Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in May 2019.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Where the money goes
47 cents of each dollar spent went to programs.
Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.
Who runs it and what they're paid
2 people listed on the 990.
Thomas Haire’s $61K as Secretary is at the 53rd percentile of top reported officer pay among 1613 $100K–1M education nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
Compensation history total reportable pay by year · 2 named individuals · Part VII
| Name | FY2022 | FY2021 | FY2020 |
|---|---|---|---|
| Thomas Haire | $61,000 | $60,000 | $60,063 |
| John Yarrington | $61,000 | $60,000 | $60,063 |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
See Performance-Driven Marketing Institute executive salaries →Are you one of these people? Claim this org to confirm your role
Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2No
- Top official's pay set by an independent reviewPt VI · Ln 15aNo
Programs and updates
Promotes and protects businesses for performance marketing professionals.
This section is blank until Performance-Driven Marketing Institute claims this page.
Know this organization? Claim it to add your story
a. Hosted more than 40 educational webinars to share industry trends, best practices and valuable industry research with the PDMI membership. b. Hosted monthly council meetings with the PDMIs seven leadership councils dedicated to driving education and building new business opportunities for the PDMI membership. c.
Run this program? Claim this org to tell your story
By the numbers
The FY2025 990, line by line.
Download 990
| Line | Start FY25 | End FY25 |
|---|---|---|
| Cash and savingsLn 1–2 | $84K | $87K |
| Total assetsLn 16 | $90K | $94K |
| LiabilitiesLn 26 | $40 | $84 |
| Net assetsLn 32 | $90K | $93K |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Pay of current officers, directors and key staffLn 5 | $144K | $144K | ||
| Payroll taxesLn 10 | $12K | $12K | ||
| Management feesLn 11a | $15K | $15K | ||
| Legal feesLn 11b | $100 | $100 | ||
| Accounting feesLn 11c | $3K | $3K | ||
| Other fees for servicesLn 11g | $128K | $128K | ||
| Other expenses (24a–d)Ln 24 | $4K | $2K | $2K | |
| Total functional expensesLn 25 | $306K | $145K | $161K | $0 |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2025 Latest Viewing | $309K | $306K | $3K | $93K | 990 PDF |
| FY2024 | $354K | $353K | $2K | $90K | 990 PDF |
| FY2023 | $338K | $403K | −$65K | $89K | 990 PDF |
| FY2022 | $364K | $317K | $46K | $154K | 990 PDF |
| FY2021 | $296K | $295K | $725 | $107K | 990 PDF |
| FY2020 | $332K | $325K | $7K | $67K | 990 PDF |
Want to add your own materials alongside these filings? Claim this org
Schedules filed Part IV
See the full FY2025 990 (4 parts)
Part VIII · Statement of revenue $309,103 across 4 lines filed
Part IX · Statement of functional expenses $305,957 across 7 lines filed
Part X · Balance sheet $93,562 assets, 8 lines filed
Part XI · Reconciliation of net assets $93,478 net assets at year end
Form 990 e-file (XML) FY2025 from the IRS · Classification, formation year and address from the IRS Business Master File
Similar organizations you could support · Compare with another nonprofit
Names, privacy, and removal requests More
The names, titles, and compensation shown on this page are reproduced from IRS Form 990 filings, which are public records.
Philanthropy.org does not alter the content of those filings. All information appears exactly as reported by the filing organization for the tax year shown.
We publish only information contained in the public IRS filing — and less than the filing contains. Our profile pages do not display street addresses, telephone numbers, personal email addresses, or other personal contact information, even where the filing includes them.
Many people share the same name. A name shown on this page reflects only what one organization reported in one IRS filing for one tax year. It should not be interpreted as identifying any other individual with the same or a similar name.
If you are no longer affiliated with the organization, your name will generally stop appearing in future IRS filings once the organization no longer reports you. Pages for tax years in which you were reported remain published because those filings remain part of the public record.
Philanthropy.org does not alter or remove IRS filing records. Removing a page from this website would not remove the underlying IRS filing, which remains publicly available from the IRS and other publishers of the same information.
If you believe the IRS filing itself is inaccurate, corrections must be made by the filing organization or the IRS directly.
If you ARE the filing organization, claim this org and add context
Made it to the end? Claim this organization