501(c)(3) charity; gifts are tax-deductible.
83¢ of each $1 spent went to programs.
Run by 450 volunteers.
Status: IRS Pub. 78 · Programs: Part IX · People: Part I, lines 5–6

Before you give

FY2025 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2025
latest Form 990
Looks good: the latest return is for FY2025, 1 tax year back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
5 of 6
filings with a surplus
Average surplus $47K a year · under 1% of revenue · last 6 filings
Fine: a surplus in 5 of the last 6 filings.
Pt I · Ln 19 · 6 filings
Spent on programs
83%
of spending
Looks good: 83% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
<1 mo
of spending, in cash
Plus $7.0M in investments, Pt X · Ln 11–13
Fine: 0.0 months of spending in cash, plus $7.0M in investments.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
1
named funder · $60K
Fine: 1 funder names it on their filings; under 3.
Funders’ Sch. I, 990-PF
Liabilities
$2.1M
28% of total assets
Looks good: liabilities are 28% of assets; 50% or less.
Pt X · Ln 26
Independent board members
9
of 10 voting members
Looks good: 9 of 10 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$9.2M
-6% vs prior year
Spent
$8.9M
To programs
83%
Net assets
$5.3M
By yearFY2020–FY2025
Revenue
$9.2M
FY2025▼ -6%
Tap a bar for its year
Revenue by fiscal year
FY2020$5.4M
FY2021$6.2M
FY2022$7.1M
FY2023$6.5M
FY2024$9.8M
FY2025$9.2M
Expenses
$8.9M
FY2025▲ +6%
Tap a bar for its year
Expenses by fiscal year
FY2020$8.5M
FY2021$6.1M
FY2022$5.9M
FY2023$5.9M
FY2024$8.5M
FY2025$8.9M
Net assets
$5.3M
FY2025▲ +8%
Tap a bar for its year
Net assets by fiscal year
FY2020$1.8M
FY2021$1.9M
FY2022$3.0M
FY2023$3.6M
FY2024$4.9M
FY2025$5.3M

From the FY2025 Form 990 (year ending June 2025) · figures checked against the IRS filing · see the original

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Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in May 2015.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

83 cents of each dollar spent went to programs.

Program services 83% · $7.4M Management & general 12% · $1.0M Fundraising 5% · $455K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

19 people listed on the 990.

Part VII, Section A · reportable compensation · most recent filed roster (FY2024); the FY2025 filing did not itemize Part VII
President/CEO (cnmc)
$0Pt VII · Sec A
Board Chair
$0Pt VII · Sec A
Board Vice Chair
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A
See Safe Kids Worldwide executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aNo

Programs and updates

Prevents childhood injuries globally by providing families with safety education, resources, and community programs, while advocating for policy changes to protect children.

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Provided by the organization

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2 programs · $7.4M · in their own filed words · FY2024
01

Keeping Kids Safe on the Road

Safe kids worldwide provides families with education and practical resources to help keep children safe in and around cars. Our programs address safety topics related to occupant protection and vulnerable road users.

$6.6Mprogram expense
02

Keeping Kids Safe at Home and Play

Safe kids worldwide provides families with education and practical resources to help keep children safe at home and at play. Our programs address safety topics such as safe infant sleep, poison prevention, water safety, fire safety, burn prevention and emerging childhood injury risks.

$865Kprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · received and paid
Grants received · FY2025
Total grants receivedfrom 1 funder$60K
Grants paid · 198 grants · $2.6M · 2019–2024
The Griffin HospitalCT · FY2024$51,700
Memorial Healthcare SystemFL · FY2024$40,000
North Carolina Department of InsuranceFY2024$39,750
Ballad HealthTN · FY2024$37,000
Altru Health SystemND · FY2024$27,630
Child Crisis ArizonaAZ · FY2024$25,500
Texas Children's HospitalTX · FY2024$24,500
Safe Kids MaineME · FY2024$24,500
Cobb County Board of HealthFY2024$23,700
See all 198 grants →

By the numbers

The FY2025 990, line by line.

1The main four
Money inPt VIII
$9.2M
Ln 12
Gifts and grantsLn 1h$7.4M
Fees for servicesLn 2g$1.6M
Other incomeLn 4–11$180K
Money outPt IX
$8.9M
Ln 25
Programscol B$7.4M
Managementcol C$1.0M
Fundraisingcol D$455K
Owns and owesPt X
$5.3M
net assets · Ln 32
Cash and savingsLn 1–2$23K
Total assetsLn 16$7.4M
LiabilitiesLn 26$2.1M
PeoplePt VI, VII
19
listed · VII A
PaidVII A0
Voting boardVI 1a10
IndependentVI 1b9
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$7.4M
Government grantsLn 1e$302K
Fees for servicesLn 2g$1.6M
Other incomeLn 4–11$180K
Total revenueLn 12$9.2M
Assets in detailPt X, end of year
CashLn 1$23K
Cash and savings togetherLn 1–2$23K
InvestmentsLn 11–13$7.0M
Land, buildings, equipmentLn 10c$11
Total assetsLn 16$7.4M
LiabilitiesLn 26$2.1M
Net assetsLn 32$5.3M
OperationsPt I, VI
EmployeesI 50
VolunteersI 6450
Fiscal year endsHeaderJune
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY25End FY25
Cash and savingsLn 1–2$4K$23K
InvestmentsLn 11–13$6.2M$7.0M
Land, buildings, equipmentLn 10c$11$11
Total assetsLn 16$6.9M$7.4M
LiabilitiesLn 26$2.0M$2.1M
Net assetsLn 32$4.9M$5.3M
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Grants to domestic organizationsLn 1$1.5M$1.5M
Grants and assistance to foreign recipientsLn 3$50K$50K
Pay of current officers, directors and key staffLn 5$526K$105K$263K$158K
Other salaries and wagesLn 7$2.2M$2.0M$107K$68K
Pension plan contributionsLn 8$75K$15K$37K$22K
Other employee benefitsLn 9$174K$174K
Payroll taxesLn 10$183K$37K$91K$55K
Lobbying feesLn 11d$45K$45K
Other fees for servicesLn 11g$1.9M$1.8M$43K$53K
Advertising and promotionLn 12$455K$450K$3K$2K
Office expensesLn 13$497K$479K$14K$4K
Information technologyLn 14$434K$346K$88K$21
OccupancyLn 16$503K$286K$135K$81K
Conferences, conventions and meetingsLn 19$105K$95K$7K$4K
Other expenses (24a–d)Ln 24$300K$103K$193K$4K
All other expensesLn 24e$19K$4K$9K$6K
Total functional expensesLn 25$8.9M$7.4M$1.0M$455K

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2025 Latest Viewing $9.2M$8.9M$240K$5.3M 990 PDF
FY2024 $9.8M$8.5M$1.3M$4.9M 990 PDF
FY2023 $6.5M$5.9M$536K$3.6M 990 PDF
FY2022 $7.1M$5.9M$1.2M$3.0M 990 PDF
FY2021 $6.2M$6.1M$29K$1.9M 990 PDF
FY2020 $5.4M$8.5M−$3.0M$1.8M 990 PDF

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Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support F · Foreign O · Explanations
See the full FY2025 990 (6 parts)
Part I · Summary $9,176,298 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $8,643,063$7,357,293
I-9 Program service revenuePrior year $1,622,127$1,638,911
I-10 Investment incomePrior year $0$0
I-11 Other revenuePrior year −$477,006$180,094
I-12 Total revenuePrior year $9,788,184$9,176,298
I-13 Grants and similar amounts paidPrior year $1,402,766$1,528,920
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $2,589,871$3,146,778
I-16a Professional fundraising feesPrior year $0$0
I-17 Other expensesPrior year $4,461,674$4,260,541
I-18 Total expensesPrior year $8,454,311$8,936,239
I-19 Revenue less expensesPrior year $1,333,873$240,059
Part VI · Governance 9 of 10 board members independent, 1 to look at
VI-1a Voting members of the governing body10
VI-1b Independent voting members9
VI-15a Process for setting top official's payNo
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-14 Document retention and destruction policyYes
Part VIII · Statement of revenue $9,176,298 across 7 lines filed
VIII-1e Government grants$301,796
VIII-1f All other contributions, gifts and grants$7,055,497
VIII-1h Total contributions, gifts and grants$7,357,293
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $1,638,911$1,638,911
VIII-8 Net income from fundraising eventsExcluded from tax −$3,627−$3,627
VIII-11a-d Other revenue, itemized rows (sum of 11a–11d as filed)Excluded from tax $183,721$183,721
VIII-12 Total revenueRelated to mission $1,638,911 · Unrelated business $0 · Excluded from tax $180,094$9,176,298
Part IX · Statement of functional expenses $8,936,239 across 16 lines filed
IX-1 Grants to domestic organizationsPrograms $1,478,920$1,478,920
IX-3 Grants and assistance to foreign recipientsPrograms $50,000$50,000
IX-5 Pay of current officers, directors and key staffPrograms $105,115 · Management $262,788 · Fundraising $157,673$525,576
IX-7 Other salaries and wagesPrograms $2,014,767 · Management $107,422 · Fundraising $67,611$2,189,800
IX-8 Pension plan contributionsPrograms $14,926 · Management $37,316 · Fundraising $22,389$74,631
IX-9 Other employee benefitsPrograms $173,811$173,811
IX-10 Payroll taxesPrograms $36,592 · Management $91,480 · Fundraising $54,888$182,960
IX-11d Lobbying feesManagement $45,000$45,000
IX-11g Other fees for servicesPrograms $1,807,697 · Management $43,096 · Fundraising $52,687$1,903,480
IX-12 Advertising and promotionPrograms $450,223 · Management $2,935 · Fundraising $1,511$454,669
IX-13 Office expensesPrograms $478,828 · Management $13,847 · Fundraising $4,290$496,965
IX-14 Information technologyPrograms $345,558 · Management $88,261 · Fundraising $21$433,840
IX-16 OccupancyPrograms $286,431 · Management $135,124 · Fundraising $81,074$502,629
IX-19 Conferences, conventions and meetingsPrograms $94,893 · Management $6,848 · Fundraising $3,712$105,453
IX-24 Other expenses (24a–d)Programs $103,394 · Management $192,717 · Fundraising $3,605$299,716
IX-24e All other expensesPrograms $3,758 · Management $9,394 · Fundraising $5,637$18,789
IX-25 Total functional expensesPrograms $7,444,913 · Management $1,036,228 · Fundraising $455,098$8,936,239
Part X · Balance sheet $7,407,670 assets, 14 lines filed
X-1 Cash, non-interest-bearingStart of year $4,148$23,141
X-3 Pledges and grants receivableStart of year $472,123$41,937
X-4 Accounts receivableStart of year $67,543$32,145
X-9 Prepaid expenses and deferred chargesStart of year $144,434$330,778
X-10c Land, buildings and equipment, netStart of year $11$11
X-12 Other securitiesStart of year $6,226,231$6,979,658
X-16 Total assetsStart of year $6,914,490$7,407,670
X-17 Accounts payable and accrued expensesStart of year $444,595$265,797
X-25 Other liabilitiesStart of year $1,562,551$1,845,388
X-26 Total liabilitiesStart of year $2,007,146$2,111,185
X-27 Net assets without donor restrictionsStart of year −$1,708,688−$1,708,487
X-28 Net assets with donor restrictionsStart of year $6,616,032$7,004,972
X-32 Total net assets or fund balancesStart of year $4,907,344$5,296,485
X-33 Total liabilities and net assetsStart of year $6,914,490$7,407,670
Part XI · Reconciliation of net assets $5,296,485 net assets at year end
XI-1 Total revenue$9,176,298
XI-2 Total expenses$8,936,239
XI-3 Revenue less expenses$240,059
XI-4 Net assets at start of year$4,907,344
XI-9 Other changes in net assets$149,082
XI-10 Net assets at end of year$5,296,485

Form 990 e-file (XML) FY2025 from the IRS · Classification, formation year and address from the IRS Business Master File

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