Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in May 1996.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Where the money goes
100 cents of each dollar spent went to programs.
Form 990 Part IX, line 25. Every line is in By the numbers.
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Who runs it and what they're paid
11 people listed on the 990; $673K paid to officers and key staff.
Sammy Rodriguez JR’s $133K as President is at the 70th percentile of top reported officer pay among 1636 $1–10M religion nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
Compensation history total reportable pay by year · 8 named individuals · Part VII
| Name | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 |
|---|---|---|---|---|---|---|
| Sammy Rodriguez JR | $132,988 | $126,507 | $120,211 | — | — | — |
| Richard Reyna | — | — | $120,211 | $109,263 | $101,149 | — |
| Kent Loney | $117,143 | $115,414 | $116,022 | $111,838 | $110,112 | $109,960 |
| Joseph Schuler JR | $117,028 | $116,550 | $115,865 | $114,221 | $112,905 | $111,479 |
| Leonard J Oswald | — | — | — | $110,400 | $106,846 | $105,532 |
| David Palmer | $109,985 | $109,747 | $108,982 | $105,416 | $103,485 | $103,107 |
| Sammy Rodriquez JR | — | — | — | $106,280 | $89,051 | — |
| Joseph McClane | — | — | — | $104,615 | $103,700 | $104,087 |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
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Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2No
- Top official's pay set by an independent reviewPt VI · Ln 15aNo
Programs and updates
La Promesa Foundation is a religious organization based in Midland, TX, formed in 1996.
Questions for La Promesa Foundation
Your first name shows with your question. La Promesa Foundation answers here, for everyone.
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The foundation operates and continues to develop the guadalupe radio network which provides catholic programming.
The foundation operates the guadalupe resource center which provides a large bilingual library of materials for promoting the truths of the catholic faith.
Funders
Who pays for it.
From grant filings on record. Receipts are incomplete: individual donors are never listed.
Grants
By the numbers
The FY2025 990, line by line.
Download 990
| Line | Start FY25 | End FY25 |
|---|---|---|
| Cash and savingsLn 1–2 | $2.2M | $2.2M |
| InvestmentsLn 11–13 | $0 | |
| Land, buildings, equipmentLn 10c | $3.3M | $2.9M |
| Total assetsLn 16 | $7.0M | $6.4M |
| LiabilitiesLn 26 | $199K | $283K |
| Net assetsLn 32 | $6.8M | $6.1M |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Grants to domestic organizationsLn 1 | $0 | |||
| Grants to domestic individualsLn 2 | $0 | |||
| Grants and assistance to foreign recipientsLn 3 | $0 | |||
| Benefits paid to or for membersLn 4 | $0 | |||
| Pay of current officers, directors and key staffLn 5 | $133K | $133K | ||
| Pay of disqualified personsLn 6 | $0 | |||
| Other salaries and wagesLn 7 | $1.9M | $1.9M | ||
| Pension plan contributionsLn 8 | $0 | |||
| Other employee benefitsLn 9 | $670K | $670K | ||
| Payroll taxesLn 10 | $157K | $157K | ||
| Management feesLn 11a | $0 | |||
| Legal feesLn 11b | $11K | $11K | ||
| Accounting feesLn 11c | $4K | $4K | ||
| Lobbying feesLn 11d | $0 | |||
| Professional fundraising feesLn 11e | $0 | |||
| Investment management feesLn 11f | $0 | |||
| Other fees for servicesLn 11g | $0 | |||
| Advertising and promotionLn 12 | $23K | $23K | ||
| Office expensesLn 13 | $20K | $20K | ||
| Information technologyLn 14 | $84K | $84K | ||
| RoyaltiesLn 15 | $0 | |||
| OccupancyLn 16 | $976K | $976K | ||
| TravelLn 17 | $37K | $37K | ||
| Travel and entertainment for public officialsLn 18 | $0 | |||
| Conferences, conventions and meetingsLn 19 | $14K | $14K | ||
| InterestLn 20 | $711 | $711 | ||
| Payments to affiliatesLn 21 | $0 | |||
| Depreciation, depletion and amortizationLn 22 | $614K | $614K | ||
| InsuranceLn 23 | $71K | $71K | ||
| Other expenses (24a–d)Ln 24 | $1.2M | $1.2M | ||
| All other expensesLn 24e | $477K | $477K | ||
| Total functional expensesLn 25 | $6.3M | $6.3M | $0 | $0 |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2025 Latest Viewing | $5.8M | $6.3M | −$545K | $6.1M | 990 PDF |
| FY2024 | $5.7M | $5.8M | −$61K | $6.8M | 990 PDF |
| FY2023 | $5.7M | $5.3M | $407K | $6.8M | 990 PDF |
| FY2022 | $5.3M | $5.1M | $259K | $6.4M | 990 PDF |
| FY2021 | $5.1M | $4.4M | $615K | $6.1M | 990 PDF |
| FY2020 | $4.9M | $4.3M | $550K | $5.9M | 990 PDF |
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Schedules filed Part IV
See the full FY2025 990 (6 parts)
Part I · Summary $5,762,307 revenue, 12 lines filed
Part VI · Governance 6 of 6 board members independent, 4 to look at
Part VIII · Statement of revenue $5,762,307 across 9 lines filed
Part IX · Statement of functional expenses $6,306,945 across 31 lines filed
Part X · Balance sheet $6,404,579 assets, 19 lines filed
Part XI · Reconciliation of net assets $6,121,932 net assets at year end
Form 990 e-file (XML) FY2025 from the IRS · Classification, formation year and address from the IRS Business Master File
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