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Impactstory FY2024 filing

Tax-deductible

Sanford, NC501(c)(3)EducationEIN 46-1599252Revenue $3.5M in FY2024

On file with the IRSourresearch.org500 Westover Drive 8234, 27330-8941 · Sanford, NCTax-exempt since Feb 2014Publicly supported charity — 170(b)(1)(A)(vi)

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It is the mission, duty and purpose of the Corporation to create and distribute educational tools, data and research so that the community can learn about the full online impact of diverse products.

501(c)(3) charity; gifts are tax-deductible.
92¢ of each $1 spent went to programs.
$848K paid to officers and key staff.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · Pay: Part VII

Before you give

FY2024 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2025
latest Form 990
Looks good: the latest return is for FY2025, 1 tax year back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
2 of 5
filings with a surplus
Average deficit $92K a year · 3% of revenue · last 5 filings
Concern: a surplus in 2 of the last 5 filings.
Pt I · Ln 19 · 5 filings
Spent on programs
92%
of spending
Looks good: 92% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$848K
to officers and key staff · 23% of spending
Worth a look: pay to officers and key staff is 23% of spending; over 20%.
Pt VII · Sec A
Cash reserves
3 mo
of spending, in cash
Looks good: 3.4 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
1
named funder · $689K
Fine: 1 funder names it on their filings; under 3.
Funders’ Sch. I, 990-PF
Liabilities
$2.0M
107% of total assets
Concern: liabilities are 107% of assets; over 80%.
Pt X · Ln 26
Independent board members
3
of 3 voting members
Looks good: 3 of 3 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$3.5M
+58% vs prior year
Spent
$3.7M
To programs
92%
Net assets
−$127K
By yearFY2021–FY2025
Revenue
$3.5M
FY2024▲ +58%
Tap a bar for its year
Revenue by fiscal year
FY2021$1.1M
FY2022$3.0M
FY2023$2.2M
FY2024$3.5M
FY2025$4.3M
Expenses
$3.7M
FY2024▲ +32%
Tap a bar for its year
Expenses by fiscal year
FY2021$1.4M
FY2022$2.6M
FY2023$2.8M
FY2024$3.7M
FY2025$4.2M
Net assets
−$127K
FY2024▼ -400%
Tap a bar for its year
Net assets by fiscal year
FY2021$182K
FY2022$622K
FY2023$42K
FY2024−$127K
FY2025$1.2M

From the FY2024 Form 990 (year ending June 2024) · figures checked against the IRS filing · see the original

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You’re viewing the FY2024 filing — not the latest on file. See the latest (FY2025) →

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Feb 2014.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

92 cents of each dollar spent went to programs.

Program services 92% · $3.4M Management & general 8% · $281K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

9 people listed on the 990; $848K paid to officers and key staff.

Part VII, Section A · reportable compensation · most recent filed roster (FY2023); the FY2024 filing did not itemize Part VII
$253,932Pt VII · Sec A
$185,821Pt VII · Sec A
Richard Orr
Employee
$182,539Pt VII · Sec A
$135,543Pt VII · Sec A
Kyle Demes
Employee
$90,571Pt VII · Sec A
Heather Joseph
Board Member
$0Pt VII · Sec A
Ethan White
Board Member
$0Pt VII · Sec A
Jason Priem
Board Member
$0Pt VII · Sec A

Kyle Demes’s $262K as COO is at the 92nd percentile of top reported officer pay among 3395 $1–10M education nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 8 named individuals · Part VII

NameFY2025FY2024FY2023FY2022FY2021
Kyle Demes$262,339$90,571———
Casey Meyer$259,384$253,932$212,000——
Jason Priem$215,555—$197,478$246,817$152,948
Heather Piwowar———$234,481$152,948
Richard Orr—$182,539$191,031$163,963$131,384
Justin Barrett$116,301$185,821———
Brett Lockspeiser$175,000————
Scott Chamberlain———$148,659—

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Creates and shares educational tools and data about diverse products' online impact.

Questions for Impactstory

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Provided by the organization

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1 program · in their own filed words · FY2023
01

It is the mission, duty and purpose of the Corporation to create and distribute educational tools, data and research so that the community can learn about the full online impact of diverse research products.

Pt IX · col B

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · funders on record
Grants received · FY2024
Vanguard Charitable Endowment ProgramFY2024$689K
Total grants receivedfrom 1 funder$689K

By the numbers

The FY2024 990, line by line.

Download 990
from philanthropy.org
1The main four
Money inPt VIII
$3.5M
Ln 12
Gifts and grantsLn 1h$2.3M
Fees for servicesLn 2g$1.2M
Investment incomeLn 3$10K
Money outPt IX
$3.7M
Ln 25
Programscol B$3.4M
Managementcol C$281K
Owns and owesPt X
−$127K
net assets · Ln 32
Cash and savingsLn 1–2$1.1M
Total assetsLn 16$1.9M
LiabilitiesLn 26$2.0M
PeoplePt VI, VII
9
listed · VII A
PaidVII A5
Voting boardVI 1a3
IndependentVI 1b3
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$2.3M
Government grantsLn 1e$2.3M
Fees for servicesLn 2g$1.2M
Investment incomeLn 3$10K
Total revenueLn 12$3.5M
Assets in detailPt X, end of year
CashLn 1$1.1M
Cash and savings togetherLn 1–2$1.1M
Land, buildings, equipmentLn 10c$49K
Total assetsLn 16$1.9M
LiabilitiesLn 26$2.0M
Net assetsLn 32−$127K
OperationsPt I, VI
EmployeesI 53
VolunteersI 60
Fiscal year endsHeaderJune
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13No
Records policyVI 14No
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY24End FY24
Cash and savingsLn 1–2$1.7M$1.1M
Land, buildings, equipmentLn 10c$38K$49K
Total assetsLn 16$2.4M$1.9M
LiabilitiesLn 26$2.3M$2.0M
Net assetsLn 32$42K−$127K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Pay of current officers, directors and key staffLn 5$1.1M$1.1M
Payroll taxesLn 10$190K$190K
Legal feesLn 11b$5K$5K
Other fees for servicesLn 11g$617K$355K$262K
Advertising and promotionLn 12$20K$20K
Office expensesLn 13$96K$96K
OccupancyLn 16$6K$6K
TravelLn 17$43K$43K
InsuranceLn 23$11K$11K
Other expenses (24a–d)Ln 24$1.6M$1.6M$14K
Total functional expensesLn 25$3.7M$3.4M$281K$0

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2025 Latest $4.3M$4.2M$66K$1.2M 990 PDF
FY2024 Viewing $3.5M$3.7M−$181K−$127K 990 PDF
FY2023 $2.2M$2.8M−$580K$42K 990 PDF
FY2022 $3.0M$2.6M$440K$622K 990 PDF
FY2021 $1.1M$1.4M−$206K$182K 990 PDF

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Schedules filed Part IV

III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash
See the full FY2024 990 (6 parts)
Part I · Summary $3,545,495 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $1,116,360$2,330,256
I-9 Program service revenuePrior year $1,132,092$1,205,020
I-10 Investment incomePrior year $589$10,219
I-11 Other revenuePrior year $0$0
I-12 Total revenuePrior year $2,249,041$3,545,495
I-13 Grants and similar amounts paidPrior year $0$0
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $824,413$1,304,407
I-16a Professional fundraising feesPrior year $0$0
I-17 Other expensesPrior year $2,004,641$2,422,368
I-18 Total expensesPrior year $2,829,054$3,726,775
I-19 Revenue less expensesPrior year −$580,013−$181,280
Part VI · Governance 3 of 3 board members independent, 2 to look at
VI-1a Voting members of the governing body3
VI-1b Independent voting members3
VI-13 Written whistleblower policyNo
VI-14 Document retention and destruction policyNo
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $3,545,495 across 5 lines filed
VIII-1e Government grants$2,330,256
VIII-1h Total contributions, gifts and grants$2,330,256
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $1,205,020$1,205,020
VIII-3 Investment incomeExcluded from tax $10,219$10,219
VIII-12 Total revenueRelated to mission $1,205,020 · Unrelated business $0 · Excluded from tax $10,219$3,545,495
Part IX · Statement of functional expenses $3,726,775 across 10 lines filed
IX-5 Pay of current officers, directors and key staffPrograms $1,114,262$1,114,262
IX-10 Payroll taxesPrograms $190,145$190,145
IX-11b Legal feesPrograms $5,468$5,468
IX-11g Other fees for servicesPrograms $355,300 · Management $261,631$616,931
IX-12 Advertising and promotionPrograms $20,298$20,298
IX-13 Office expensesPrograms $95,556$95,556
IX-16 OccupancyManagement $5,652$5,652
IX-17 TravelPrograms $42,745$42,745
IX-23 InsurancePrograms $10,766$10,766
IX-24 Other expenses (24a–d)Programs $1,611,029 · Management $13,923$1,624,952
IX-25 Total functional expensesPrograms $3,445,569 · Management $281,206 · Fundraising $0$3,726,775
Part X · Balance sheet $1,877,329 assets, 10 lines filed
X-1 Cash, non-interest-bearingStart of year $1,710,173$1,061,858
X-4 Accounts receivableStart of year $147,125$249,891
X-9 Prepaid expenses and deferred chargesStart of year $466,194$516,792
X-10c Land, buildings and equipment, netStart of year $38,014$48,788
X-16 Total assetsStart of year $2,361,506$1,877,329
X-17 Accounts payable and accrued expensesStart of year $454,446$490,837
X-19 Deferred revenueStart of year $1,864,886$1,513,221
X-26 Total liabilitiesStart of year $2,319,332$2,004,058
X-32 Total net assets or fund balancesStart of year $42,174−$126,729
X-33 Total liabilities and net assetsStart of year $2,361,506$1,877,329
Part XI · Reconciliation of net assets −$126,729 net assets at year end
XI-1 Total revenue$3,545,495
XI-2 Total expenses$3,726,775
XI-3 Revenue less expenses−$181,280
XI-4 Net assets at start of year$42,174
XI-8 Prior period adjustments$12,377
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year−$126,729

Form 990 e-file (XML) FY2024 from the IRS · Classification, formation year and address from the IRS Business Master File

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