn 13$1K$1K$267
Information technologyLn 14$8K$6K$2K
OccupancyLn 16$0$0$0
TravelLn 17$272$218$54
InterestLn 20$1K$887$222
InsuranceLn 23$1K$864$216
Other expenses (24a–d)Ln 24$88K$88K$407$0
All other expensesLn 24e$0$0$0$0
Total functional expensesLn 25$222K$188K$34K$0

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2021 Latest Viewing $215K$222K−$7K−$229K 990 PDF
FY2020 $145K−$222K 990 PDF

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Schedules filed Part IV

III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash
See the full FY2021 990 (6 parts)
Part I · Summary $215,086 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $74,184$127,450
I-9 Program service revenuePrior year $65,118$86,243
I-10 Investment incomePrior year $4,990$0
I-11 Other revenuePrior year $438$1,393
I-12 Total revenuePrior year $144,730$215,086
I-13 Grants and similar amounts paidPrior year $0$0
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $182,589$97,458
I-16a Professional fundraising feesPrior year $56,832$0
I-17 Other expensesPrior year $8,583$124,501
I-18 Total expensesPrior year $248,004$221,959
I-19 Revenue less expensesPrior year −$103,274−$6,873
Part VI · Governance 6 of 6 board members independent, 1 to look at
VI-1a Voting members of the governing body6
VI-1b Independent voting members6
VI-15a Process for setting top official's payNo
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-14 Document retention and destruction policyYes
Part VIII · Statement of revenue $215,086 across 15 lines filed
Lines not itemized here account for $135 of total revenue; see the IRS return.
VIII-1a Federated campaigns$0
VIII-1b Membership dues$0
VIII-1c Fundraising events$0
VIII-1d Related organizations$0
VIII-1e Government grants$0
VIII-1f All other contributions, gifts and grants$127,450
VIII-1g Noncash contributions (included above)$0
VIII-1h Total contributions, gifts and grants$127,450
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $86,243 · Unrelated business $0 · Excluded from tax $0$86,243
VIII-3 Investment incomeRelated to mission $0 · Unrelated business $0 · Excluded from tax $0$0
VIII-5 RoyaltiesRelated to mission $0 · Unrelated business $0 · Excluded from tax $0$0
VIII-6 Net rental income or lossRelated to mission $0 · Unrelated business $0 · Excluded from tax $0$0
VIII-7 Net gain or loss on sales of assetsRelated to mission $0 · Unrelated business $0 · Excluded from tax $0$0
VIII-8 Net income from fundraising eventsUnrelated business $0 · Excluded from tax $1,258$1,258
VIII-12 Total revenueRelated to mission $86,378 · Unrelated business $0 · Excluded from tax $1,258$215,086
Part IX · Statement of functional expenses $221,959 across 16 lines filed
IX-5 Pay of current officers, directors and key staffPrograms $38,154 · Management $9,538$47,692
IX-7 Other salaries and wagesPrograms $29,553 · Management $7,388$36,941
IX-9 Other employee benefitsPrograms $4,784 · Management $1,196$5,980
IX-10 Payroll taxesPrograms $5,476 · Management $1,369$6,845
IX-11a Management fees$0
IX-11c Accounting feesManagement $8,750$8,750
IX-11g Other fees for servicesPrograms $12,662 · Management $3,165$15,827
IX-12 Advertising and promotionPrograms $169 · Management $0$169
IX-13 Office expensesPrograms $1,068 · Management $267$1,335
IX-14 Information technologyPrograms $6,015 · Management $1,504$7,519
IX-16 OccupancyPrograms $0 · Management $0$0
IX-17 TravelPrograms $218 · Management $54$272
IX-20 InterestPrograms $887 · Management $222$1,109
IX-23 InsurancePrograms $864 · Management $216$1,080
IX-24 Other expenses (24a–d)Programs $88,033 · Management $407 · Fundraising $0$88,440
IX-24e All other expensesPrograms $0 · Management $0 · Fundraising $0$0
IX-25 Total functional expensesPrograms $187,883 · Management $34,076 · Fundraising $0$221,959
Part X · Balance sheet $12,553 assets, 11 lines filed
X-1 Cash, non-interest-bearingStart of year $22,783$7,002
X-4 Accounts receivableStart of year $9,088$4,850
X-9 Prepaid expenses and deferred chargesStart of year $0$701
X-16 Total assetsStart of year $32,547$12,553
X-17 Accounts payable and accrued expensesStart of year $8,180$243
X-24 Unsecured notes and loans payableStart of year $241,502$241,502
X-26 Total liabilitiesStart of year $254,866$241,745
X-27 Net assets without donor restrictionsStart of year −$222,319−$229,192
X-28 Net assets with donor restrictionsStart of year $0$0
X-32 Total net assets or fund balancesStart of year −$222,319−$229,192
X-33 Total liabilities and net assetsStart of year $32,547$12,553
Part XI · Reconciliation of net assets −$229,192 net assets at year end
XI-1 Total revenue$215,086
XI-2 Total expenses$221,959
XI-3 Revenue less expenses−$6,873
XI-4 Net assets at start of year−$222,319
XI-5 Net unrealized gains (losses) on investments$0
XI-6 Donated services and use of facilities$0
XI-7 Investment expenses$0
XI-8 Prior period adjustments$0
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year−$229,192

Form 990 e-file (XML) FY2021 from the IRS · Classification, formation year and address from the IRS Business Master File

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