Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in May 1984.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Who runs it and what they're paid
41 people listed on the 990; $2.0M paid to officers and key staff.
Compensation history total reportable pay by year · 8 named individuals · Part VII
| Name | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 |
|---|---|---|---|---|---|
| Joseph N Mariano | $678,057 | $661,315 | $708,610 | $677,607 | $706,983 |
| Adolfo Franco | $339,834 | $356,959 | $374,327 | $324,441 | $325,923 |
| Brian Bennett | $212,430 | $233,731 | $252,382 | $217,011 | $184,928 |
| Melissa K Brunton | $216,050 | $216,050 | $232,959 | $228,876 | $221,875 |
| Jennifer Dunleavey | $191,654 | $197,348 | $207,348 | $200,721 | $192,221 |
| John W Webb | — | — | $177,633 | $166,861 | — |
| John Webb | $172,608 | $172,608 | — | — | $160,861 |
| Nancy M Burke | $145,832 | $153,184 | $158,184 | $163,278 | $155,279 |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
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Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2Yes
- Top official's pay set by an independent reviewPt VI · Ln 15aYes
Programs and updates
Advocates for direct selling companies and promotes ethical business practices.
Questions for Direct Selling Association
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Government Affairs
Evaluate tactics to cause the public to perceive direct selling as a valid channel for distributing products and services and as an attractive earnings opportunity. Maintain a proactive legislative and regulatory profile and take steps to create and preserve an environment conducive to free enterprise.
Education
Provide educational programming designed to enhance knowledge of the direct selling industry. DSA's meetings, conferences and seminars cover a wide range of issues relevant to direct selling companies.
Communications
Identify issues of importance to the industry, assess resources available to the industry and periodically review and reprioritize issues.
By the numbers
The FY2024 990, line by line.
Download 990
| Line | Start FY24 | End FY24 |
|---|---|---|
| Cash and savingsLn 1–2 | $207K | $124K |
| InvestmentsLn 11–13 | $3.6M | $2.5M |
| Land, buildings, equipmentLn 10c | $24K | $7K |
| Total assetsLn 16 | $6.5M | $5.2M |
| LiabilitiesLn 26 | $3.1M | $4.0M |
| Net assetsLn 32 | $3.4M | $1.2M |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Pay of current officers, directors and key staffLn 5 | $1.9M | |||
| Other salaries and wagesLn 7 | $2.0M | |||
| Pension plan contributionsLn 8 | $216K | |||
| Other employee benefitsLn 9 | $166K | |||
| Payroll taxesLn 10 | $126K | |||
| Legal feesLn 11b | $1.1M | |||
| Accounting feesLn 11c | $114K | |||
| Lobbying feesLn 11d | $61K | |||
| Investment management feesLn 11f | $14K | |||
| Other fees for servicesLn 11g | $514K | |||
| Office expensesLn 13 | $123K | |||
| Information technologyLn 14 | $100K | |||
| OccupancyLn 16 | $424K | |||
| TravelLn 17 | $175K | |||
| Conferences, conventions and meetingsLn 19 | $660K | |||
| Depreciation, depletion and amortizationLn 22 | $19K | |||
| InsuranceLn 23 | $41K | |||
| Other expenses (24a–d)Ln 24 | $24K | |||
| Total functional expensesLn 25 | $7.8M |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2024 Latest Viewing | $5.3M | $7.8M | −$2.4M | $1.2M | 990 PDF |
| FY2023 | $6.0M | $6.5M | −$488K | $3.4M | 990 PDF |
| FY2022 | $6.7M | $6.3M | $448K | $3.4M | 990 PDF |
| FY2021 | $6.5M | $6.1M | $425K | $3.6M | 990 PDF |
| FY2020 | $5.6M | $7.1M | −$1.5M | $3.2M | 990 PDF |
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Schedules filed Part IV
See the full FY2024 990 (6 parts)
Part I · Summary $5,343,295 revenue, 12 lines filed
Part VI · Governance 34 of 34 board members independent, 1 to look at
Part VIII · Statement of revenue $5,343,295 across 5 lines filed
Part IX · Statement of functional expenses $7,767,057 across 18 lines filed
Part X · Balance sheet $5,180,888 assets, 14 lines filed
Part XI · Reconciliation of net assets $1,220,584 net assets at year end
Form 990 e-file (XML) FY2024 from the IRS · Classification, formation year and address from the IRS Business Master File
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