Form 990 for the fiscal year ending December 2023 (IRS tax year 2023).
Creates and provides high-quality math learning resources for teachers and students.
- Founded
- 2013
- Type
- Public charity (501(c)(3)) · Education
- Location
- Oro Valley, AZ
- Filings
- 5 on file (2020–2023)
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Summary of the Filing
Identity & Classification
Governance & Policies
Officers, Directors & Key Employees
William McCallum’s $378K as CEO is at the 77th percentile of top reported officer pay among 3683 $10–100M education nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
Compensation history total reportable pay by year · 8 named individuals · Part VII
| Name | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 |
|---|---|---|---|---|---|
| William McCallum | $378,329 | $363,750 | $356,282 | $321,671 | $341,740 |
| Kristin Umland | $318,459 | $309,435 | $300,018 | $274,665 | $247,952 |
| Kristen Welch | $290,557 | $280,123 | $271,614 | $242,221 | $225,025 |
| Karl Nelson - CIO VP of | — | $284,381 | $242,727 | — | — |
| Gail Hartman - SR VP | $244,957 | $210,408 | — | — | — |
| Dylan Dechant- VP of | $234,459 | — | — | — | — |
| Dionne Aminata - SR Director | — | $220,332 | — | — | — |
| Karl Nelson | — | — | — | $209,716 | $204,272 |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
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Where the work happens
Professional Products and Services
Im continued providing products and services to clients in the education SECTOR.IN 2023, professional development for the following topics were developed and delivered to over 35,000 teachers across 2,746 events: im(r) k-5 math im(r) 6-8 math im(r) 9-12 mathin 2023, unit planning and facilitation guides (continued on SCH o) were…
Classroom Materials
Im continued providing classroom materials and family support to clients in the education sector. During the calendar year 2023, over 2,300,000 students had access to an im certified print or premium digital version of the curriculum, and we estimate that over 160,000 students had access to the free im certified version of the materials…
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Statement of Revenue
Statement of Functional Expenses
Balance Sheet
Financial Metrics
Same NTEE category, revenue band, and state where available. Descriptive — not a grade.
| Metric | This org | Peer median | Percentile |
|---|---|---|---|
| Program ratio | 84% | — | — |
| Overhead ratio | 15% | — | — |
| Fundraising cost ratio | 41% | — | — |
| Revenue growth | -21% | — | — |
| Legal fee ratio | 0.6% | — | — |
| Accounting fee ratio | 0.2% | — | — |
Straight from the Form 990 — descriptive, not an evaluation. A ratio is hidden when its base is zero or too small to be meaningful; the dollars are always shown.
Grants
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Filings & Schedule Manifest
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Sources
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