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Arf Innovation Studio INC

Not tax-deductible

New York, NY501(c)(6)Community DevelopmentEIN 83-2216693Revenue $2.0M in FY2024

On file with the IRSthearf.org350 5th Ave Ste 6705, 10118-6705 · New York, NYTax-exempt since Jul 2023

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To conduct research industry initiatives and other activities to cultivate innovations and best practices in measurement, metrics, and data across the media and advertising industries.

100¢ of each $1 spent went to programs.
Run by 4 volunteers.
Mission: Form 990 Part I, line 1 · Programs: Part IX · People: Part I, lines 5–6

Before you give

FY2024 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(6)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
No
Donations are not tax-deductible
Worth a look: the IRS does not list gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2024
latest Form 990
Looks good: the latest return is for FY2024, 2 tax years back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
1 of 2
filings with a surplus
Average surplus $43K a year · 2% of revenue · last 2 filings
Worth a look: a surplus in 1 of the last 2 filings.
Pt I · Ln 19 · 2 filings
Spent on programs
100%
of spending
Looks good: 100% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$1.1M
to officers and key staff · 56% of spending
Top officer’s pay higher than 97% of similar orgs
Concern: pay to officers and key staff is 56% of spending; over 30%.
Pt VII · Sec A
Cash reserves
6 mo
of spending, in cash
Looks good: 6.5 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Liabilities
$665K
56% of total assets
Fine: liabilities are 56% of assets; 50% to 65%.
Pt X · Ln 26
Independent board members
4
of 5 voting members
Looks good: 4 of 5 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$2.0M
+27% vs prior year
Spent
$2.0M
To programs
100%
Net assets
$521K
By yearFY2023–FY2024
Revenue
$2.0M
FY2024▲ +27%
Tap a bar for its year
Revenue by fiscal year
FY2023$1.6M
FY2024$2.0M
Expenses
$2.0M
FY2024▲ +41%
Tap a bar for its year
Expenses by fiscal year
FY2023$1.4M
FY2024$2.0M
Net assets
$521K
FY2024▼ -7%
Tap a bar for its year
Net assets by fiscal year
FY2023$560K
FY2024$521K

From the FY2024 Form 990 · figures checked against the IRS filing · see the original

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Is it real?

Yes. Revoked May 2021, reinstated. IRS ruling Jul 2023, per the IRS master file. Latest filing on record: FY2024. IRS ruling in Jul 2023.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

100 cents of each dollar spent went to programs.

Program services 100% · $2.0M

Form 990 Part IX, line 25. Every line is in By the numbers.

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Who runs it and what they're paid

8 people listed on the 990; $1.1M paid to officers and key staff.

Part VII, Section A · reportable compensation
Scott McDonald
Board Member/Chair
$538,542Pt VII · Sec A
Jon Watts
Managing Director
$353,379Pt VII · Sec A
$248,661Pt VII · Sec A
Kate Sirkin
Board Member/Treasurer
$0Pt VII · Sec A
Bharad Ramesh
Board Member (to 5/31/24)
$0Pt VII · Sec A
Larry Allen
Board Member/Secretary (to
$0Pt VII · Sec A
Christina Hanson
Board Member
$0Pt VII · Sec A
Colleen Fahey Rush
Board Member
$0Pt VII · Sec A

Scott McDonald’s $539K as Board Member/Chair is at the 97th percentile of top reported officer pay among 2832 $1–10M community development nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 3 named individuals · Part VII

NameFY2024FY2023
Scott McDonald$538,542$502,379
Jon Watts$353,379$309,228
Elyssa Rubin$248,661$237,984

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Cultivates media and advertising innovations in measurement, metrics, and data.

Questions for Arf Innovation Studio INC

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Provided by the organization

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1 program · $2.0M · in their own filed words · FY2024
01

Funded a variety of media measurement projects with research findings published for the benefit of the industry,

$2.0Mprogram expense

By the numbers

The FY2024 990, line by line.

Download 990
from philanthropy.org
1The main four
Money inPt VIII
$2.0M
Ln 12
Fees for servicesLn 2g$2.0M
Investment incomeLn 3$39
Money outPt IX
$2.0M
Ln 25
Programscol B$2.0M
Owns and owesPt X
$521K
net assets · Ln 32
Cash and savingsLn 1–2$1.1M
Total assetsLn 16$1.2M
LiabilitiesLn 26$665K
PeoplePt VI, VII
8
listed · VII A
PaidVII A3
Voting boardVI 1a5
IndependentVI 1b4
2In more detail
Revenue in detailPt VIII
Fees for servicesLn 2g$2.0M
Investment incomeLn 3$39
Total revenueLn 12$2.0M
Assets in detailPt X, end of year
CashLn 1$1.1M
Cash and savings togetherLn 1–2$1.1M
Total assetsLn 16$1.2M
LiabilitiesLn 26$665K
Net assetsLn 32$521K
OperationsPt I, VI
EmployeesI 50
VolunteersI 64
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14No
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY24End FY24
Cash and savingsLn 1–2$747K$1.1M
Total assetsLn 16$907K$1.2M
LiabilitiesLn 26$348K$665K
Net assetsLn 32$560K$521K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Pay of current officers, directors and key staffLn 5$353K
Other salaries and wagesLn 7$358K
Other employee benefitsLn 9$83K
Payroll taxesLn 10$3K
Legal feesLn 11b$92K
Accounting feesLn 11c$16K
TravelLn 17$74K
Conferences, conventions and meetingsLn 19$238K
Other expenses (24a–d)Ln 24$809K
All other expensesLn 24e$3K
Total functional expensesLn 25$2.0M

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2024 Latest Viewing $2.0M$2.0M−$38K$521K 990 PDF
FY2023 $1.6M$1.4M$124K$560K 990 PDF

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Schedules filed Part IV

III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash
See the full FY2024 990 (6 parts)
Part I · Summary $1,989,351 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $0$0
I-9 Program service revenuePrior year $1,548,006$1,989,312
I-10 Investment incomePrior year $39$39
I-11 Other revenuePrior year $18,000$0
I-12 Total revenuePrior year $1,566,045$1,989,351
I-13 Grants and similar amounts paidPrior year $0$0
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $643,995$796,665
I-16a Professional fundraising feesPrior year $0$0
I-17 Other expensesPrior year $797,571$1,231,001
I-18 Total expensesPrior year $1,441,566$2,027,666
I-19 Revenue less expensesPrior year $124,479−$38,315
Part VI · Governance 4 of 5 board members independent, 1 to look at
VI-1a Voting members of the governing body5
VI-1b Independent voting members4
VI-14 Document retention and destruction policyNo
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $1,989,351 across 3 lines filed
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $1,989,312$1,989,312
VIII-3 Investment incomeExcluded from tax $39$39
VIII-12 Total revenueRelated to mission $1,989,312 · Unrelated business $0 · Excluded from tax $39$1,989,351
Part IX · Statement of functional expenses $2,027,666 across 10 lines filed
IX-5 Pay of current officers, directors and key staff$353,379
IX-7 Other salaries and wages$357,624
IX-9 Other employee benefits$82,823
IX-10 Payroll taxes$2,839
IX-11b Legal fees$91,731
IX-11c Accounting fees$15,587
IX-17 Travel$74,313
IX-19 Conferences, conventions and meetings$237,992
IX-24 Other expenses (24a–d)$808,687
IX-24e All other expenses$2,691
IX-25 Total functional expenses$2,027,666
Part X · Balance sheet $1,186,140 assets, 10 lines filed
X-1 Cash, non-interest-bearingStart of year $747,174$1,095,218
X-4 Accounts receivableStart of year $159,957$90,922
X-16 Total assetsStart of year $907,131$1,186,140
X-17 Accounts payable and accrued expensesStart of year $205,608$250,456
X-19 Deferred revenueStart of year $51,592$106,401
X-25 Other liabilitiesStart of year $90,302$307,969
X-26 Total liabilitiesStart of year $347,502$664,826
X-27 Net assets without donor restrictionsStart of year $559,629$521,314
X-32 Total net assets or fund balancesStart of year $559,629$521,314
X-33 Total liabilities and net assetsStart of year $907,131$1,186,140
Part XI · Reconciliation of net assets $521,314 net assets at year end
XI-1 Total revenue$1,989,351
XI-2 Total expenses$2,027,666
XI-3 Revenue less expenses−$38,315
XI-4 Net assets at start of year$559,629
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$521,314

Form 990 e-file (XML) FY2024 from the IRS · Classification, formation year and address from the IRS Business Master File

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