Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Jan 2005.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Who runs it and what they're paid
13 people listed on the 990; $371K paid to officers and key staff.
Charles Symington’s $164K as President is at the 52nd percentile of top reported officer pay among 2832 $1–10M community development nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
Compensation history total reportable pay by year · 6 named individuals · Part VII
| Name | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 |
|---|---|---|---|---|---|---|
| Kevin Brandt | $162,975 | $142,507 | $117,561 | $191,282 | $191,635 | $184,811 |
| Charles Symington | $163,855 | $95,831 | — | — | — | — |
| Robert a Rusbuldt | — | $57,737 | $115,504 | $99,636 | $99,298 | $96,162 |
| Eugene S Cocke | $22,780 | $28,778 | $32,522 | $52,321 | $42,130 | $33,917 |
| Scott D Kneeland | $16,236 | $18,697 | $32,146 | $34,465 | $31,374 | $24,922 |
| Arumugan Pillai | $5,246 | — | — | — | — | — |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
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Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2No
- Top official's pay set by an independent reviewPt VI · Ln 15aYes
Programs and updates
Educates consumers on the advantages of using independent insurance agents.
Questions for Trusted Choice INC
Your first name shows with your question. Trusted Choice INC answers here, for everyone.
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Trusted choice is the national marketing brand created exclusively for big "I" members to help consumers understand the value that an independent agent offers. This is not a market access program, but a brand that is designed to highlight the strengths of independent insurance agents: choice, customization, and advocacy.
Funders
Who pays for it.
From grant filings on record. Receipts are incomplete: individual donors are never listed.
Grants
By the numbers
The FY2025 990, line by line.
Download 990
| Line | Start FY25 | End FY25 |
|---|---|---|
| Cash and savingsLn 1–2 | $3.1M | $5.1M |
| Land, buildings, equipmentLn 10c | $11K | $6K |
| Total assetsLn 16 | $3.6M | $5.2M |
| LiabilitiesLn 26 | $1.2M | $1.5M |
| Net assetsLn 32 | $2.3M | $3.7M |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Grants to domestic organizationsLn 1 | $424K | |||
| Other salaries and wagesLn 7 | $718K | |||
| Pension plan contributionsLn 8 | $70K | |||
| Other employee benefitsLn 9 | $196K | |||
| Payroll taxesLn 10 | $56K | |||
| Management feesLn 11a | $446K | |||
| Legal feesLn 11b | $8K | |||
| Advertising and promotionLn 12 | $410K | |||
| Office expensesLn 13 | $11K | |||
| Information technologyLn 14 | $114K | |||
| OccupancyLn 16 | $1K | |||
| TravelLn 17 | $50K | |||
| Conferences, conventions and meetingsLn 19 | $30K | |||
| Depreciation, depletion and amortizationLn 22 | $5K | |||
| InsuranceLn 23 | $14K | |||
| Other expenses (24a–d)Ln 24 | $41K | |||
| All other expensesLn 24e | $2K | |||
| Total functional expensesLn 25 | $2.6M |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2025 Latest Viewing | $4.0M | $2.6M | $1.4M | $3.7M | 990 PDF |
| FY2024 | $4.3M | $3.5M | $807K | $2.3M | 990 PDF |
| FY2023 | $4.8M | $4.5M | $275K | $1.5M | 990 PDF |
| FY2022 | $4.9M | $5.1M | −$212K | $1.3M | 990 PDF |
| FY2021 | $4.8M | $5.4M | −$548K | $1.5M | 990 PDF |
| FY2020 | $4.9M | $6.4M | −$1.5M | $2.0M | 990 PDF |
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Schedules filed Part IV
See the full FY2025 990 (6 parts)
Part I · Summary $3,967,828 revenue, 12 lines filed
Part VI · Governance 8 of 9 board members independent, no flags
Part VIII · Statement of revenue $3,967,828 across 4 lines filed
Part IX · Statement of functional expenses $2,596,915 across 17 lines filed
Part X · Balance sheet $5,167,882 assets, 13 lines filed
Part XI · Reconciliation of net assets $3,704,106 net assets at year end
Form 990 e-file (XML) FY2025 from the IRS · Classification, formation year and address from the IRS Business Master File
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