Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Feb 1996.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Where the money goes
68 cents of each dollar spent went to programs.
Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.
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Who runs it and what they're paid
7 people listed on the 990; $276K paid to officers and key staff.
Jamie Veronica Murdock’s $104K as President / is at the 39th percentile of top reported officer pay among 3869 $1–10M human services nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
Compensation history total reportable pay by year · 3 named individuals · Part VII
| Name | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 |
|---|---|---|---|---|---|---|
| Jamie Veronica Murdock | $103,759 | $86,125 | $85,865 | $78,280 | $74,885 | $72,631 |
| Howard Baskin | $92,739 | $88,775 | $89,243 | $83,123 | $76,942 | $39,500 |
| Carole Baskin | $79,715 | $75,933 | $75,885 | $69,472 | $66,500 | $35,750 |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
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Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2Yes
- Top official's pay set by an independent reviewPt VI · Ln 15aYes
Programs and updates
Rescues big cats, ends their captivity abuse, and prevents wild extinction.
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Support for In-Situ Conservation Programs
Grants ranging in size from 2,500 to 60,000 were made to 16 in situ wild cat conservation projects across asia, africa, and central and south america.
Animal Care
The organization provided financial support for food and medical care at an accredited sanctuary for 30 big cats, many of whom have been abused, abandoned, orphaned or retired from performing acts.
Advocacy
The organization educates the public about big cat issues in captivity and in the wild and advocates for legislation through its website that received an estimated 657,000 views during the year and through emails sent no less than monthly that go to over 6,000 recipients.
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Funders
Who pays for it.
From grant filings on record. Receipts are incomplete: individual donors are never listed.
Grants
By the numbers
The FY2025 990, line by line.
Download 990
| Line | Start FY25 | End FY25 |
|---|---|---|
| Cash and savingsLn 1–2 | $2.2M | $4.4M |
| InvestmentsLn 11–13 | $22.6M | $27.3M |
| Land, buildings, equipmentLn 10c | $2.3M | $991K |
| Total assetsLn 16 | $32.0M | $37.4M |
| LiabilitiesLn 26 | $72K | $8K |
| Net assetsLn 32 | $31.9M | $37.4M |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Grants to domestic organizationsLn 1 | $355K | $355K | ||
| Grants and assistance to foreign recipientsLn 3 | $221K | $221K | ||
| Pay of current officers, directors and key staffLn 5 | $263K | $184K | $66K | $13K |
| Other salaries and wagesLn 7 | $167K | $33K | $134K | |
| Pension plan contributionsLn 8 | $16K | $8K | $7K | $494 |
| Other employee benefitsLn 9 | $45K | $23K | $21K | $1K |
| Payroll taxesLn 10 | $33K | $17K | $15K | $1K |
| Legal feesLn 11b | $48K | $28K | $21K | |
| Accounting feesLn 11c | $6K | $6K | ||
| Investment management feesLn 11f | $58K | $58K | ||
| Other fees for servicesLn 11g | $17K | $2K | $16K | |
| Office expensesLn 13 | $17K | $6K | $11K | $363 |
| Information technologyLn 14 | $46K | $37K | $8K | $559 |
| OccupancyLn 16 | $35K | $35K | ||
| TravelLn 17 | $26K | $26K | ||
| Depreciation, depletion and amortizationLn 22 | $34K | $34K | ||
| InsuranceLn 23 | $13K | $13K | ||
| Other expenses (24a–d)Ln 24 | $193K | $142K | $51K | $380 |
| Total functional expensesLn 25 | $1.6M | $1.1M | $481K | $33K |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2025 Latest Viewing | $5.0M | $1.6M | $3.4M | $37.4M | 990 PDF |
| FY2024 | $18.1M | $2.0M | $16.1M | $31.9M | 990 PDF |
| FY2023 | $3.3M | $3.4M | −$112K | $15.7M | 990 PDF |
| FY2022 | $2.4M | $2.6M | −$213K | $15.8M | 990 PDF |
| FY2021 | $3.5M | $2.3M | $1.2M | $16.0M | 990 PDF |
| FY2020 | $4.4M | $2.8M | $1.6M | $14.9M | 990 PDF |
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Schedules filed Part IV
See the full FY2025 990 (4 parts)
Part VIII · Statement of revenue $5,042,237 across 9 lines filed
Part IX · Statement of functional expenses $1,593,726 across 18 lines filed
Part X · Balance sheet $37,392,499 assets, 14 lines filed
Part XI · Reconciliation of net assets $37,384,819 net assets at year end
Form 990 e-file (XML) FY2025 from the IRS · Classification, formation year and address from the IRS Business Master File
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