Improving the environment in Santa Rosa county and increasing public awareness of nature in the area.

501(c)(3) charity; gifts are tax-deductible.
76¢ of each $1 spent went to programs.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX

Before you give

FY2024 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2024
latest Form 990
Looks good: the latest return is for FY2024, 2 tax years back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
3 of 4
filings with a surplus
Average surplus $24K a year · 21% of revenue · last 4 filings
Fine: a surplus in 3 of the last 4 filings.
Pt I · Ln 19 · 4 filings
Spent on programs
76%
of spending
Looks good: 76% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
5 mo
of spending, in cash
Looks good: 5.2 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
1
named funder · $28
Fine: 1 funder names it on their filings; under 3.
Funders’ Sch. I, 990-PF
Liabilities
$0
0% of total assets
Looks good: liabilities are 0% of assets; 50% or less.
Pt X · Ln 26
Independent board members
9
of 9 voting members
Looks good: 9 of 9 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$99K
+328% vs prior year
Spent
$83K
To programs
76%
Net assets
$295K
By yearFY2020–FY2024
Revenue
$99K
FY2024▲ +328%
Tap a bar for its year
Revenue by fiscal year
FY2020$137K
FY2021$40K
FY2022$207K
FY2023$23K
FY2024$99K
Expenses
$83K
FY2024▼ -9%
Tap a bar for its year
Expenses by fiscal year
FY2020$99K
FY2021Not on file
FY2022$96K
FY2023$91K
FY2024$83K
Net assets
$295K
FY2024▲ +6%
Tap a bar for its year
Net assets by fiscal year
FY2020$267K
FY2021$236K
FY2022$347K
FY2023$279K
FY2024$295K

From the FY2024 Form 990 · see the original

990 PDF Claim

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in Mar 1995.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

76 cents of each dollar spent went to programs.

Program services 76% · $63K Management & general 24% · $20K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

9 people listed on the 990.

Part VII, Section A · reportable compensation
Director
$0Pt VII · Sec A
$0Pt VII · Sec A
Director
$0Pt VII · Sec A
$0Pt VII · Sec A
Director
$0Pt VII · Sec A
Treasurer
$0Pt VII · Sec A
Vice Chair
$0Pt VII · Sec A
$0Pt VII · Sec A

Pam Murfey’s $26K as Executive Director is at the 61st percentile of top reported officer pay among 135 <$100K environment nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 2 named individuals · Part VII

NameFY2022FY2020
Kevin M Smith—$30,000
Pam Murfey$25,675—

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

See Keep Santa Rosa Beautiful INC executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aNo

Programs and updates

Protects Santa Rosa County's environment and educates the public about local nature.

Questions for Keep Santa Rosa Beautiful INC

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Provided by the organization

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1 program · $63K · in their own filed words · FY2024
01

The mission of the butterfly house, including monarch madness, is to increase the public's awareness of butterflies and their important role in the environment, to foster a better understanding and awareness of our natural world, and to promote environmental stewardship.

$63Kprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · funders on record
Grants received · FY2023
Total grants receivedfrom 1 funder$28

By the numbers

The FY2024 990, line by line.

1The main four
Money inPt VIII
$99K
Ln 12
Gifts and grantsLn 1h$62K
Fees for servicesLn 2g$25K
Other incomeLn 4–11$13K
Money outPt IX
$83K
Ln 25
Programscol B$63K
Managementcol C$20K
Owns and owesPt X
$295K
net assets · Ln 32
Cash and savingsLn 1–2$36K
Total assetsLn 16$295K
LiabilitiesLn 26$0
PeoplePt VI, VII
9
listed · VII A
PaidVII A0
Voting boardVI 1a9
IndependentVI 1b9
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$62K
Fundraising eventsLn 1c$683
Fees for servicesLn 2g$25K
Other incomeLn 4–11$13K
Total revenueLn 12$99K
Assets in detailPt X, end of year
CashLn 1$36K
Cash and savings togetherLn 1–2$36K
Land, buildings, equipmentLn 10c$255K
Other assetsLn 15$2K
Total assetsLn 16$295K
LiabilitiesLn 26$0
Net assetsLn 32$295K
OperationsPt I, VI
EmployeesI 51
VolunteersI 60
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13No
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY24End FY24
Cash and savingsLn 1–2$51K$36K
Land, buildings, equipmentLn 10c$263K$255K
Total assetsLn 16$319K$295K
LiabilitiesLn 26$39K$0
Net assetsLn 32$279K$295K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Other salaries and wagesLn 7$38K$30K$8K
Payroll taxesLn 10$1K$1K$277
Accounting feesLn 11c$4K$3K$845
Office expensesLn 13$3K$2K$611
Information technologyLn 14$77$77
OccupancyLn 16$20K$16K$4K
InterestLn 20$3K$3K
Depreciation, depletion and amortizationLn 22$8K$7K$2K
InsuranceLn 23$2K$630$1K
Other expenses (24a–d)Ln 24$3K$3K$251
Total functional expensesLn 25$83K$63K$20K$0

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2024 Latest Viewing $99K$83K$16K$295K 990 PDF
FY2023 $23K$91K−$68K$279K 990 PDF
FY2022 $207K$96K$111K$347K 990 PDF
FY2021 $40K$236K 990 PDF
FY2020 $137K$99K$38K$267K 990 PDF

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Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support O · Explanations
See the full FY2024 990 (6 parts)
Part I · Summary $99,187 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $17,006$61,654
I-9 Program service revenuePrior year $1,852$24,835
I-10 Investment incomePrior year $0$0
I-11 Other revenuePrior year $4,290$12,698
I-12 Total revenuePrior year $23,148$99,187
I-13 Grants and similar amounts paidPrior year $0$0
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $38,754$38,886
I-16a Professional fundraising feesPrior year $0$0
I-17 Other expensesPrior year $52,239$44,111
I-18 Total expensesPrior year $90,993$82,997
I-19 Revenue less expensesPrior year −$67,845$16,190
Part VI · Governance 9 of 9 board members independent, 2 to look at
VI-1a Voting members of the governing body9
VI-1b Independent voting members9
VI-13 Written whistleblower policyNo
VI-15a Process for setting top official's payNo
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
VI-14 Document retention and destruction policyYes
Part VIII · Statement of revenue $99,187 across 6 lines filed
Lines not itemized here account for $12,846 of total revenue; see the IRS return.
VIII-1c Fundraising events$683
VIII-1f All other contributions, gifts and grants$60,971
VIII-1h Total contributions, gifts and grants$61,654
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $24,835$24,835
VIII-8 Net income from fundraising eventsExcluded from tax −$148−$148
VIII-12 Total revenueRelated to mission $24,835 · Unrelated business $0 · Excluded from tax $12,698$99,187
Part IX · Statement of functional expenses $82,997 across 10 lines filed
IX-7 Other salaries and wagesPrograms $30,000 · Management $7,500$37,500
IX-10 Payroll taxesPrograms $1,109 · Management $277$1,386
IX-11c Accounting feesPrograms $3,378 · Management $845$4,223
IX-13 Office expensesPrograms $2,445 · Management $611$3,056
IX-14 Information technologyPrograms $77$77
IX-16 OccupancyPrograms $16,043 · Management $4,011$20,054
IX-20 InterestManagement $3,047$3,047
IX-22 Depreciation, depletion and amortizationPrograms $6,598 · Management $1,650$8,248
IX-23 InsurancePrograms $630 · Management $1,387$2,017
IX-24 Other expenses (24a–d)Programs $3,138 · Management $251$3,389
IX-25 Total functional expensesPrograms $63,418 · Management $19,579 · Fundraising $0$82,997
Part X · Balance sheet $295,497 assets, 9 lines filed
X-1 Cash, non-interest-bearingStart of year $50,805$35,625
X-8 Inventories for sale or useStart of year $2,762$3,064
X-10c Land, buildings and equipment, netStart of year $263,281$255,033
X-15 Other assetsStart of year $1,775$1,775
X-16 Total assetsStart of year $318,623$295,497
X-25 Other liabilitiesStart of year $14,316$0
X-26 Total liabilitiesStart of year $39,316$0
X-32 Total net assets or fund balancesStart of year $279,307$295,497
X-33 Total liabilities and net assetsStart of year $318,623$295,497
Part XI · Reconciliation of net assets $295,497 net assets at year end
XI-1 Total revenue$99,187
XI-2 Total expenses$82,997
XI-3 Revenue less expenses$16,190
XI-4 Net assets at start of year$279,307
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$295,497

Form 990 e-file (XML) FY2024 from the IRS · Classification, formation year and address from the IRS Business Master File

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