Deep Roots Kc INC EIN 81-1676316 Form 990 (PDF) Claim this org

Deep Roots Kc INC

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Promote native plant landscapes through education and collaboration for a healthier planet. For fiscal year 2025 it reported $469K in revenue, $481K in expenses, and $199K in net assets.Pt I

Founded
2015
Type
Public charity (501(c)(3)) · Environment
Location
Kansas City, MO
Website
deeprootskc.org
Filings
6 on file (2020–2025)
Revenue
$469KFY2025
Expenses
$481K
Net assets
$199K
People
4
Filings
6
Updates
0
More identity details & actions ⌄
EIN  81-1676316 Public charity (501(c)(3)) Kansas City, MO Founded 2015
Form 990 (PDF)
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Size
$100K–1M
What they do
Promote native plant landscapes through education and collaboration for a healthier planet.
Leadership
Jason Jenson · Chairman
Money in and out
$469K revenue, $481K expenses
Bottom line
50% program efficiency
Where the money goes · FY2025
Total revenue
$469K
Pt VIII · Ln 12
Total expenses
$481K
Pt IX · Ln 25
Net assets
$199K
Pt X · Ln 32
Revenue less expenses (Pt I · Ln 19): −$12K
Where spending went · Part IX cols B–D
Program services $0.50 Management & general $0.49 Fundraising $0.01
Program efficiency
50%
of spending reaches programs▼ -6% vs prior filing year
Operating runway
7.8mo
months of highly liquid reserves at operating expense rate▲ +37% vs prior filing year
Surplus margin
-3%
revenue over expenses, this year▲ +79% vs prior filing year

Summary of the Filing

Part I · fiscal year 2025 · Form 990
Revenue
$469K
FY2025▲ +14%
Expenses
$481K
FY2025▲ +4%
Total assets
$314K
FY2025▲ +44%
Total liabilities
$115K
FY2025▲ ×16
Total revenue
$469K
Pt VIII · Ln 12
Total expenses
$481K
Pt IX · Ln 25
Net assets
$199K
Pt X · Ln 32
Revenue less expensesPt I · Ln 19−$12K
Total assetsPt X · Ln 16$314K
Program-expense ratioPt IX · col B50%
Voting members of governing bodyPt I · Ln 312
Independent voting membersPt I · Ln 412
Mission & Programs · Part III

Where the work happens

3 program services account for $239K of program spending, described in the organization's own filed words · FY2025.
01

Public Education and Outreach

Produce a semi-monthly newsletter, host webinars and workshops, and maintain a website and social media presence to encourage professional landscapers and home gardeners to install and maintain more native plant gardens.

$95Kprogram expense
02

Deep Roots KC held its 2020 Conference, Plant It Native. We had 300 attendees representing landscapers, government agencies, and social media presence to encourage professional landscapers and home gardeners to install and maintain more native plant gardens. Our conference was virtual due to Covid 19.

$79Kprogram expense
03

Cooperative Agreements

engaged by public and private entities to create strategies for the increased use of native plants on public and private land. These strategies call on native plants as an integral part of an organization's sustainability efforts and broader habitat restoration.

$65Kprogram expense

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Identity & Classification

Form 990 Header · IRS Business Master File
Legal nameHdr · item CDeep Roots Kc INC
EINHdr · item D81-1676316
Principal addressHdr · item CKansas City, MO
WebsiteHdr · item Jdeeprootskc.org
Year of formationHdr · item L2015
State of legal domicileHdr · item MMO
Exempt statusHdr · item I501(c)(3) · active
NTEE classificationIRS BMFEnvironment (C50)
Ruling yearIRS BMFNov 2016

Governance & Policies

Part VI
Voting members of the governing bodyPt VI · Ln 1a12
Independent voting membersPt VI · Ln 1b12
Conflict-of-interest policyPt VI · Ln 12aYes
Whistleblower policyPt VI · Ln 13No
Document retention policyPt VI · Ln 14No
CEO/top-official compensation independently reviewedPt VI · Ln 15aYes
Family or business relationships among officers/directorsPt VI · Ln 2No

Officers, Directors & Key Employees

Part VII, Section A · reportable compensation
Chairman
$0Pt VII · Sec A
Vice-Chairman
$0Pt VII · Sec A
Treasurer
$0Pt VII · Sec A
$0Pt VII · Sec A
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Statement of Revenue

Part VIII
Program service revenue$296K · 63%
Contributions & grants$170K · 36%
Program service revenue63%$296K
Contributions & grants36%$170K
Investment income$2K
Other revenue$1K
Total revenueLn 12$469K

Statement of Functional Expenses

Part IX · allocated across program, management, and fundraising
Allocation · columns B–D
Program services $0.50 Management & general $0.49 Fundraising $0.01
Program services50%$239K
Management & general49%$238K
Fundraising1%$4K
Total functional expensesLn 25$481K

Balance Sheet

Part X · end of year
CashLn 1$314K
Total assetsLn 16$314K
Total liabilitiesLn 26$115K
Total net assetsLn 32$199K
Months of cash on handcomputed7.8

Financial Metrics

Form 990 · FY2025 · each ratio shown with the dollars behind it
Liquidity & Payout
Operating runway
Highly liquid reserves $314K · Operating expenses/yr $481K
7.8 months
Where the money goes
Program services
Program services $239K · Total expenses $481K
50%
Management & General
Management & general $238K · Total expenses $481K
49%
Fundraising
Fundraising $4K · Total expenses $481K
0.9%
Cost to raise $1
Fundraising expense (3-yr avg) $6K · Solicited contributions (3-yr avg) $166K
$0.03 to raise $1 (3-yr avg)
Where the money comes from
Contribution dependence
Contributions & grants $170K · Total revenue $469K
36%
Government reliance
Government grants $0 · Total revenue $469K
0%
Earned-income share
Program service revenue $296K · Total revenue $469K
63%
Investment reliance
Investment income $2K · Total revenue $469K
+0.3%
Program self-sufficiency
Program service revenue $296K · Total expenses $481K
62%
Growth & trend
Revenue growth (YoY)
This year $469K · Prior year $410K
+14%
Revenue CAGR
FY2020 $262K · FY2025 $469K
+12%
Net-asset trend (YoY)
End of year $199K · Beginning of year —
Beginning net assets not meaningfully positive — showing dollar change
Balance sheet
Surplus Margin
Revenue $469K · Expenses $481K
-3%
Liabilities-to-Assets
Total liabilities — · Total assets $314K
Net-asset ratio
Net assets $199K · Total assets $314K
63%
Marketable Investment Share
Publicly traded securities (Pt X, ln 11) — · Other securities (Pt X, ln 12) — · Total assets (Pt X, ln 16) $314K
Excludes program-related investments (Pt X, ln 13)
People & payroll
Highest Reported Total Compensation
Individual Jason Jenson · Reported title Chairman · Highest reported compensation $0 · Total expenses $481K
0%
Personnel share
Salaries, benefits & payroll (Pt IX 5-10) $327K · Total expenses $481K
68%
Peer comparison

Same NTEE category, revenue band, and state where available. Descriptive — not a grade.

MetricThis orgPeer medianPercentile
Program ratio 50%
Overhead ratio 49%
Fundraising cost ratio 2%
Revenue growth 14%

Straight from the Form 990 — descriptive, not an evaluation. A ratio is hidden when its base is zero or too small to be meaningful; the dollars are always shown.

Grants

Schedule I · funders on record
Grants received · FY2024
See all 6 funders →

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Filings & Schedule Manifest

Part IV
III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash
FY2025 (Latest)$469K revenue · viewing · ⤓ 990 PDF
FY2024$410K revenue · ⤓ 990 PDF
FY2023$360K revenue · ⤓ 990 PDF
FY2022$289K revenue · ⤓ 990 PDF
FY2021$246K revenue · ⤓ 990 PDF
FY2020$262K revenue · ⤓ 990 PDF

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Sources

Every figure above is drawn from these filings
Form 990 e-file (XML) · FY2025IRS
Classification, formation year, addressIRS Business Master File
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