Superbloom Design FY2021 filing

Tax-deductible

San Francisco, CA501(c)(3)Social ScienceEIN 47-2462310

The mission of Simply Secure is to educate the public on the principles and practice of researching and responding to real-world user needs for software.

501(c)(3) charity; gifts are tax-deductible.
81¢ of each $1 spent went to programs.
$215K paid to officers and key staff.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · Pay: Part VII

Before you give

FY2021 · Form 990Independent: from IRS data, not the org
Download 990
Is it a real charity?
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Are gifts tax-deductible?
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Is it filing on time?
FY2024
latest Form 990
Looks good: the latest return is for FY2024, 2 tax years back; within 2 years looks good.
IRS e-file · Filing history
Is it financially stable?
1 of 5
years in the black
Concern: 4 of the last 5 filings show a deficit.
Pt I · Ln 19 · 5 filings
How much reaches the programs?
81%
of spending
Looks good: 81% of spending went to programs; 75% or more looks good.
Pt IX · Ln 25 · col B
What are leaders paid?
$215K
to officers and key staff · 17% of spending
Worth a look: leaders' pay is 17% of spending; over 15% is worth a look.
Pt VII · Sec A
Do they have reserves?
<1 mo
of spending, in cash
Concern: 0.9 months of spending in cash; under 1 is a concern.
Pt X · Ln 1–2 · Pt I · Ln 18
Who is supporting them already?
4
named funders · $185K
Looks good: 4 funders name it on their filings; 3 or more looks good.
Funders’ Sch. I, 990-PF
Do they carry debt?
$278K
liabilities
Concern: debts are 143% of assets; over 80% is a concern.
Pt X · Ln 26
Who oversees it?
3
independent of 3 voting board members
Looks good: 3 of 3 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodWorth a lookConcernTap a box for the reason.
Revenue
$1.1M
+52% vs prior year
Spent
$1.2M
To programs
81%
Net assets
−$83K
By yearFY2020–FY2024
Revenue
$1.1M
FY2021▲ +52%
Revenue by fiscal year
FY2020$740K
FY2021$1.1M
FY2022$1.2M
FY2023$1.4M
FY2024$1.6M
Expenses
$1.2M
FY2021▲ +60%
Expenses by fiscal year
FY2020$774K
FY2021$1.2M
FY2022$1.1M
FY2023$1.5M
FY2024$1.8M
Net assets
−$83K
FY2021▼ -353%
Net assets by fiscal year
FY2020$33K
FY2021−$83K
FY2022−$54K
FY2023−$134K
FY2024−$140K

From the FY2021 Form 990 · figures checked against the IRS filing · see the original

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You’re viewing the FY2021 filing — not the latest on file. See the latest (FY2024) →

Status and standing

Is it real, and can you give to it?

Tax-deductible?
Yes
Per the IRS master file.
Can I give now?
No revocation on IRS record
Not on the IRS revocation list.
Filing up to date?
Filed FY2024 (typical filing lag)
Legal name (IRS)Hdr · item CSuperbloom Design
EINHdr · item D47-2462310
Exempt statusHdr · item I501(c)(3) · active
Ruling yearIRS BMFNov 2015
Latest filingForm 990FY2024 · Form 990
Principal addressHdr · item CSan Francisco, CA
NTEE classificationIRS BMFSocial Science (V05)
WebsiteHdr · item Jwww.simplysecure.org

Where the money goes

What each dollar paid for.

Statement of Functional Expenses

Part IX · allocated across program, management, and fundraising
Allocation · columns B–D
Program services $0.81 Management & general $0.18 Fundraising $0.01
Program services81%$1.0M
Management & general18%$218K
Fundraising1%$16K
Total functional expensesLn 25$1.2M

Financial health

Is it on solid ground?

Program efficiency
81%
of spending reaches programs
Operating runway
0.9mo
months of highly liquid reserves at operating expense rate
Surplus margin
-10%
revenue over expenses, this year

Summary of the Filing

Part I · fiscal year 2021 · Form 990
Total assets
$195K
FY2021▼ -34%
Total assets by fiscal year
FY2020$295K
FY2021$195K
FY2022$229K
FY2023$257K
FY2024$209K
Total liabilities
$278K
FY2021▲ +6%
Total liabilities by fiscal year
FY2020$262K
FY2021$278K
FY2022$283K
FY2023$391K
FY2024$349K
Revenue less expensesPt I · Ln 19−$116K
Total assetsPt X · Ln 16$195K
Program-expense ratioPt IX · col B81%
Voting members of governing bodyPt I · Ln 33
Independent voting membersPt I · Ln 43

Balance Sheet

Part X · end of year
CashLn 1$93K
Total assetsLn 16$195K
Total liabilitiesLn 26$278K
Total net assetsLn 32−$83K
Months of cash on handcomputed0.9

Statement of Revenue

Part VIII
Program service revenue$788K · 70%
Contributions & grants$336K · 30%
Program service revenue70%$788K
Contributions & grants30%$336K
— government grantsLn 1e$67K
Total revenueLn 12$1.1M

Financial Metrics

Form 990 · FY2021 · each ratio shown with the dollars behind it
Liquidity & Payout
Operating runway
Highly liquid reserves $93K · Operating expenses/yr $1.2M
0.9 months
Where the money goes
Program services
Program services $1.0M · Total expenses $1.2M
81%
Management & General
Management & general $218K · Total expenses $1.2M
18%
Fundraising
Fundraising $16K · Total expenses $1.2M
1%
Cost to raise $1
Fundraising expense (2-yr avg) $11K · Solicited contributions (2-yr avg) $197K
$0.05 to raise $1 (2-yr avg)
Where the money comes from
Contribution dependence
Contributions & grants $336K · Total revenue $1.1M
30%
Government reliance
Government grants $67K · Total revenue $1.1M
6%
Earned-income share
Program service revenue $788K · Total revenue $1.1M
70%
Investment reliance
Investment income $0 · Total revenue $1.1M
0%
Program self-sufficiency
Program service revenue $788K · Total expenses $1.2M
64%
Growth & trend
Revenue growth (YoY)
This year $1.1M · Prior year $740K
+52%
Net-asset trend (YoY)
End of year −$83K · Beginning of year —
Beginning net assets not meaningfully positive — showing dollar change
Balance sheet
Surplus Margin
Revenue $1.1M · Expenses $1.2M
-10%
Liabilities-to-Assets
Total liabilities — · Total assets $195K
—
Net-asset ratio
Net assets −$83K · Total assets $195K
-43%
Marketable Investment Share
Publicly traded securities (Pt X, ln 11) — · Other securities (Pt X, ln 12) — · Total assets (Pt X, ln 16) $195K
Excludes program-related investments (Pt X, ln 13)
People & payroll
Highest Reported Total Compensation
Individual Georgia Bullen · Reported title EXECUTIVE DIRECTOR · Highest reported compensation $109K · Total expenses $1.2M
9%
Personnel share
Salaries, benefits & payroll (Pt IX 5-10) $405K · Total expenses $1.2M
33%
Peer comparison

Same NTEE category, revenue band, and state where available. Descriptive — not a grade.

MetricThis orgPeer medianPercentile
Program ratio 81%——
Overhead ratio 18%——
Fundraising cost ratio 5%——
Revenue growth 52%——
Legal fee ratio 0.3%——
Accounting fee ratio 2%——

Straight from the Form 990 — descriptive, not an evaluation. A ratio is hidden when its base is zero or too small to be meaningful; the dollars are always shown.

Leadership and pay

Who runs it, and what are they paid?

Officers, Directors & Key Employees

Part VII, Section A · reportable compensation
Executive Director
$109,250Pt VII · Sec A
Managing Director
$105,529Pt VII · Sec A
Secretary
$0Pt VII · Sec A
Treasurer
$0Pt VII · Sec A
$0Pt VII · Sec A

Georgia Bullen’s $49K as Executive Director is at the 3rd percentile of top reported officer pay among 145 $1–10M social science nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 3 named individuals · Part VII

NameFY2024FY2023FY2022FY2021FY2020
Georgia Bullen$49,400$16,501$67,083$109,250—
Melissa Huerta——$46,956$105,529—
Georgia Bullen————$76,367

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

See Superbloom Design executive salaries →

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Governance & Policies

Part VI
  • 3Voting board membersPt VI · Ln 1a
  • 3Independent board membersPt VI · Ln 1b
  • Conflict-of-interest policyPt VI · Ln 12aYes
  • Whistleblower policyPt VI · Ln 13No
  • Document retention policyPt VI · Ln 14No
  • Top official’s pay independently reviewedPt VI · Ln 15aNo
  • Family or business ties among leadersPt VI · Ln 2No

Mission and programs

What it does.

Teaches people how to research and build software that meets real user needs.

Provided by the organization

This section is blank until Superbloom Design claims this page.

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Mission & Programs · Part III

Where the work happens

1 program service account for $1.0M of program spending, described in the organization's own filed words · FY2021.
01

General Program Activities

Including producing educational resources and performing community outreach. Educational resources are made freely available online and include case studies, reviews, and reports on research that we have conducted into design and usability for security, privacy, and transparency features of software.

$1.0Mprogram expense

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Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · funders on record
Grants received · FY2024
Every OrgFY2024$128K
SjacFY2024$16K
Ford FoundationFY2024$15K
Total grants receivedfrom 4 funders$185K
See all 4 funders →

Filing history

Every return on file.

YearRevenueExpensesChangeFiling
FY2024 Latest $1.6M$1.8M+10% 990 PDF
FY2023 $1.4M$1.5M+24% 990 PDF
FY2022 $1.2M$1.1M+3% 990 PDF
FY2021 Viewing $1.1M$1.2M+52% 990 PDF
FY2020 $740K$774K 990 PDF

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Schedules filed Part IV

III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash

Full filing: Form 990 for FY2021

Every line we hold from the return, cited to its Part and line.
Part IX · Statement of functional expenses $1,239,536 across 15 lines filed
IX-2 Grants to domestic individuals$0
IX-5 Pay of current officers, directors and key staffPrograms $205,136 · Management $8,709 · Fundraising $8,334$222,179
IX-7 Other salaries and wagesPrograms $133,200 · Management $5,656 · Fundraising $5,411$144,267
IX-9 Other employee benefitsPrograms $1,000 · Management $5,297$6,297
IX-10 Payroll taxesPrograms $120 · Management $31,762$31,882
IX-11b Legal feesManagement $3,804$3,804
IX-11c Accounting feesManagement $30,031$30,031
IX-11g Other fees for servicesPrograms $639,468 · Management $113,179 · Fundraising $2,110$754,757
IX-13 Office expensesPrograms $244 · Management $3,033$3,277
IX-14 Information technologyPrograms $6,016 · Management $2,808$8,824
IX-16 OccupancyManagement $724$724
IX-17 TravelPrograms $19$19
IX-20 InterestManagement $5,748$5,748
IX-23 InsuranceManagement $3,264$3,264
IX-24 Other expenses (24a–d)Programs $20,832 · Management $3,631 · Fundraising $0$24,463
IX-25 Total functional expensesPrograms $1,006,035 · Management $217,646 · Fundraising $15,855$1,239,536

Not shown yet: ratings, outcomes, and peer benchmarks. A Form 990 doesn’t report them.

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Sources

Every figure above is drawn from these filings
Form 990 e-file (XML) · FY2021IRS
Classification, formation year, addressIRS Business Master File
Names, privacy, and removal requests More

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