Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in Oct 1996.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Where the money goes
81 cents of each dollar spent went to programs.
Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.
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Who runs it and what they're paid
7 people listed on the 990; $57K paid to officers and key staff.
Virginia Hughes’s $75K as Co-Executive Director is at the 10th percentile of top reported officer pay among 1851 $1–10M environment nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
Compensation history total reportable pay by year · 3 named individuals · Part VII
| Name | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 |
|---|---|---|---|---|---|
| Marcia Caton Campbell | — | $103,849 | $100,825 | $97,885 | $57,127 |
| Virginia Hughes | $74,694 | — | — | — | — |
| Hedi Rudd | $71,878 | — | — | — | — |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
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Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2No
- Top official's pay set by an independent reviewPt VI · Ln 15aYes
Programs and updates
Connects people through food, land stewardship, and educational programs.
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In 2020, rooted wi, inc. Continued its administrative services role for resilience research center, inc. (RRC), the 501(c)(3) nonprofit organization that constructed the badger rock center in madison, wisconsin, in 2012.
Farm to school-formed around the farm to early care and education (ece) program. Farm to ece is a natural extension of farm to school that offers increased access to healthy, local foods, gardening opportunities, and food-based activities to enhance the educational experience in all types of ece settings (E.G.
Farm-program includes beginning farmer training, community supported agriculture, farm stand, and selling wholesale field crops, cut herbs, and sprouts to a small number of local grocery stores.
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Funders
Who pays for it.
From grant filings on record. Receipts are incomplete: individual donors are never listed.
Grants
By the numbers
The FY2020 990, line by line.
Download 990
| Line | Start FY20 | End FY20 |
|---|---|---|
| Cash and savingsLn 1–2 | $117K | $3.8M |
| Land, buildings, equipmentLn 10c | $91K | $201K |
| Total assetsLn 16 | $5.6M | $4.3M |
| LiabilitiesLn 26 | $2.7M | $241K |
| Net assetsLn 32 | $2.9M | $4.1M |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Grants to domestic organizationsLn 1 | $189K | $189K | ||
| Pay of current officers, directors and key staffLn 5 | $58K | $49K | $6K | $3K |
| Other salaries and wagesLn 7 | $606K | $509K | $63K | $34K |
| Pension plan contributionsLn 8 | $2K | $1K | $168 | $91 |
| Other employee benefitsLn 9 | $43K | $36K | $4K | $2K |
| Payroll taxesLn 10 | $67K | $57K | $7K | $4K |
| Legal feesLn 11b | $7K | $7K | ||
| Accounting feesLn 11c | $21K | $21K | ||
| Other fees for servicesLn 11g | $90K | $43K | $32K | $14K |
| Office expensesLn 13 | $165K | $141K | $19K | $5K |
| OccupancyLn 16 | $46K | $37K | $8K | $857 |
| TravelLn 17 | $2K | $2K | $12 | |
| Conferences, conventions and meetingsLn 19 | $11K | $4K | $6K | $404 |
| InterestLn 20 | $98K | $62K | $36K | |
| Depreciation, depletion and amortizationLn 22 | $27K | $27K | ||
| InsuranceLn 23 | $18K | $16K | $2K | $692 |
| All other expensesLn 24e | $4K | $3K | $1K | |
| Total functional expensesLn 25 | $1.5M | $1.2M | $214K | $64K |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2024 Latest | $1.0M | $1.4M | −$388K | $2.6M | 990 PDF |
| FY2023 | $1.3M | $1.6M | −$319K | $2.9M | 990 PDF |
| FY2022 | $1.3M | $1.6M | −$329K | $3.2M | 990 PDF |
| FY2021 | $971K | $1.5M | −$517K | $3.6M | 990 PDF |
| FY2020 Viewing | $2.7M | $1.5M | $1.2M | $4.1M | 990 PDF |
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Schedules filed Part IV
See the full FY2020 990 (4 parts)
Part VIII · Statement of revenue $2,689,987 across 9 lines filed
Part IX · Statement of functional expenses $1,455,213 across 17 lines filed
Part X · Balance sheet $4,313,523 assets, 16 lines filed
Part XI · Reconciliation of net assets $4,072,685 net assets at year end
Form 990 e-file (XML) FY2020 from the IRS · Classification, formation year and address from the IRS Business Master File
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