Verse Video Education INC: Nonprofit Profile, Financials & Form 990 (EIN 81-0902953)

Cathleen O'Connell’s $112K as Producer is at the 42nd percentile of top reported officer pay among 3925 $1–10M arts & culture nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 1 named individual · Part VII

Name	FY2021	FY2020
Cathleen O'Connell	$112,144	$104,000

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

Family or business ties among officersPt VI · Ln 2No
Top official's pay set by an independent reviewPt VI · Ln 15aNo

Programs and updates

Creates video and curriculum materials to enhance learning in arts, humanities, and beyond.

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3 programs · $1.1M · in their own filed words · FY2024

01

Tv Series

-signed contract with arizona PBS, which will present season 4 of poetry in america to PBS stations.

$893Kprogram expense

02

Short-form educational media projects for third-party organizations and institutions:-completed video production for collaboration between greenwich country day school, success academy, and poetry in america, culminating in a 9 video poetry pedagogy series-produced video for an update of the harvard graduate school of education project…

$114Kprogram expense

03

Teacher Professional Development Online Courses

-developed brand new video-based curriculum combining poetry education and pedagogy for a global audience of educators.

$111Kprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · funders on record

Grants received · FY2024

Fidelity Investments Charitable Gift FundFY2024$500K

National Philanthropic TrustFY2024$150K

Tisbest PhilanthropyFY2024$100K

Natl Christian Charitable Fdn INCFY2024$50K

Total grants receivedfrom 4 funders$800K

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By the numbers

The FY2024 990, line by line.

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from philanthropy.org

1The main four

Money inPt VIII

$1.7M

Ln 12

Gifts and grantsLn 1h$1.6M

Investment incomeLn 3$83K

Fees for servicesLn 2g$5K

Money outPt IX

$1.3M

Ln 25

Programscol B$1.1M

Managementcol C$132K

Fundraisingcol D$77K

Owns and owesPt X

$2.7M

net assets · Ln 32

Cash and savingsLn 1–2$2.4M

Total assetsLn 16$2.7M

LiabilitiesLn 26$92K

PeoplePt VI, VII

10

listed · VII A

PaidVII A0

Voting boardVI 1a10

IndependentVI 1b10

2In more detail

Revenue in detailPt VIII

Gifts and grantsLn 1h$1.6M

Fees for servicesLn 2g$5K

Investment incomeLn 3$83K

Total revenueLn 12$1.7M

Assets in detailPt X, end of year

CashLn 1$2.4M

Cash and savings togetherLn 1–2$2.4M

Land, buildings, equipmentLn 10c$40K

Total assetsLn 16$2.7M

LiabilitiesLn 26$92K

Net assetsLn 32$2.7M

OperationsPt I, VI

EmployeesI 512

VolunteersI 60

Fiscal year endsHeaderDecember

Conflict-of-interest policyVI 12aYes

Whistleblower policyVI 13Yes

Records policyVI 14Yes

3Year over year

Balance sheet, start vs end of yearPt X · col A, B

Line	Start FY24	End FY24
Cash and savingsLn 1–2	$2.1M	$2.4M
Land, buildings, equipmentLn 10c	$24K	$40K
Total assetsLn 16	$2.1M	$2.7M
LiabilitiesLn 26	$127K	$92K
Net assetsLn 32	$2.0M	$2.7M

4Every line

Statement of functional expensesPt IX · every line

Line	Total	Programs	Management	Fundraising
Other salaries and wagesLn 7	$487K	$432K	$5K	$51K
Payroll taxesLn 10	$50K	$43K	$2K	$6K
Legal feesLn 11b	$61K	$14K	$48K
Accounting feesLn 11c	$62K	$14K	$48K
Other fees for servicesLn 11g	$14K	$3K	$11K
Advertising and promotionLn 12	$91K	$81K	$3K	$8K
Office expensesLn 13	$55K	$50K	$1K	$4K
TravelLn 17	$37K	$33K	$4K
InterestLn 20	$9		$9
Depreciation, depletion and amortizationLn 22	$21K	$12K	$6K	$3K
InsuranceLn 23	$20K	$18K	$1K	$1K
Other expenses (24a–d)Ln 24	$401K	$393K	$4K	$4K
All other expensesLn 24e	$27K	$27K
Total functional expensesLn 25	$1.3M	$1.1M	$132K	$77K

Filing history

Year	Money in	Money out	In minus out	Net assets	Download
FY2024 Latest Viewing	$1.7M	$1.3M	$388K	$2.7M	990 PDF
FY2023	$1.4M	$1.2M	$186K	$2.0M	990 PDF
FY2022	$716K	$1.1M	−$385K	$2.1M	990 PDF
FY2021	$2.8M	$1.3M	$1.5M	$2.5M	990 PDF
FY2020	$1.0M	$1.4M	−$313K	$964K	990 PDF

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Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support O · Explanations

See the full FY2024 990 (6 parts)

Part I · Summary $1,715,821 revenue, 12 lines filed

I-8 Contributions and grantsPrior year $1,395,216$1,627,044

I-9 Program service revenuePrior year $3,910$5,437

I-10 Investment incomePrior year $0$83,340

I-11 Other revenuePrior year $0$0

I-12 Total revenuePrior year $1,399,126$1,715,821

I-13 Grants and similar amounts paidPrior year $0$0

I-14 Benefits paid to membersPrior year $0$0

I-15 Salaries and benefitsPrior year $480,774$537,342

I-16a Professional fundraising feesPrior year $0$0

I-17 Other expensesPrior year $732,330$790,169

I-18 Total expensesPrior year $1,213,104$1,327,511

I-19 Revenue less expensesPrior year $186,022$388,310

Part VI · Governance 10 of 10 board members independent, 1 to look at

VI-1a Voting members of the governing body10

VI-1b Independent voting members10

VI-15a Process for setting top official's payNo

VI-2 Family or business relationship among officers or directorsNo

VI-12a Written conflict of interest policyYes

VI-13 Written whistleblower policyYes

VI-14 Document retention and destruction policyYes

Part VIII · Statement of revenue $1,715,821 across 5 lines filed

VIII-1f All other contributions, gifts and grants$1,627,044

VIII-1h Total contributions, gifts and grants$1,627,044

VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $5,437$5,437

VIII-3 Investment incomeExcluded from tax $83,340$83,340

VIII-12 Total revenueRelated to mission $5,437 · Unrelated business $0 · Excluded from tax $83,340$1,715,821

Part IX · Statement of functional expenses $1,327,511 across 13 lines filed

IX-7 Other salaries and wagesPrograms $432,162 · Management $4,682 · Fundraising $50,568$487,412

IX-10 Payroll taxesPrograms $42,612 · Management $1,518 · Fundraising $5,800$49,930

IX-11b Legal feesPrograms $13,693 · Management $47,746$61,439

IX-11c Accounting feesPrograms $13,906 · Management $48,487$62,393

IX-11g Other fees for servicesPrograms $3,120 · Management $10,880$14,000

IX-12 Advertising and promotionPrograms $80,564 · Management $2,514 · Fundraising $8,160$91,238

IX-13 Office expensesPrograms $49,825 · Management $1,334 · Fundraising $4,222$55,381

IX-17 TravelPrograms $32,933 · Management $4,294$37,227

IX-20 InterestManagement $9$9

IX-22 Depreciation, depletion and amortizationPrograms $12,019 · Management $6,019 · Fundraising $2,502$20,540

IX-23 InsurancePrograms $17,565 · Management $1,017 · Fundraising $1,390$19,972

IX-24 Other expenses (24a–d)Programs $393,003 · Management $3,628 · Fundraising $3,979$400,610

IX-24e All other expensesPrograms $27,360$27,360

IX-25 Total functional expensesPrograms $1,118,762 · Management $132,128 · Fundraising $76,621$1,327,511

Part X · Balance sheet $2,747,629 assets, 11 lines filed

X-1 Cash, non-interest-bearingStart of year $2,060,486$2,443,425

X-3 Pledges and grants receivableStart of year $50,000$250,000

X-9 Prepaid expenses and deferred chargesStart of year $10,182$14,319

X-10c Land, buildings and equipment, netStart of year $23,645$39,885

X-16 Total assetsStart of year $2,144,313$2,747,629

X-17 Accounts payable and accrued expensesStart of year $127,455$92,461

X-26 Total liabilitiesStart of year $127,455$92,461

X-27 Net assets without donor restrictionsStart of year $1,421,689$1,555,668

X-28 Net assets with donor restrictionsStart of year $595,169$1,099,500

X-32 Total net assets or fund balancesStart of year $2,016,858$2,655,168

X-33 Total liabilities and net assetsStart of year $2,144,313$2,747,629

Part XI · Reconciliation of net assets $2,655,168 net assets at year end

XI-1 Total revenue$1,715,821

XI-2 Total expenses$1,327,511

XI-3 Revenue less expenses$388,310

XI-4 Net assets at start of year$2,016,858

XI-8 Prior period adjustments$250,000

XI-9 Other changes in net assets$0

XI-10 Net assets at end of year$2,655,168

Form 990 e-file (XML) FY2024 from the IRS · Classification, formation year and address from the IRS Business Master File

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