The Parenting Place INC

Tax-deductible

La Crosse, WI501(c)(3)Crime & LegalEIN 39-1676842Revenue $3.1M in FY2024

On file with the IRStheparentingplace.net1500 Green Bay Street, 54601-6455 · La Crosse, WITax-exempt since Nov 1994Publicly supported — 509(a)(2)

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The Parenting Place is a Place for all who care for young children. Our resources prepare, strengthen, and support parents and caregivers by creating greater understanding of the impact they have on the lives of children in their care. Through such increased understanding, children will have a positive, supportive, and loving start in life.

501(c)(3) charity; gifts are tax-deductible.
80¢ of each $1 spent went to programs.
Run by 36 volunteers and 61 employees.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · People: Part I, lines 5–6

Before you give

FY2024 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2024
latest Form 990
Looks good: the latest return is for FY2024, 2 tax years back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
3 of 5
filings with a surplus
Average surplus $69K a year · 3% of revenue · last 5 filings
Worth a look: a surplus in 3 of the last 5 filings.
Pt I · Ln 19 · 5 filings
Spent on programs
80%
of spending
Looks good: 80% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$184K
to officers and key staff · 6% of spending
Top officer’s pay lower than 71% of similar orgs
Looks good: pay to officers and key staff is 6% of spending; 15% or less.
Pt VII · Sec A
Cash reserves
4 mo
of spending, in cash
Looks good: 4.3 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
3
named funders · $66K
Looks good: 3 funders name it on their filings; 3 or more.
Funders’ Sch. I, 990-PF
Liabilities
$566K
31% of total assets
Looks good: liabilities are 31% of assets; 50% or less.
Pt X · Ln 26
Independent board members
13
of 13 voting members
Looks good: 13 of 13 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$3.1M
+7% vs prior year
Spent
$3.1M
To programs
80%
Net assets
$1.2M
By yearFY2020–FY2024
Revenue
$3.1M
FY2024▲ +7%
Tap a bar for its year
Revenue by fiscal year
FY2020$2.4M
FY2021$2.3M
FY2022$2.6M
FY2023$2.9M
FY2024$3.1M
Expenses
$3.1M
FY2024▲ +11%
Tap a bar for its year
Expenses by fiscal year
FY2020$2.3M
FY2021$2.3M
FY2022$2.3M
FY2023$2.8M
FY2024$3.1M
Net assets
$1.2M
FY2024▼ -0.6%
Tap a bar for its year
Net assets by fiscal year
FY2020$1.0M
FY2021$943K
FY2022$1.2M
FY2023$1.3M
FY2024$1.2M

From the FY2024 Form 990 · figures checked against the IRS filing · see the original

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Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in Nov 1994.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

80 cents of each dollar spent went to programs.

Program services 80% · $2.5M Management & general 19% · $605K Fundraising 1% · $37K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

16 people listed on the 990; $184K paid to officers and key staff.

Part VII, Section A · reportable compensation
Executive Director
$104,915Pt VII · Sec A
Operations Director
$79,505Pt VII · Sec A
$0Pt VII · Sec A
Treasurer
$0Pt VII · Sec A
Past President
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A

Jodi Widuch’s $105K as Executive Director is at the 29th percentile of top reported officer pay among 1147 $1–10M crime & legal nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 3 named individuals · Part VII

NameFY2024FY2023FY2022FY2021FY2020
Jodi Widuch$104,915$93,497$95,609$90,193$89,668
Audra Wieser$79,505————
Marilyn Huckenpoehler—$52,692$45,657$44,976$42,396

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

See The Parenting Place INC executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Strengthens and supports parents and caregivers to positively impact young children's lives.

Provided by the organization

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3 programs · $2.1M · in their own filed words · FY2024
01

Birth to 3 early intervention services are provided in la crosse, eau claire, and vernon counties and supports families to enhance their child's development and connect to their communities.

$1.2Mprogram expense
02

Our child care services program supports child care businesses in developing high quality child care for area families. We provide them with technical assistance to help create sound child care businesses.

$533Kprogram expense
03

The family exchange and visitation program helps families affected by domestic violence, sexual assault, stalking, dating violence and related child abuse to have safe, supported time between parents and children.

$359Kprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · received and paid
Grants received · FY2025
Total grants receivedfrom 3 funders$66K
See all 3 funders →
Grants paid · 6 grants · $23K · 2024–2024
Unitemized GrantFY2024$8,248
Heaven's Steps Child Care LLCFY2024$5,447
Unitemized GrantFY2024$2,000
Unitemized GrantFY2024$527
Unitemized GrantFY2024$296

By the numbers

The FY2024 990, line by line.

1The main four
Money inPt VIII
$3.1M
Ln 12
Fees for servicesLn 2g$2.9M
Gifts and grantsLn 1h$252K
Other incomeLn 4–11$16K
Money outPt IX
$3.1M
Ln 25
Programscol B$2.5M
Managementcol C$605K
Fundraisingcol D$37K
Owns and owesPt X
$1.2M
net assets · Ln 32
Cash and savingsLn 1–2$1.1M
Total assetsLn 16$1.8M
LiabilitiesLn 26$566K
PeoplePt VI, VII
16
listed · VII A
PaidVII A2
Voting boardVI 1a13
IndependentVI 1b13
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$252K
Fundraising eventsLn 1c$5K
Fees for servicesLn 2g$2.9M
Investment incomeLn 3$3K
Other incomeLn 4–11$16K
Gains on assetsLn 7$0
Total revenueLn 12$3.1M
Assets in detailPt X, end of year
CashLn 1$733
SavingsLn 2$1.1M
Cash and savings togetherLn 1–2$1.1M
InvestmentsLn 11–13$40K
Land, buildings, equipmentLn 10c$116K
Other assetsLn 15$64K
Total assetsLn 16$1.8M
LiabilitiesLn 26$566K
Net assetsLn 32$1.2M
OperationsPt I, VI
EmployeesI 561
VolunteersI 636
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY24End FY24
Cash and savingsLn 1–2$1.3M$1.1M
InvestmentsLn 11–13$19K$40K
Land, buildings, equipmentLn 10c$127K$116K
Total assetsLn 16$2.0M$1.8M
LiabilitiesLn 26$744K$566K
Net assetsLn 32$1.3M$1.2M
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Grants to domestic organizationsLn 1$36K$36K
Grants to domestic individualsLn 2$11K$11K
Pay of current officers, directors and key staffLn 5$184K$100K$79K$6K
Other salaries and wagesLn 7$1.8M$1.7M$118K$3K
Pension plan contributionsLn 8$35K$31K$3K$775
Other employee benefitsLn 9$164K$139K$25K$809
Payroll taxesLn 10$152K$124K$14K$14K
Accounting feesLn 11c$128K$128K
Other fees for servicesLn 11g$67K$35K$33K
Advertising and promotionLn 12$12K$1K$10K$25
Office expensesLn 13$157K$69K$76K$12K
OccupancyLn 16$90K$18K$72K
TravelLn 17$127K$122K$5K$622
InterestLn 20$913$913
Depreciation, depletion and amortizationLn 22$11K$11K
InsuranceLn 23$14K$14K
Other expenses (24a–d)Ln 24$114K$97K$16K$758
Total functional expensesLn 25$3.1M$2.5M$605K$37K

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2024 Latest Viewing $3.1M$3.1M−$23K$1.2M 990 PDF
FY2023 $2.9M$2.8M$88K$1.3M 990 PDF
FY2022 $2.6M$2.3M$274K$1.2M 990 PDF
FY2021 $2.3M$2.3M−$9K$943K 990 PDF
FY2020 $2.4M$2.3M$13K$1.0M 990 PDF

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Schedules filed Part IV

III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash
See the full FY2024 990 (6 parts)
Part I · Summary $3,121,062 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $172,111$251,564
I-9 Program service revenuePrior year $2,739,385$2,850,571
I-10 Investment incomePrior year $5,528$2,920
I-11 Other revenuePrior year $84$16,007
I-12 Total revenuePrior year $2,917,108$3,121,062
I-13 Grants and similar amounts paidPrior year $0$47,378
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $2,122,464$2,376,000
I-16a Professional fundraising feesPrior year $0$0
I-17 Other expensesPrior year $706,494$720,324
I-18 Total expensesPrior year $2,828,958$3,143,702
I-19 Revenue less expensesPrior year $88,150−$22,640
Part VI · Governance 13 of 13 board members independent, no flags
VI-1a Voting members of the governing body13
VI-1b Independent voting members13
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-14 Document retention and destruction policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $3,121,062 across 10 lines filed
VIII-1a Federated campaigns$31,050
VIII-1c Fundraising events$5,355
VIII-1f All other contributions, gifts and grants$215,159
VIII-1h Total contributions, gifts and grants$251,564
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $2,850,571$2,850,571
VIII-3 Investment incomeExcluded from tax $2,920$2,920
VIII-7 Net gain or loss on sales of assets$0
VIII-8 Net income from fundraising eventsExcluded from tax $5,419$5,419
VIII-11a-d Other revenue, itemized rows (sum of 11a–11d as filed)Related to mission $10,037 · Excluded from tax $551$10,588
VIII-12 Total revenueRelated to mission $2,860,608 · Unrelated business $0 · Excluded from tax $8,890$3,121,062
Part IX · Statement of functional expenses $3,143,702 across 17 lines filed
IX-1 Grants to domestic organizationsPrograms $36,306$36,306
IX-2 Grants to domestic individualsPrograms $11,072$11,072
IX-5 Pay of current officers, directors and key staffPrograms $99,587 · Management $79,268 · Fundraising $5,565$184,420
IX-7 Other salaries and wagesPrograms $1,719,379 · Management $117,906 · Fundraising $2,614$1,839,899
IX-8 Pension plan contributionsPrograms $31,352 · Management $3,294 · Fundraising $775$35,421
IX-9 Other employee benefitsPrograms $138,540 · Management $24,808 · Fundraising $809$164,157
IX-10 Payroll taxesPrograms $124,093 · Management $13,944 · Fundraising $14,066$152,103
IX-11c Accounting feesManagement $128,151$128,151
IX-11g Other fees for servicesPrograms $34,566 · Management $32,686$67,252
IX-12 Advertising and promotionPrograms $1,490 · Management $10,437 · Fundraising $25$11,952
IX-13 Office expensesPrograms $68,719 · Management $76,478 · Fundraising $11,674$156,871
IX-16 OccupancyPrograms $17,635 · Management $72,344$89,979
IX-17 TravelPrograms $121,864 · Management $4,623 · Fundraising $622$127,109
IX-20 InterestManagement $913$913
IX-22 Depreciation, depletion and amortizationManagement $10,621$10,621
IX-23 InsuranceManagement $13,582$13,582
IX-24 Other expenses (24a–d)Programs $97,016 · Management $16,120 · Fundraising $758$113,894
IX-25 Total functional expensesPrograms $2,501,619 · Management $605,175 · Fundraising $36,908$3,143,702
Part X · Balance sheet $1,815,683 assets, 17 lines filed
X-1 Cash, non-interest-bearing$733
X-2 Savings and temporary cash investmentsStart of year $1,269,853$1,126,163
X-3 Pledges and grants receivableStart of year $4,331$0
X-4 Accounts receivableStart of year $434,482$458,731
X-9 Prepaid expenses and deferred chargesStart of year $36,478$10,073
X-10c Land, buildings and equipment, netStart of year $126,775$116,154
X-11 Publicly traded securitiesStart of year $18,906$39,860
X-15 Other assetsStart of year $111,355$63,969
X-16 Total assetsStart of year $2,002,180$1,815,683
X-17 Accounts payable and accrued expensesStart of year $232,893$308,781
X-19 Deferred revenueStart of year $397,736$191,197
X-25 Other liabilitiesStart of year $113,534$65,816
X-26 Total liabilitiesStart of year $744,163$565,794
X-27 Net assets without donor restrictionsStart of year $1,052,459$964,713
X-28 Net assets with donor restrictionsStart of year $205,558$285,176
X-32 Total net assets or fund balancesStart of year $1,258,017$1,249,889
X-33 Total liabilities and net assetsStart of year $2,002,180$1,815,683
Part XI · Reconciliation of net assets $1,249,889 net assets at year end
XI-1 Total revenue$3,121,062
XI-2 Total expenses$3,143,702
XI-3 Revenue less expenses−$22,640
XI-4 Net assets at start of year$1,258,017
XI-5 Net unrealized gains (losses) on investments$1,954
XI-6 Donated services and use of facilities$13,490
XI-9 Other changes in net assets−$932
XI-10 Net assets at end of year$1,249,889

Form 990 e-file (XML) FY2024 from the IRS · Classification, formation year and address from the IRS Business Master File

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