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Visit Brainerd INC

Not tax-deductible

Brainerd, MN501(c)(6)Community Development EIN 41-1820385Revenue $530K in FY2024Latest return filed Nov 17, 2025

On file with the IRSvisitbrainerd.comBrainerd, MNTax-exempt since Aug 2024

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To promote baxter and Brainerd, MN, as a premiere destination for visitors, convention and meeting services. To provide unbiased information about our community to visitors.

501(c)(6) business league; gifts are not tax-deductible as charitable contributions.
Run by 8 volunteers and 5 employees.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · People: Part I, lines 5–6

Before you give

FY2024 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(6)
not on the IRS revocation list
Listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
No
Donations are not tax-deductible
The IRS does not list gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2024
latest Form 990
The latest return is for FY2024, 2 tax years back.
IRS e-file · Filing history
Spent on programs
0%
of spending
0% of spending went to programs.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$90K
to officers and key staff · 18% of spending
Top officer’s pay higher than 65% of similar orgs
Pay to officers and key staff is 18% of spending.
Part VII, Section A
Cash reserves
15.1 mo
of spending, in cash
15.1 months of spending in cash.
Pt X · Ln 1–2 · Pt I · Ln 18
Liabilities
$4K
0.5% of total assets
Liabilities are 0.5% of assets.
Pt X · Ln 26
Independent board members
8
of 8 voting members
8 of 8 voting members are independent.
Pt VI · Ln 1a–1b
In line with peersDifferent from peersFar from peersNo peer rangeNo data yetTap a box for the reason.
Revenue
$530K
Spent
$510K
To programs
0%
Net assets
$670K

From the FY2024 Form 990 · see the original

Visit site Support Claim

Is it real?

Yes. Exemption reinstated (2022-05-15). Per the IRS revocation list. Latest filing on record: FY2024. IRS ruling in Aug 2024.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Who runs it and what they're paid

9 people listed on the 990; $90K paid to officers and key staff (Part VII, Section A).

Part VII, Section A · reportable compensation
Mary Johnson
Executive Di
$89,735Pt VII · Sec A
Matt Means
Vice Preside
$0Pt VII · Sec A
Tom Vasecka
Treasurer
$0Pt VII · Sec A
Julie Degen
Secretary
$0Pt VII · Sec A
Katie Goenner
President
$0Pt VII · Sec A
Rachael Lund
Director
$0Pt VII · Sec A
$0Pt VII · Sec A
Karen Rettke
Director
$0Pt VII · Sec A

Mary Johnson’s $90K as Executive Di is at the 65th percentile of top reported officer pay among 1708 $100K–1M community development nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

See Visit Brainerd INC executive salaries →

Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Promotes Baxter and Brainerd, MN as a premier visitor and convention destination, providing unbiased community information.

Questions for Visit Brainerd INC

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Your first name shows with your question. Visit Brainerd INC answers here, for everyone.

2 programs · in their own filed words · FY2024
01

Visit brainerd exists to attract the maximum number of visitor dollars into the economy. Our job is to create and capitalize on opportunities to support, promote, and expand tourism within our cities.

Pt IX · Ln 25 · col B
02

The organization runs an information center selling items promoting brainerd, baxter, and minnesota and provides information to travelers related to attractions and events in brainerd, baxter, and crow wing county.

Pt IX · Ln 25 · col B

By the numbers

The FY2024 990, line by line.

Download 990
from philanthropy.org
1The main four
Money inPt VIII
$530K
Ln 12
Fees for servicesLn 2g$530K
Gifts and grantsLn 1h$10K
Investment incomeLn 3$4K
Money outPt IX
$510K
Ln 25
Owns and owesPt X
$670K
net assets · Ln 32
Cash and savingsLn 1–2$643K
Total assetsLn 16$673K
LiabilitiesLn 26$4K
PeoplePt VI, VII
9
listed · VII A
PaidVII A1
Voting boardVI 1a8
IndependentVI 1b8
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$10K
Government grantsLn 1e$10K
Fees for servicesLn 2g$530K
Investment incomeLn 3$4K
Total revenueLn 12$530K
Assets in detailPt X, end of year
CashLn 1$306K
SavingsLn 2$337K
Cash and savings togetherLn 1–2$643K
Inventories for sale or useLn 8$23K
Land, buildings, equipmentLn 10c$6K
Other assetsLn 15$1K
Total assetsLn 16$673K
LiabilitiesLn 26$4K
Net assetsLn 32$670K
OperationsPt I, VI
EmployeesI 55
VolunteersI 68
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aNo
Whistleblower policyVI 13No
Records policyVI 14No
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY24End FY24
Cash and savingsLn 1–2$623K$643K
Land, buildings, equipmentLn 10c$8K$6K
Total assetsLn 16$654K$673K
LiabilitiesLn 26$5K$4K
Net assetsLn 32$650K$670K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Pay of officers and key staff (Part IX, line 5)Ln 5$90K
Other salaries and wagesLn 7$47K
Other employee benefitsLn 9$3K
Payroll taxesLn 10$11K
Accounting feesLn 11c$11K
Other fees for servicesLn 11g$11K
Advertising and promotionLn 12$270K
Office expensesLn 13$7K
Information technologyLn 14$26K
OccupancyLn 16$25K
TravelLn 17$3K
Depreciation, depletion and amortizationLn 22$2K
InsuranceLn 23$1K
Other expenses (24a–d)Ln 24$4K
Total functional expensesLn 25$510K$0$0$0

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2024 Latest ViewingFiled with the IRS Nov 17, 2025 $530K$510K$20K$670K 990 PDF

Schedules filed Part IV

A · Public support I · Grants O · Explanations
See the full FY2024 990
Part I · Summary $529,666 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $10,000$10,000
I-9 Program service revenuePrior year $521,036$530,062
I-10 Investment incomePrior year $1,587$3,645
I-11 Other revenuePrior year $7,421−$14,041
I-12 Total revenuePrior year $540,044$529,666
I-13 Grants and similar amounts paid$0
I-14 Benefits paid to members$0
I-15 Salaries and benefitsPrior year $157,272$151,103
I-16a Professional fundraising fees$0
I-17 Other expensesPrior year $320,702$358,971
I-18 Total expensesPrior year $477,974$510,074
I-19 Revenue less expensesPrior year $62,070$19,592
Part VI · Governance 8 of 8 board members independent, 3 to look at
VI-1a Voting members of the governing body8
VI-1b Independent voting members8
VI-12a Written conflict of interest policyNo
VI-13 Written whistleblower policyNo
VI-14 Document retention and destruction policyNo
VI-2 Family or business relationship among officers or directorsNo
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $529,666 across 5 lines filed
Lines not itemized here account for −$14,041 of total revenue; see the IRS return.
VIII-1e Government grants$10,000
VIII-1h Total contributions, gifts and grants$10,000
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $530,062$530,062
VIII-3 Investment incomeExcluded from tax $3,645$3,645
VIII-12 Total revenueRelated to mission $516,021 · Excluded from tax $3,645$529,666
Part IX · Statement of functional expenses $510,074 across 14 lines filed
IX-5 Pay of officers and key staff (Part IX, line 5)$89,735
IX-7 Other salaries and wages$47,079
IX-9 Other employee benefits$3,029
IX-10 Payroll taxes$11,260
IX-11c Accounting fees$11,321
IX-11g Other fees for services$11,119
IX-12 Advertising and promotion$270,146
IX-13 Office expenses$6,620
IX-14 Information technology$25,785
IX-16 Occupancy$24,503
IX-17 Travel$2,951
IX-22 Depreciation, depletion and amortization$2,010
IX-23 Insurance$1,008
IX-24 Other expenses (24a–d)$3,508
IX-25 Total functional expensesPrograms $0 · Management $0 · Fundraising $0$510,074
Part X · Balance sheet $673,096 assets, 11 lines filed
X-1 Cash, non-interest-bearingStart of year $288,783$306,349
X-2 Savings and temporary cash investmentsStart of year $333,779$336,832
X-8 Inventories for sale or useStart of year $22,523$22,523
X-10c Land, buildings and equipment, netStart of year $8,017$6,007
X-15 Other assetsStart of year $1,385$1,385
X-16 Total assetsStart of year $654,487$673,096
X-17 Accounts payable and accrued expensesStart of year $4,545$3,562
X-26 Total liabilitiesStart of year $4,545$3,562
X-27 Net assets without donor restrictionsStart of year $649,942$669,534
X-32 Total net assets or fund balancesStart of year $649,942$669,534
X-33 Total liabilities and net assetsStart of year $654,487$673,096
Part XI · Reconciliation of net assets $669,534 net assets at year end
XI-1 Total revenue$529,666
XI-2 Total expenses$510,074
XI-3 Revenue less expenses$19,592
XI-4 Net assets at start of year$649,942
XI-10 Net assets at end of year$669,534

Form 990 e-file (XML) FY2024 from the IRS · Classification, formation year and address from the IRS Business Master File

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