ParentsTogether is a national non-profit impact media platform that provides resources, connections, and community that help all kids and parents thrive. As we unite parents together, we are creating a force for change on issues affecting kids and families.

501(c)(3) charity; gifts are tax-deductible.
77¢ of each $1 spent went to programs.
$735K paid to officers and key staff.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · Pay: Part VII

Before you give

FY2025 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2025
latest Form 990
Looks good: the latest return is for FY2025, 1 tax year back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
4 of 6
filings with a surplus
Average surplus $781K a year · 23% of revenue · last 6 filings
Fine: a surplus in 4 of the last 6 filings.
Pt I · Ln 19 · 6 filings
Spent on programs
77%
of spending
Looks good: 77% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$735K
to officers and key staff · 20% of spending
Fine: pay to officers and key staff is 20% of spending; 15% to 20%.
Pt VII · Sec A
12 mo
of spending, in cash
Looks good: 12.1 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
10
named funders · $2.2M
Looks good: 10 funders name it on their filings; 3 or more.
Funders’ Sch. I, 990-PF
Liabilities
$545K
10% of total assets
Looks good: liabilities are 10% of assets; 50% or less.
Pt X · Ln 26
Independent board members
5
of 5 voting members
Looks good: 5 of 5 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$6.3M
+191% vs prior year
Spent
$3.7M
To programs
77%
Net assets
$5.0M
By yearFY2020–FY2025
Revenue
$6.3M
FY2025▲ +191%
Tap a bar for its year
Revenue by fiscal year
FY2020$2.6M
FY2021$2.2M
FY2022$3.6M
FY2023$3.1M
FY2024$2.2M
FY2025$6.3M
Expenses
$3.7M
FY2025▲ +110%
Tap a bar for its year
Expenses by fiscal year
FY2020$1.4M
FY2021$2.3M
FY2022$2.1M
FY2023$3.9M
FY2024$1.8M
FY2025$3.7M
Net assets
$5.0M
FY2025▲ +86%
Tap a bar for its year
Net assets by fiscal year
FY2020$1.7M
FY2021$1.6M
FY2022$3.1M
FY2023$2.3M
FY2024$2.7M
FY2025$5.0M

From the FY2025 Form 990 · see the original

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Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Sep 2014.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

77 cents of each dollar spent went to programs.

Program services 77% · $2.9M Management & general 17% · $646K Fundraising 6% · $214K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

11 people listed on the 990; $735K paid to officers and key staff.

Part VII, Section A · reportable compensation
Executive Director
$151,450Pt VII · Sec A
Managing Director
$134,879Pt VII · Sec A
Lead Data Engineer
$121,843Pt VII · Sec A
Chief Operating Officer
$116,452Pt VII · Sec A
Digital Content Director
$108,064Pt VII · Sec A
Director of Civic Engagement
$102,655Pt VII · Sec A
Board Member
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A

Compensation history total reportable pay by year · 8 named individuals · Part VII

NameFY2025FY2024FY2023FY2022FY2021FY2020
Ailen Arreaza$151,450$48,165$144,592$508——
Ellen Carmichael$134,879—————
Justin Ruben——$113,069$40,540$126,989$72,882
Katherine Madhuri-Asencio$121,843—————
Jill Price Marshall$116,452—————
Bethany Robertson- Board———$71,785$111,335$85,013
Robyn Welling$108,064—$108,983———
Adam Ukman$102,655—————

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Unites parents to create change and help kids thrive with resources and community.

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Provided by the organization

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2 programs · $2.9M · in their own filed words · FY2025
01

Supporting Parents with Helpful, Accessible Parenting News and Resources - ParentsTogether shares helpful parenting news, updates, and content in an easily digestible way with families via mobile messaging, email, social media, and our website.

$2.4Mprogram expense
02

Educating Parents about Keeping Their Kids Safe Online While Holding Big Tech Companies Accountable - ParentsTogether educates families about how Big Tech companies and social media platforms wield increasing power over children's lives, and the ways in which their decisions can threaten children's health and wellbeing.

$430Kprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · funders on record
Grants received · FY2024
See all 10 funders →

By the numbers

The FY2025 990, line by line.

1The main four
Money inPt VIII
$6.3M
Ln 12
Gifts and grantsLn 1h$5.7M
Investment incomeLn 3$578K
Fees for servicesLn 2g$22K
Money outPt IX
$3.7M
Ln 25
Programscol B$2.9M
Managementcol C$646K
Fundraisingcol D$214K
Owns and owesPt X
$5.0M
net assets · Ln 32
Cash and savingsLn 1–2$3.8M
Total assetsLn 16$5.5M
LiabilitiesLn 26$545K
PeoplePt VI, VII
11
listed · VII A
PaidVII A6
Voting boardVI 1a5
IndependentVI 1b5
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$5.7M
Fees for servicesLn 2g$22K
Investment incomeLn 3$578K
Other incomeLn 4–11$7K
Gains on assetsLn 7$526K
Total revenueLn 12$6.3M
Assets in detailPt X, end of year
SavingsLn 2$3.8M
Cash and savings togetherLn 1–2$3.8M
InvestmentsLn 11–13$1.2M
Other assetsLn 15$8K
Total assetsLn 16$5.5M
LiabilitiesLn 26$545K
Net assetsLn 32$5.0M
OperationsPt I, VI
EmployeesI 527
VolunteersI 60
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY25End FY25
Cash and savingsLn 1–2$2.9M$3.8M
InvestmentsLn 11–13$1.2M
Total assetsLn 16$2.9M$5.5M
LiabilitiesLn 26$254K$545K
Net assetsLn 32$2.7M$5.0M
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Grants to domestic organizationsLn 1$423K$423K
Pay of current officers, directors and key staffLn 5$173K$135K$31K$7K
Other salaries and wagesLn 7$1.8M$1.4M$324K$70K
Pension plan contributionsLn 8$42K$33K$8K$2K
Other employee benefitsLn 9$240K$188K$43K$9K
Payroll taxesLn 10$164K$128K$30K$6K
Legal feesLn 11b$26K$26K
Accounting feesLn 11c$110K$110K
Professional fundraising feesLn 11e$106K$106K
Other fees for servicesLn 11g$387K$336K$40K$10K
Advertising and promotionLn 12$32K$30K$614$2K
Office expensesLn 13$17K$6K$10K$150
Information technologyLn 14$145K$130K$14K$404
OccupancyLn 16$842$124$718
TravelLn 17$49K$44K$3K$2K
Conferences, conventions and meetingsLn 19$1K$1K
InsuranceLn 23$1K$1K
Other expenses (24a–d)Ln 24$4K$174$4K$198
Total functional expensesLn 25$3.7M$2.9M$646K$214K

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2025 Latest Viewing $6.3M$3.7M$2.6M$5.0M 990 PDF
FY2024 $2.2M$1.8M$406K$2.7M 990 PDF
FY2023 $3.1M$3.9M−$788K$2.3M 990 PDF
FY2022 $3.6M$2.1M$1.5M$3.1M 990 PDF
FY2021 $2.2M$2.3M−$173K$1.6M 990 PDF
FY2020 $2.6M$1.4M$1.1M$1.7M 990 PDF

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Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support J · Pay O · Explanations
See the full FY2025 990 (6 parts)
Part I · Summary $6,336,944 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $2,060,064$5,730,339
I-9 Program service revenuePrior year $0$21,590
I-10 Investment incomePrior year $51,389$578,301
I-11 Other revenuePrior year $68,678$6,714
I-12 Total revenuePrior year $2,180,131$6,336,944
I-13 Grants and similar amounts paidPrior year $0$423,351
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $1,084,134$2,421,766
I-16a Professional fundraising feesPrior year $134,170$105,750
I-17 Other expensesPrior year $555,964$773,833
I-18 Total expensesPrior year $1,774,268$3,724,700
I-19 Revenue less expensesPrior year $405,863$2,612,244
Part VI · Governance 5 of 5 board members independent, no flags
VI-1a Voting members of the governing body5
VI-1b Independent voting members5
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-14 Document retention and destruction policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $6,336,944 across 7 lines filed
VIII-1f All other contributions, gifts and grants$5,730,339
VIII-1h Total contributions, gifts and grants$5,730,339
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $21,590$21,590
VIII-3 Investment incomeExcluded from tax $52,468$52,468
VIII-7 Net gain or loss on sales of assetsExcluded from tax $525,833$525,833
VIII-11a-d Other revenue, itemized rows (sum of 11a–11d as filed)Unrelated business $1,430 · Excluded from tax $5,284$6,714
VIII-12 Total revenueRelated to mission $21,590 · Unrelated business $1,430 · Excluded from tax $583,585$6,336,944
Part IX · Statement of functional expenses $3,724,700 across 18 lines filed
IX-1 Grants to domestic organizationsPrograms $423,351$423,351
IX-5 Pay of current officers, directors and key staffPrograms $134,956 · Management $31,046 · Fundraising $6,685$172,687
IX-7 Other salaries and wagesPrograms $1,408,829 · Management $324,099 · Fundraising $69,782$1,802,710
IX-8 Pension plan contributionsPrograms $32,744 · Management $7,533 · Fundraising $1,622$41,899
IX-9 Other employee benefitsPrograms $187,797 · Management $43,202 · Fundraising $9,302$240,301
IX-10 Payroll taxesPrograms $128,299 · Management $29,515 · Fundraising $6,355$164,169
IX-11b Legal feesManagement $25,887$25,887
IX-11c Accounting feesManagement $110,428$110,428
IX-11e Professional fundraising feesFundraising $105,750$105,750
IX-11g Other fees for servicesPrograms $336,417 · Management $40,344 · Fundraising $10,325$387,086
IX-12 Advertising and promotionPrograms $29,642 · Management $614 · Fundraising $1,785$32,041
IX-13 Office expensesPrograms $6,486 · Management $10,340 · Fundraising $150$16,976
IX-14 Information technologyPrograms $130,273 · Management $14,261 · Fundraising $404$144,938
IX-16 OccupancyPrograms $124 · Management $718$842
IX-17 TravelPrograms $43,972 · Management $2,941 · Fundraising $1,990$48,903
IX-19 Conferences, conventions and meetingsPrograms $1,405$1,405
IX-23 InsuranceManagement $1,370$1,370
IX-24 Other expenses (24a–d)Programs $174 · Management $3,585 · Fundraising $198$3,957
IX-25 Total functional expensesPrograms $2,864,469 · Management $645,883 · Fundraising $214,348$3,724,700
Part X · Balance sheet $5,529,765 assets, 14 lines filed
Asset lines not itemized here account for $40,688; see the IRS return.
X-2 Savings and temporary cash investmentsStart of year $2,883,458$3,761,733
X-3 Pledges and grants receivableStart of year $8,000$520,500
X-4 Accounts receivableStart of year $11,371$1,540
X-9 Prepaid expenses and deferred chargesStart of year $24,792$34,265
X-13 Program-related investments$1,162,994
X-15 Other assetsStart of year $0$8,045
X-16 Total assetsStart of year $2,927,621$5,529,765
X-17 Accounts payable and accrued expensesStart of year $193,981$228,369
X-25 Other liabilitiesStart of year $60,169$316,368
X-26 Total liabilitiesStart of year $254,150$544,737
X-27 Net assets without donor restrictionsStart of year $1,360,920$1,588,425
X-28 Net assets with donor restrictionsStart of year $1,312,551$3,396,603
X-32 Total net assets or fund balancesStart of year $2,673,471$4,985,028
X-33 Total liabilities and net assetsStart of year $2,927,621$5,529,765
Part XI · Reconciliation of net assets $4,985,028 net assets at year end
XI-1 Total revenue$6,336,944
XI-2 Total expenses$3,724,700
XI-3 Revenue less expenses$2,612,244
XI-4 Net assets at start of year$2,673,471
XI-9 Other changes in net assets−$300,687
XI-10 Net assets at end of year$4,985,028

Form 990 e-file (XML) FY2025 from the IRS · Classification, formation year and address from the IRS Business Master File

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