Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Mar 2010.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Where the money goes
86 cents of each dollar spent went to programs.
Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.
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Who runs it and what they're paid
21 people listed on the 990; $462K paid to officers and key staff.
Steven B Dalton’s $264K as CEO is at the 81st percentile of top reported officer pay among 2832 $1–10M community development nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
Compensation history total reportable pay by year · 8 named individuals · Part VII
| Name | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 |
|---|---|---|---|---|---|---|
| Steven B Dalton | $264,269 | $264,141 | $247,428 | $234,165 | $215,681 | $216,969 |
| Randi Morritt | $164,467 | $154,389 | $112,817 | $104,539 | — | — |
| Paula Lynn Retired 123124 | — | $127,241 | — | — | — | — |
| Justin Clark | — | — | — | $110,839 | $103,263 | — |
| Harold Ebels | $107,933 | — | — | — | — | — |
| Amanda Butler | — | $107,559 | — | — | — | — |
| Amber Hejduk | $106,922 | — | — | — | — | — |
| Heather Savoca | — | $103,720 | — | — | — | — |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
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Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2No
- Top official's pay set by an independent reviewPt VI · Ln 15aYes
Programs and updates
Promotes Aurora, Colorado as a tourist destination.
Questions for Visit Aurora INC
Your first name shows with your question. Visit Aurora INC answers here, for everyone.
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Promotion of the city of aurora
Funders
Who pays for it.
From grant filings on record. Receipts are incomplete: individual donors are never listed.
Grants
By the numbers
The FY2023 990, line by line.
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| Line | Start FY23 | End FY23 |
|---|---|---|
| Cash and savingsLn 1–2 | $2.8M | $2.3M |
| Land, buildings, equipmentLn 10c | $301K | $301K |
| Total assetsLn 16 | $3.7M | $3.3M |
| LiabilitiesLn 26 | $541K | $551K |
| Net assetsLn 32 | $3.2M | $2.8M |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Grants to domestic organizationsLn 1 | $142K | $142K | ||
| Pay of current officers, directors and key staffLn 5 | $261K | $199K | $62K | |
| Other salaries and wagesLn 7 | $1.3M | $1.0M | $312K | |
| Pension plan contributionsLn 8 | $44K | $33K | $10K | |
| Other employee benefitsLn 9 | $147K | $112K | $35K | |
| Payroll taxesLn 10 | $122K | $93K | $29K | |
| Lobbying feesLn 11d | $5K | $5K | ||
| Other fees for servicesLn 11g | $238K | $213K | $26K | |
| Advertising and promotionLn 12 | $1.4M | $1.4M | $5K | |
| Office expensesLn 13 | $9K | $7K | $2K | |
| Information technologyLn 14 | $80K | $59K | $21K | |
| OccupancyLn 16 | $207K | $152K | $55K | |
| Conferences, conventions and meetingsLn 19 | $673K | $572K | $101K | |
| Depreciation, depletion and amortizationLn 22 | $47K | $35K | $12K | |
| InsuranceLn 23 | $11K | $8K | $3K | |
| Other expenses (24a–d)Ln 24 | $314K | $286K | $28K | |
| All other expensesLn 24e | $9K | $7K | $2K | |
| Total functional expensesLn 25 | $5.0M | $4.3M | $703K | $0 |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2025 Latest | $5.3M | $5.4M | −$150K | $1.9M | 990 PDF |
| FY2024 | $5.0M | $5.7M | −$734K | $2.0M | 990 PDF |
| FY2023 Viewing | $4.6M | $5.0M | −$427K | $2.8M | 990 PDF |
| FY2022 | $3.0M | $4.2M | −$1.2M | $3.2M | 990 PDF |
| FY2021 | $4.3M | $3.0M | $1.3M | $4.3M | 990 PDF |
| FY2020 | $3.5M | $2.3M | $1.2M | $3.0M | 990 PDF |
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Schedules filed Part IV
See the full FY2023 990 (6 parts)
Part I · Summary $4,603,993 revenue, 12 lines filed
Part VI · Governance 14 of 14 board members independent, 1 to look at
Part VIII · Statement of revenue $4,603,993 across 5 lines filed
Part IX · Statement of functional expenses $5,031,095 across 17 lines filed
Part X · Balance sheet $3,317,286 assets, 18 lines filed
Part XI · Reconciliation of net assets $2,766,292 net assets at year end
Form 990 e-file (XML) FY2023 from the IRS · Classification, formation year and address from the IRS Business Master File
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