Appleton Downtown INC

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To make Downtown Appleton a vibrant and accessible destination for business, learning, living, and leisure.

Form 990 Part I, line 1, FY2024. The organization’s own words, as filed with the IRS. Find it at the IRS (EIN 39-1727622) · Dispute this line
501(c)(6) business league; gifts are not tax-deductible as charitable contributions.
Run by 74 volunteers and 12 employees.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · People: Part I, lines 5–6

Before you give

FY2024 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(6)
not on the IRS revocation list
Listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
No
Donations are not tax-deductible
The IRS does not list gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2024
latest Form 990
The latest return is for FY2024, 2 tax years back.
IRS e-file · Filing history
Surplus or deficit
3 of 5
filings with a surplus
Average surplus $57K a year · 6% of revenue · last 5 filings
A surplus in 3 of the last 5 filings.
Pt I · Ln 19 · 5 filings
Pay to officers and key staff
$97K
to officers and key staff · 9% of spending
Pay to officers and key staff is 9% of spending.
Part VII, Section A
5.9 mo
of spending, in cash
5.9 months of spending in cash.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
1
named funder · $45K
1 funder names it on their filings.
Funders’ Sch. I, 990-PF
Liabilities
$326K
42% of total assets
Liabilities are 42% of assets.
Pt X · Ln 26
Independent board members
15
of 15 voting members
15 of 15 voting members are independent.
Pt VI · Ln 1a–1b
Revenue
$1.0M
+5% vs prior year
Spent
$1.0M
Net assets
$446K
By yearFY2020–FY2024
Revenue
$1.0M
FY2024▲ +5%
Tap a bar for its year
Revenue by fiscal year
FY2020$560K
FY2021$932K
FY2022$932K
FY2023$991K
FY2024$1.0M
Expenses
$1.0M
FY2024▲ +12%
Tap a bar for its year
Expenses by fiscal year
FY2020$599K
FY2021$724K
FY2022$871K
FY2023$934K
FY2024$1.0M
Net assets
$446K
FY2024▼ -4%
Tap a bar for its year
Net assets by fiscal year
FY2020$81K
FY2021$289K
FY2022$423K
FY2023$465K
FY2024$446K

From the FY2024 Form 990 · figures checked against the IRS filing · see the original

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in Mar 1993.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

What each dollar paid for.

Fundraising 2% · $20K

Form 990 Part IX, line 25. Every line is in By the numbers.

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Who runs it and what they're paid

16 people listed on the 990; $97K paid to officers and key staff (Part VII, Section A).

Part VII, Section A · reportable compensation
Executive Director
$97,081Pt VII · Sec A
President
$0Pt VII · Sec A
$0Pt VII · Sec A
Treasurer
$0Pt VII · Sec A
Secretary
$0Pt VII · Sec A
Vice President
$0Pt VII · Sec A
Past President
$0Pt VII · Sec A
Director
$0Pt VII · Sec A

Compensation history total reportable pay by year · 2 named individuals · Part VII

NameFY2024FY2023FY2022FY2021FY2020
Jennifer Stephany$97,081$92,728$91,036——
Stephany Jennifer———$83,071$72,595

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

See Appleton Downtown INC executive salaries →

Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Revitalizes downtown Appleton into a lively place for business, learning, living, and fun.

Questions for Appleton Downtown INC

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3 programs · in their own filed words · FY2024
01

Our efforts in district marketing are focused on showcasing the downtown as a destination for business, arts and leisure. Advertising ranges from image marketing to event marketing that draws thousands of visitors to our downtown.

Form 990 Part III, line 4, FY2024. The organization’s own words, as filed with the IRS. Find it at the IRS (EIN 39-1727622) · Dispute this line
Pt IX · Ln 25 · col B
02

Downtown vitality through promoting and managing downtown events and promoting a clean, safe and friendly environment is another area that dominates our task list. Events provide quality of life experiences, generate foot traffic for the businesses and provide additional opportunity to showcase the distirct.

Form 990 Part III, line 4, FY2024. The organization’s own words, as filed with the IRS. Find it at the IRS (EIN 39-1727622) · Dispute this line
Pt IX · Ln 25 · col B
03

We support programs for the recruitment, improvement and retention of 206 property members in downtown appleton. Bid building improvement funds are designed to improve physical appearance. In 2024 the bid distributed $49,079 for building and signage improvement grants and $10,650 in new business support grants from the business…

Form 990 Part III, line 4, FY2024. The organization’s own words, as filed with the IRS. Find it at the IRS (EIN 39-1727622) · Dispute this line
Pt IX · Ln 25 · col B

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · funders on record
Grants received · FY2024
Total grants receivedfrom 1 funder$45K

By the numbers

The FY2024 990, line by line.

1The main four
Money inPt VIII
$1.0M
Ln 12
Gifts and grantsLn 1h$569K
Fees for servicesLn 2g$437K
Investment incomeLn 3$18K
Money outPt IX
$1.0M
Ln 25
Fundraisingcol D$20K
Owns and owesPt X
$446K
net assets · Ln 32
Cash and savingsLn 1–2$511K
Total assetsLn 16$772K
LiabilitiesLn 26$326K
PeoplePt VI, VII
16
listed · VII A
PaidVII A1
Voting boardVI 1a15
IndependentVI 1b15
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$569K
Government grantsLn 1e$305K
Fundraising eventsLn 1c$20K
Fees for servicesLn 2g$437K
Investment incomeLn 3$18K
Other incomeLn 4–11$16K
Total revenueLn 12$1.0M
Assets in detailPt X, end of year
CashLn 1$79K
SavingsLn 2$432K
Cash and savings togetherLn 1–2$511K
Pledges and grants receivableLn 3$164K
Accounts receivableLn 4$20K
Land, buildings, equipmentLn 10c$7K
Other assetsLn 15$70K
Total assetsLn 16$772K
LiabilitiesLn 26$326K
Net assetsLn 32$446K
OperationsPt I, VI
EmployeesI 512
VolunteersI 674
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY24End FY24
Cash and savingsLn 1–2$583K$511K
Land, buildings, equipmentLn 10c$8K$7K
Total assetsLn 16$842K$772K
LiabilitiesLn 26$377K$326K
Net assetsLn 32$465K$446K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Benefits paid to or for membersLn 4$70K
Pay of officers and key staff (Part IX, line 5)Ln 5$94K
Other salaries and wagesLn 7$217K
Pension plan contributionsLn 8$5K
Payroll taxesLn 10$27K
Accounting feesLn 11c$25K
Other fees for servicesLn 11g$43K
Advertising and promotionLn 12$131K
Office expensesLn 13$35K
OccupancyLn 16$62K
Conferences, conventions and meetingsLn 19$2K
InterestLn 20$4K
Depreciation, depletion and amortizationLn 22$3K
InsuranceLn 23$9K
Other expenses (24a–d)Ln 24$314K
Total functional expensesLn 25$1.0M

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2024 Latest ViewingFiled with the IRS Sep 12, 2025 $1.0M$1.0M−$3K$446K 990 PDF
FY2023Filed with the IRS Nov 12, 2024 $991K$934K$57K$465K 990 PDF
FY2022Filed with the IRS Oct 25, 2023 $932K$871K$61K$423K 990 PDF
FY2021Filed with the IRS Nov 11, 2022 $932K$724K$208K$289K 990 PDF
FY2020Filed with the IRS Sep 7, 2021 $560K$599K−$39K$81K 990 PDF

Schedules filed Part IV

A · Public support I · Grants O · Explanations
See the full FY2024 990
Part I · Summary $1,040,608 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $558,928$569,251
I-9 Program service revenuePrior year $407,049$437,409
I-10 Investment incomePrior year $6,708$18,088
I-11 Other revenuePrior year $18,431$15,860
I-12 Total revenuePrior year $991,116$1,040,608
I-13 Grants and similar amounts paidPrior year $0$0
I-14 Benefits paid to membersPrior year $57,747$69,986
I-15 Salaries and benefitsPrior year $320,959$343,817
I-16a Professional fundraising feesPrior year $0$0
I-17 Other expensesPrior year $555,071$629,443
I-18 Total expensesPrior year $933,777$1,043,246
I-19 Revenue less expensesPrior year $57,339−$2,638
Part VI · Governance 15 of 15 board members independent, no flags
VI-1a Voting members of the governing body15
VI-1b Independent voting members15
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-14 Document retention and destruction policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $1,040,608 across 9 lines filed
Lines not itemized here account for $83,024 of total revenue; see the IRS return.
VIII-1c Fundraising events$20,225
VIII-1e Government grants$305,230
VIII-1f All other contributions, gifts and grants$243,796
VIII-1h Total contributions, gifts and grants$569,251
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $354,385$354,385
VIII-3 Investment incomeExcluded from tax $18,088$18,088
VIII-8 Net income from fundraising eventsExcluded from tax −$819−$819
VIII-11a-d Other revenue, itemized rows (sum of 11a–11d as filed)Related to mission $16,679$16,679
VIII-12 Total revenueRelated to mission $454,088 · Unrelated business $0 · Excluded from tax $17,269$1,040,608
Part IX · Statement of functional expenses $1,043,246 across 15 lines filed
IX-4 Benefits paid to or for members$69,986
IX-5 Pay of officers and key staff (Part IX, line 5)$94,248
IX-7 Other salaries and wages$217,466
IX-8 Pension plan contributions$4,752
IX-10 Payroll taxes$27,351
IX-11c Accounting fees$25,203
IX-11g Other fees for services$42,997
IX-12 Advertising and promotion$130,931
IX-13 Office expenses$35,341
IX-16 Occupancy$62,383
IX-19 Conferences, conventions and meetings$2,061
IX-20 Interest$4,249
IX-22 Depreciation, depletion and amortization$2,920
IX-23 Insurance$8,931
IX-24 Other expenses (24a–d)$314,427
IX-25 Total functional expenses$1,043,246
Part X · Balance sheet $772,436 assets, 17 lines filed
X-1 Cash, non-interest-bearingStart of year $198,890$79,122
X-2 Savings and temporary cash investmentsStart of year $384,134$432,222
X-3 Pledges and grants receivableStart of year $126,575$164,144
X-4 Accounts receivableStart of year $17,100$20,025
X-9 Prepaid expenses and deferred chargesStart of year $9,418$0
X-10c Land, buildings and equipment, netStart of year $7,596$7,196
X-15 Other assetsStart of year $98,459$69,727
X-16 Total assetsStart of year $842,172$772,436
X-17 Accounts payable and accrued expensesStart of year $31,509$24,015
X-19 Deferred revenueStart of year $675$0
X-24 Unsecured notes and loans payableStart of year $150,000$150,000
X-25 Other liabilitiesStart of year $195,147$152,009
X-26 Total liabilitiesStart of year $377,331$326,024
X-27 Net assets without donor restrictionsStart of year $407,533$404,895
X-28 Net assets with donor restrictionsStart of year $57,308$41,517
X-32 Total net assets or fund balancesStart of year $464,841$446,412
X-33 Total liabilities and net assetsStart of year $842,172$772,436
Part XI · Reconciliation of net assets $446,412 net assets at year end
XI-1 Total revenue$1,040,608
XI-2 Total expenses$1,043,246
XI-3 Revenue less expenses−$2,638
XI-4 Net assets at start of year$464,841
XI-6 Donated services and use of facilities−$15,791
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$446,412

Form 990 e-file (XML) FY2024 from the IRS · Classification, formation year and address from the IRS Business Master File

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