Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Mar 2015.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Where the money goes
53 cents of each dollar spent went to programs.
Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.
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Who runs it and what they're paid
11 people listed on the 990; $199K paid to officers and key staff.
Peter Cowdin’s $99K as Co-Executive Director is at the 32nd percentile of top reported officer pay among 3924 $1–10M arts & culture nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
Compensation history total reportable pay by year · 2 named individuals · Part VII
| Name | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 |
|---|---|---|---|---|---|---|
| Peter Cowdin | $99,327 | $90,000 | $69,902 | $64,808 | $56,141 | $55,000 |
| Deborah Pettid | $99,327 | $93,173 | $69,902 | $64,808 | $56,141 | $55,000 |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
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Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2No
- Top official's pay set by an independent reviewPt VI · Ln 15aNo
Programs and updates
Nourish, empower, and inspire reading lives through a literary museum, labs, and theater.
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To create a living culture around literature, accessible to all, that will nourish, empower, and inspire the reading lives of children and adults. The rabbit hole is home to a new museum experience where childrens books come to life, and visitors become explorers in a multi-sensory narrative landscape filled with radically immersive…
Funders
Who pays for it.
From grant filings on record. Receipts are incomplete: individual donors are never listed.
Grants
By the numbers
The FY2025 990, line by line.
Download 990
| Line | Start FY25 | End FY25 |
|---|---|---|
| Cash and savingsLn 1–2 | $440K | $902K |
| Land, buildings, equipmentLn 10c | $13.6M | $13.3M |
| Total assetsLn 16 | $14.1M | $14.3M |
| LiabilitiesLn 26 | $3.9M | $4.2M |
| Net assetsLn 32 | $10.2M | $10.1M |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Other salaries and wagesLn 7 | $1.9M | $761K | $571K | $571K |
| Other employee benefitsLn 9 | $151K | $61K | $45K | $45K |
| Payroll taxesLn 10 | $149K | $60K | $45K | $45K |
| Legal feesLn 11b | $31K | $22K | $9K | |
| Accounting feesLn 11c | $56K | $36K | $17K | $3K |
| Advertising and promotionLn 12 | $77K | $311 | $77K | |
| Office expensesLn 13 | $11K | $5K | $5K | $2K |
| Information technologyLn 14 | $35K | $28K | $7K | $479 |
| OccupancyLn 16 | $147K | $60K | $44K | $44K |
| TravelLn 17 | $3K | $2K | $784 | |
| Conferences, conventions and meetingsLn 19 | $22K | $22K | ||
| InterestLn 20 | $262K | $183K | $39K | $39K |
| Depreciation, depletion and amortizationLn 22 | $389K | $273K | $58K | $58K |
| InsuranceLn 23 | $136K | $79K | $28K | $28K |
| Other expenses (24a–d)Ln 24 | $524K | $414K | $91K | $19K |
| All other expensesLn 24e | $229K | $206K | $20K | $2K |
| Total functional expensesLn 25 | $4.1M | $2.2M | $1.0M | $933K |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2025 Latest Viewing | $4.0M | $4.1M | −$75K | $10.1M | 990 PDF |
| FY2024 | $4.1M | $4.1M | $52K | $10.2M | 990 PDF |
| FY2023 | $1.9M | $2.7M | −$765K | $10.1M | 990 PDF |
| FY2022 | $4.7M | $1.9M | $2.7M | $10.9M | 990 PDF |
| FY2021 | $1.9M | $1.2M | $671K | $8.2M | 990 PDF |
| FY2020 | $1.3M | $1.1M | $181K | $7.5M | 990 PDF |
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Schedules filed Part IV
See the full FY2025 990 (4 parts)
Part VIII · Statement of revenue $4,048,726 across 7 lines filed
Part IX · Statement of functional expenses $4,123,809 across 16 lines filed
Part X · Balance sheet $14,274,673 assets, 11 lines filed
Part XI · Reconciliation of net assets $10,113,433 net assets at year end
Form 990 e-file (XML) FY2025 from the IRS · Classification, formation year and address from the IRS Business Master File
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