Upturn Arts: Nonprofit Profile, Financials & Form 990 (EIN 46-2925350)

Dana Reed’s $91K as Executive Director is at the 81st percentile of top reported officer pay among 2168 $100K–1M human services nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 1 named individual · Part VII

Name	FY2025	FY2024	FY2023	FY2022	FY2021	FY2020
Dana Reed	$90,900	$90,500	$86,700	$76,902	$68,280	$50,826

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

Family or business ties among officersPt VI · Ln 2No
Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Teaches New Orleans children to explore art and build confidence.

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2 programs · $303K · in their own filed words · FY2025

01

Summer Camp

Upturn arts summer programs provide arts enrichment that targets youth 4-12, 13-18 for teen leadership programs and serve orleans parish and the greater new orleans area. In 2025 upturn arts hired and trained 15 local artists while reaching 470 youth and providing more than 1000 hours of arts instruction.

$183Kprogram expense

02

Holiday Camp

The upturn arts 2025 onsite holiday schedule offered 86 days of camp including MLK day, mardi gras, spring break, labor day, fall break, thanksgiving break, winter break, plus summer season. During the year, 10% of 427 registrations received financial aid to subsidize camp costs.

$119Kprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · funders on record

Grants received · FY2024

The Oscar J Tolmas Charitable TrustFY2024$29K

The John K & Elizabeth W Knorr Charitable FoundationFY2024$25K

The Greater New Orleans FoundationFY2024$23K

German Protestant Orphan Asylum AssociationFY2024$23K

Goldring Family FoundationFY2024$10K

Tres Doux FoundationFY2024$5K

Luther and Zita Templeman FoundationFY2024$2K

William M and Miriam F Meehan Foundation INCFY2024$2K

Total grants receivedfrom 9 funders$120K

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By the numbers

The FY2025 990, line by line.

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from philanthropy.org

1The main four

Money inPt VIII

$465K

Ln 12

Gifts and grantsLn 1h$230K

Fees for servicesLn 2g$188K

Other incomeLn 4–11$42K

Money outPt IX

$406K

Ln 25

Programscol B$303K

Managementcol C$58K

Fundraisingcol D$45K

Owns and owesPt X

$217K

net assets · Ln 32

Cash and savingsLn 1–2$124K

Total assetsLn 16$223K

LiabilitiesLn 26$6K

PeoplePt VI, VII

13

listed · VII A

PaidVII A1

Voting boardVI 1a12

IndependentVI 1b12

2In more detail

Revenue in detailPt VIII

Gifts and grantsLn 1h$230K

Noncash giftsLn 1g$7K

Fundraising eventsLn 1c$33K

Fees for servicesLn 2g$188K

Investment incomeLn 3$5K

Other incomeLn 4–11$42K

Total revenueLn 12$465K

Assets in detailPt X, end of year

CashLn 1$167

SavingsLn 2$124K

Cash and savings togetherLn 1–2$124K

InvestmentsLn 11–13$83K

Total assetsLn 16$223K

LiabilitiesLn 26$6K

Net assetsLn 32$217K

OperationsPt I, VI

EmployeesI 54

VolunteersI 650

Fiscal year endsHeaderDecember

Conflict-of-interest policyVI 12aYes

Whistleblower policyVI 13Yes

Records policyVI 14Yes

3Year over year

Balance sheet, start vs end of yearPt X · col A, B

Line	Start FY25	End FY25
Cash and savingsLn 1–2	$85K	$124K
InvestmentsLn 11–13	$58K	$83K
Total assetsLn 16	$195K	$223K
LiabilitiesLn 26	$35K	$6K
Net assetsLn 32	$160K	$217K

4Every line

Statement of functional expensesPt IX · every line

Line	Total	Programs	Management	Fundraising
Pay of current officers, directors and key staffLn 5	$91K	$77K	$7K	$7K
Other salaries and wagesLn 7	$89K	$76K	$7K	$7K
Pension plan contributionsLn 8	$4K	$3K	$279	$280
Other employee benefitsLn 9	$13K	$11K	$1K	$1K
Payroll taxesLn 10	$13K	$11K	$954	$955
Legal feesLn 11b	$4K	$396	$4K
Other fees for servicesLn 11g	$125K	$78K	$22K	$26K
Office expensesLn 13	$5K		$2K	$2K
OccupancyLn 16	$23K	$21K	$922	$921
TravelLn 17	$1K	$1K	$106	$106
Conferences, conventions and meetingsLn 19	$404		$404
InsuranceLn 23	$4K	$3K	$272	$272
Other expenses (24a–d)Ln 24	$33K	$20K	$13K
All other expensesLn 24e	$1K	$972	$172
Total functional expensesLn 25	$406K	$303K	$58K	$45K

Filing history

Year	Money in	Money out	In minus out	Net assets	Download
FY2025 Latest Viewing	$465K	$406K	$59K	$217K	990 PDF
FY2024	$483K	$443K	$40K	$160K	990 PDF
FY2023	$543K	$594K	−$51K	$119K	990 PDF
FY2022	$525K	$443K	$82K	$170K	990 PDF
FY2021	$281K	$269K	$12K	$88K	990 PDF
FY2020	$142K	$174K	−$32K	$76K	990 PDF

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Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support O · Explanations

See the full FY2025 990 (6 parts)

Part I · Summary $465,326 revenue, 12 lines filed

I-8 Contributions and grantsPrior year $290,713$230,058

I-9 Program service revenuePrior year $180,176$188,189

I-10 Investment incomePrior year $11,454$4,893

I-11 Other revenuePrior year $976$42,186

I-12 Total revenuePrior year $483,319$465,326

I-13 Grants and similar amounts paidPrior year $0$0

I-14 Benefits paid to membersPrior year $0$0

I-15 Salaries and benefitsPrior year $221,170$209,916

I-16a Professional fundraising feesPrior year $0$0

I-17 Other expensesPrior year $221,947$196,388

I-18 Total expensesPrior year $443,117$406,304

I-19 Revenue less expensesPrior year $40,202$59,022

Part VI · Governance 12 of 12 board members independent, no flags

VI-1a Voting members of the governing body12

VI-1b Independent voting members12

VI-2 Family or business relationship among officers or directorsNo

VI-12a Written conflict of interest policyYes

VI-13 Written whistleblower policyYes

VI-14 Document retention and destruction policyYes

VI-15a Process for setting top official's payYes

Part VIII · Statement of revenue $465,326 across 9 lines filed

VIII-1c Fundraising events$32,700

VIII-1f All other contributions, gifts and grants$197,358

VIII-1g Noncash contributions (included above)$6,683

VIII-1h Total contributions, gifts and grants$230,058

VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $188,189$188,189

VIII-3 Investment incomeExcluded from tax $4,893$4,893

VIII-8 Net income from fundraising eventsExcluded from tax $41,407$41,407

VIII-11a-d Other revenue, itemized rows (sum of 11a–11d as filed)Related to mission $779$779

VIII-12 Total revenueRelated to mission $188,968 · Unrelated business $0 · Excluded from tax $46,300$465,326

Part IX · Statement of functional expenses $406,304 across 14 lines filed

IX-5 Pay of current officers, directors and key staffPrograms $77,265 · Management $6,817 · Fundraising $6,818$90,900

IX-7 Other salaries and wagesPrograms $75,751 · Management $6,684 · Fundraising $6,684$89,119

IX-8 Pension plan contributionsPrograms $3,167 · Management $279 · Fundraising $280$3,726

IX-9 Other employee benefitsPrograms $11,430 · Management $1,008 · Fundraising $1,009$13,447

IX-10 Payroll taxesPrograms $10,815 · Management $954 · Fundraising $955$12,724

IX-11b Legal feesPrograms $396 · Management $3,564$3,960

IX-11g Other fees for servicesPrograms $77,593 · Management $21,694 · Fundraising $25,999$125,286

IX-13 Office expensesManagement $2,294 · Fundraising $2,294$4,588

IX-16 OccupancyPrograms $21,190 · Management $922 · Fundraising $921$23,033

IX-17 TravelPrograms $1,199 · Management $106 · Fundraising $106$1,411

IX-19 Conferences, conventions and meetingsManagement $404$404

IX-23 InsurancePrograms $3,086 · Management $272 · Fundraising $272$3,630

IX-24 Other expenses (24a–d)Programs $19,898 · Management $13,034$32,932

IX-24e All other expensesPrograms $972 · Management $172$1,144

IX-25 Total functional expensesPrograms $302,762 · Management $58,204 · Fundraising $45,338$406,304

Part X · Balance sheet $222,738 assets, 11 lines filed

X-1 Cash, non-interest-bearingStart of year $212$167

X-2 Savings and temporary cash investmentsStart of year $84,593$124,158

X-4 Accounts receivableStart of year $52,455$15,567

X-11 Publicly traded securitiesStart of year $57,815$82,846

X-16 Total assetsStart of year $195,075$222,738

X-17 Accounts payable and accrued expensesStart of year $3,166$5,510

X-26 Total liabilitiesStart of year $35,448$5,510

X-27 Net assets without donor restrictionsStart of year $159,627$180,895

X-28 Net assets with donor restrictions$36,333

X-32 Total net assets or fund balancesStart of year $159,627$217,228

X-33 Total liabilities and net assetsStart of year $195,075$222,738

Part XI · Reconciliation of net assets $217,228 net assets at year end

XI-1 Total revenue$465,326

XI-2 Total expenses$406,304

XI-3 Revenue less expenses$59,022

XI-4 Net assets at start of year$159,627

XI-5 Net unrealized gains (losses) on investments$24,853

XI-8 Prior period adjustments−$26,274

XI-9 Other changes in net assets$0

XI-10 Net assets at end of year$217,228

Form 990 e-file (XML) FY2025 from the IRS · Classification, formation year and address from the IRS Business Master File

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