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Reimagine Atl

Tax-deductible

Atlanta, GA501(c)(3)Human ServicesEIN 46-5278779Revenue $990K in FY2024

On file with the IRSreimagineatl.com100 Flat Shoals Ave Se, 30316-1337 · Atlanta, GATax-exempt since Jul 2014Publicly supported charity — 170(b)(1)(A)(vi)

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Nonprofit organization that is equipping the next generation of storytellers.

501(c)(3) charity; gifts are tax-deductible.
87¢ of each $1 spent went to programs.
$73K paid to officers and key staff.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · Pay: Part VII

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FY2024 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2024
latest Form 990
Looks good: the latest return is for FY2024, 2 tax years back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
3 of 5
filings with a surplus
Average surplus $56K a year · 8% of revenue · last 5 filings
Worth a look: a surplus in 3 of the last 5 filings.
Pt I · Ln 19 · 5 filings
Spent on programs
87%
of spending
Looks good: 87% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$73K
to officers and key staff · 8% of spending
Top officer’s pay higher than 63% of similar orgs
Looks good: pay to officers and key staff is 8% of spending; 15% or less.
Pt VII · Sec A
Cash reserves
3 mo
of spending, in cash
Fine: 2.7 months of spending in cash; 1 to 3.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
8
named funders · $321K
Looks good: 8 funders name it on their filings; 3 or more.
Funders’ Sch. I, 990-PF
Liabilities
$7K
3% of total assets
Looks good: liabilities are 3% of assets; 50% or less.
Pt X · Ln 26
Independent board members
8
of 8 voting members
Looks good: 8 of 8 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$990K
+14% vs prior year
Spent
$967K
To programs
87%
Net assets
$229K
By yearFY2020–FY2024
Revenue
$990K
FY2024▲ +14%
Tap a bar for its year
Revenue by fiscal year
FY2020$578K
FY2021$489K
FY2022$748K
FY2023$870K
FY2024$990K
Expenses
$967K
FY2024▲ +8%
Tap a bar for its year
Expenses by fiscal year
FY2020$414K
FY2021$570K
FY2022$552K
FY2023$893K
FY2024$967K
Net assets
$229K
FY2024▲ +12%
Tap a bar for its year
Net assets by fiscal year
FY2020$114K
FY2021$33K
FY2022$229K
FY2023$205K
FY2024$229K

From the FY2024 Form 990 · figures checked against the IRS filing · see the original

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Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in Jul 2014.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

87 cents of each dollar spent went to programs.

Program services 87% · $840K Management & general 13% · $126K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

9 people listed on the 990; $73K paid to officers and key staff.

Part VII, Section A · reportable compensation
Jessie Sparrow
Interim Executive Director
$72,756Pt VII · Sec A
Marge Ramons
Board Member
$0Pt VII · Sec A
Micah Ascano
Board Member
$0Pt VII · Sec A
Dearonda Harrison
Board Member
$0Pt VII · Sec A
Steven Ray
Board Member
$0Pt VII · Sec A
Tricia Melton
Board Member
$0Pt VII · Sec A
Lisa Ferrell
Board Chair
$0Pt VII · Sec A
Tyler Edgarton
Board Treasurer
$0Pt VII · Sec A

Jessie Sparrow’s $73K as Interim Executive Director is at the 63rd percentile of top reported officer pay among 2168 $100K–1M human services nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

See Reimagine Atl executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aNo

Programs and updates

Empowers young people to become future storytellers.

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Provided by the organization

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1 program · $840K · in their own filed words · FY2024
01

Organization that is committed to connecting youth with resources and mentorship to amplify their voices in media. Through its in school and mobile programming, youth have the opportunity to explote film, music, podcasting and more.

$840Kprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · funders on record
Grants received · FY2024
National Basketball Association FoundationFY2024$125K
Every Student Every Community INCFY2024$50K
Luluma Charitable Trust Xxxxx8009FY2024$40K
The Community Foundation for Greater Atlanta INCFY2024$34K
John H and Wilhelmina D Harland Charitable Foundation INCFY2024$25K
The Sartain Lanier Family Foundation INCFY2024$20K
The Imlay Foundation INCFY2024$20K
Atl Fdn-W Peters MainFY2024$8K
Total grants receivedfrom 8 funders$321K
See all 8 funders →

By the numbers

The FY2024 990, line by line.

Download 990
from philanthropy.org
1The main four
Money inPt VIII
$990K
Ln 12
Gifts and grantsLn 1h$675K
Other incomeLn 4–11$167K
Fees for servicesLn 2g$148K
Money outPt IX
$967K
Ln 25
Programscol B$840K
Managementcol C$126K
Owns and owesPt X
$229K
net assets · Ln 32
Cash and savingsLn 1–2$214K
Total assetsLn 16$236K
LiabilitiesLn 26$7K
PeoplePt VI, VII
9
listed · VII A
PaidVII A1
Voting boardVI 1a8
IndependentVI 1b8
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$675K
Noncash giftsLn 1g$112K
Fees for servicesLn 2g$148K
Other incomeLn 4–11$167K
Total revenueLn 12$990K
Assets in detailPt X, end of year
CashLn 1$214K
Cash and savings togetherLn 1–2$214K
Land, buildings, equipmentLn 10c$22K
Total assetsLn 16$236K
LiabilitiesLn 26$7K
Net assetsLn 32$229K
OperationsPt I, VI
EmployeesI 50
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aNo
Whistleblower policyVI 13No
Records policyVI 14No
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY24End FY24
Cash and savingsLn 1–2$156K$214K
Land, buildings, equipmentLn 10c$13K$22K
Total assetsLn 16$219K$236K
LiabilitiesLn 26$14K$7K
Net assetsLn 32$205K$229K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Pay of current officers, directors and key staffLn 5$73K$73K
Other salaries and wagesLn 7$417K$417K
Depreciation, depletion and amortizationLn 22$24K$24K
InsuranceLn 23$15K$12K$3K
Other expenses (24a–d)Ln 24$386K$339K$47K
All other expensesLn 24e$52K$52K
Total functional expensesLn 25$967K$840K$126K$0

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2024 Latest Viewing $990K$967K$24K$229K 990 PDF
FY2023 $870K$893K−$23K$205K 990 PDF
FY2022 $748K$552K$195K$229K 990 PDF
FY2021 $489K$570K−$81K$33K 990 PDF
FY2020 $578K$414K$164K$114K 990 PDF

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Schedules filed Part IV

III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash
See the full FY2024 990 (6 parts)
Part I · Summary $990,214 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $542,130$674,506
I-9 Program service revenuePrior year $231,666$148,492
I-10 Investment income$0
I-11 Other revenuePrior year $96,152$167,216
I-12 Total revenuePrior year $869,948$990,214
I-13 Grants and similar amounts paid$0
I-14 Benefits paid to members$0
I-15 Salaries and benefitsPrior year $359,597$489,877
I-16a Professional fundraising fees$0
I-17 Other expensesPrior year $533,649$476,643
I-18 Total expensesPrior year $893,246$966,520
I-19 Revenue less expensesPrior year −$23,298$23,694
Part VI · Governance 8 of 8 board members independent, 4 to look at
VI-1a Voting members of the governing body8
VI-1b Independent voting members8
VI-12a Written conflict of interest policyNo
VI-13 Written whistleblower policyNo
VI-14 Document retention and destruction policyNo
VI-15a Process for setting top official's payNo
VI-2 Family or business relationship among officers or directorsNo
Part VIII · Statement of revenue $990,214 across 7 lines filed
VIII-1f All other contributions, gifts and grants$674,506
VIII-1g Noncash contributions (included above)$112,473
VIII-1h Total contributions, gifts and grants$674,506
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $148,492$148,492
VIII-8 Net income from fundraising events$0
VIII-11a-d Other revenue, itemized rows (sum of 11a–11d as filed)Related to mission $167,216$167,216
VIII-12 Total revenueRelated to mission $315,708 · Unrelated business $0 · Excluded from tax $0$990,214
Part IX · Statement of functional expenses $966,520 across 6 lines filed
IX-5 Pay of current officers, directors and key staffPrograms $72,756$72,756
IX-7 Other salaries and wagesPrograms $417,121$417,121
IX-22 Depreciation, depletion and amortizationManagement $23,998$23,998
IX-23 InsurancePrograms $11,747 · Management $2,937$14,684
IX-24 Other expenses (24a–d)Programs $338,829 · Management $47,078$385,907
IX-24e All other expensesManagement $52,054$52,054
IX-25 Total functional expensesPrograms $840,453 · Management $126,067 · Fundraising $0$966,520
Part X · Balance sheet $236,296 assets, 8 lines filed
X-1 Cash, non-interest-bearingStart of year $155,659$213,907
X-10c Land, buildings and equipment, netStart of year $12,803$22,389
X-16 Total assetsStart of year $219,113$236,296
X-17 Accounts payable and accrued expensesStart of year $6,379$7,368
X-26 Total liabilitiesStart of year $13,879$7,368
X-27 Net assets without donor restrictionsStart of year $205,234$228,928
X-32 Total net assets or fund balancesStart of year $205,234$228,928
X-33 Total liabilities and net assetsStart of year $219,113$236,296
Part XI · Reconciliation of net assets $228,928 net assets at year end
XI-1 Total revenue$990,214
XI-2 Total expenses$966,520
XI-3 Revenue less expenses$23,694
XI-4 Net assets at start of year$205,234
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$228,928

Form 990 e-file (XML) FY2024 from the IRS · Classification, formation year and address from the IRS Business Master File

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