Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Nov 2016.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Where the money goes
96 cents of each dollar spent went to programs.
Form 990 Part IX, line 25. Every line is in By the numbers.
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Who runs it and what they're paid
6 people listed on the 990; $81K paid to officers and key staff.
Shannon L Hoefen’s $81K as Treasurer is at the 70th percentile of top reported officer pay among 2094 $100K–1M mental health nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
Compensation history total reportable pay by year · 1 named individual · Part VII
| Name | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 |
|---|---|---|---|---|---|---|
| Shannon L Hoefen | $81,370 | $75,818 | $74,069 | $72,395 | $70,400 | $70,000 |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
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Programs and updates
Fundraises and communicates to advance understanding of human motivation and personality.
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The Organization is engaged in fundraising and communication efforts designed to raise awareness to advance self-determination theory, which is a broad framework for the study of human motivation and personality.
Funders
Who pays for it.
From grant filings on record. Receipts are incomplete: individual donors are never listed.
Grants
By the numbers
The FY2025 990, line by line.
Download 990
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2025 Latest Viewing | $138K | $124K | $14K | $16K | 990 PDF |
| FY2024 | $139K | $2K | 990 PDF | ||
| FY2023 | $437K | $591K | −$154K | $14K | 990 PDF |
| FY2022 | $239K | $129K | $110K | $167K | 990 PDF |
| FY2021 | $162K | $57K | 990 PDF | ||
| FY2020 | $124K | $34K | 990 PDF |
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Schedules filed Part IV
Form 990 e-file (XML) FY2025 from the IRS · Classification, formation year and address from the IRS Business Master File
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