Reach Counseling Services INC

Tax-deductible

Neenah, WI501(c)(3)Crime & LegalEIN 39-1292277Revenue $2.2M in FY2024

On file with the IRSreachcounseling.com1509 S Commercial St, 54956-4801 · Neenah, WITax-exempt since Mar 1978Publicly supported charity — 170(b)(1)(A)(vi)

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Healing lives and transforming communities by improving access to mental health Services through an integrated system of prevention, response, and treatment grounded in an understanding of trauma and abuse.

501(c)(3) charity; gifts are tax-deductible.
88¢ of each $1 spent went to programs.
Run by 12 volunteers and 22 employees.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · People: Part I, lines 5–6

Before you give

FY2024 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2024
latest Form 990
Looks good: the latest return is for FY2024, 2 tax years back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
3 of 5
filings with a surplus
Average surplus $102K a year · 5% of revenue · last 5 filings
Worth a look: a surplus in 3 of the last 5 filings.
Pt I · Ln 19 · 5 filings
Spent on programs
88%
of spending
Looks good: 88% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$130K
to officers and key staff · 5% of spending
Top officer’s pay lower than 52% of similar orgs
Looks good: pay to officers and key staff is 5% of spending; 15% or less.
Pt VII · Sec A
Cash reserves
<1 mo
of spending, in cash
Worth a look: 0.8 months of spending in cash; under 1.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
5
named funders · $425K
Looks good: 5 funders name it on their filings; 3 or more.
Funders’ Sch. I, 990-PF
Liabilities
$576K
51% of total assets
Fine: liabilities are 51% of assets; 50% to 65%.
Pt X · Ln 26
Independent board members
14
of 14 voting members
Looks good: 14 of 14 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$2.2M
-5% vs prior year
Spent
$2.5M
To programs
88%
Net assets
$545K
By yearFY2020–FY2024
Revenue
$2.2M
FY2024▼ -5%
Tap a bar for its year
Revenue by fiscal year
FY2020$1.4M
FY2021$1.6M
FY2022$1.8M
FY2023$2.3M
FY2024$2.2M
Expenses
$2.5M
FY2024▲ +8%
Tap a bar for its year
Expenses by fiscal year
FY2020$1.2M
FY2021$1.3M
FY2022$1.5M
FY2023$2.3M
FY2024$2.5M
Net assets
$545K
FY2024▼ -35%
Tap a bar for its year
Net assets by fiscal year
FY2020$266K
FY2021$584K
FY2022$838K
FY2023$842K
FY2024$545K

From the FY2024 Form 990 · figures checked against the IRS filing · see the original

Give Claim

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in Mar 1978.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

88 cents of each dollar spent went to programs.

Program services 88% · $2.2M Management & general 7% · $173K Fundraising 5% · $123K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

15 people listed on the 990; $130K paid to officers and key staff.

Part VII, Section A · reportable compensation
Executive Di
$129,592Pt VII · Sec A
Director
$0Pt VII · Sec A
Board Treasu
$0Pt VII · Sec A
$0Pt VII · Sec A
Director
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A

Kristen Trimberger’s $130K as Executive Di is at the 48th percentile of top reported officer pay among 1147 $1–10M crime & legal nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 2 named individuals · Part VII

NameFY2024FY2023FY2022FY2021FY2020
Kristen Trimberger$129,592$119,238$100,487$79,419$30,394
Carolyn Beyer————$62,389

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

See Reach Counseling Services INC executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Improves mental health access through prevention, response, and trauma-informed treatment.

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Provided by the organization

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3 programs · $2.0M · in their own filed words · FY2024
01

Our trauma counseling program supports children, adolescents, and adults through evidence-based, trauma-specific therapy. In 2024, reach served 431 counseling clients, many of whom were referred by schools, child protective services, or medical providers.

$840Kprogram expense
02

Our advocacy program provides survivors with immediate crisis response and ongoing systems support. Advocates accompany clients to hospitals for forensic exams (a 24/7 service), to police interviews, and to court proceedings, ensuring survivors are not navigating these systems alone. In 2024, our advocates supported 352 survivors.

$815Kprogram expense
03

Reachs prevention program equips students and community members with tools to understand consent, recognize abuse, and build healthy relationships. We deliver age-appropriate, trauma-informed curriculum from early childhood through high school, as well as specialized presentations for parents and professionals.

$346Kprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · funders on record
Grants received · FY2024
See all 5 funders →

By the numbers

The FY2024 990, line by line.

1The main four
Money inPt VIII
$2.2M
Ln 12
Gifts and grantsLn 1h$1.4M
Fees for servicesLn 2g$606K
Other incomeLn 4–11$126K
Money outPt IX
$2.5M
Ln 25
Programscol B$2.2M
Managementcol C$173K
Fundraisingcol D$123K
Owns and owesPt X
$545K
net assets · Ln 32
Cash and savingsLn 1–2$166K
Total assetsLn 16$1.1M
LiabilitiesLn 26$576K
PeoplePt VI, VII
15
listed · VII A
PaidVII A1
Voting boardVI 1a14
IndependentVI 1b14
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$1.4M
Government grantsLn 1e$809K
Noncash giftsLn 1g$16K
Fundraising eventsLn 1c$36K
Fees for servicesLn 2g$606K
Investment incomeLn 3$1
Other incomeLn 4–11$126K
Total revenueLn 12$2.2M
Assets in detailPt X, end of year
CashLn 1$166K
Cash and savings togetherLn 1–2$166K
Land, buildings, equipmentLn 10c$101K
Other assetsLn 15$497K
Total assetsLn 16$1.1M
LiabilitiesLn 26$576K
Net assetsLn 32$545K
OperationsPt I, VI
EmployeesI 522
VolunteersI 612
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY24End FY24
Cash and savingsLn 1–2$189K$166K
Land, buildings, equipmentLn 10c$128K$101K
Total assetsLn 16$1.4M$1.1M
LiabilitiesLn 26$591K$576K
Net assetsLn 32$842K$545K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Pay of current officers, directors and key staffLn 5$168K$148K$12K$8K
Other salaries and wagesLn 7$1.3M$1.1M$89K$63K
Pension plan contributionsLn 8$17K$15K$1K$863
Other employee benefitsLn 9$427K$375K$30K$21K
Payroll taxesLn 10$118K$104K$8K$6K
Accounting feesLn 11c$60K$53K$4K$3K
Other fees for servicesLn 11g$80K$71K$6K$4K
Office expensesLn 13$20K$17K$1K$980
OccupancyLn 16$127K$112K$9K$6K
TravelLn 17$27K$24K$2K$1K
Conferences, conventions and meetingsLn 19$27K$23K$2K$1K
InterestLn 20$96$84$7$5
Depreciation, depletion and amortizationLn 22$27K$24K$2K$1K
InsuranceLn 23$12K$10K$828$590
Other expenses (24a–d)Ln 24$92K$81K$6K$4K
All other expensesLn 24e$864$761$60$43
Total functional expensesLn 25$2.5M$2.2M$173K$123K

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2024 Latest Viewing $2.2M$2.5M−$306K$545K 990 PDF
FY2023 $2.3M$2.3M−$4K$842K 990 PDF
FY2022 $1.8M$1.5M$265K$838K 990 PDF
FY2021 $1.6M$1.3M$309K$584K 990 PDF
FY2020 $1.4M$1.2M$244K$266K 990 PDF

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Schedules filed Part IV

III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash
See the full FY2024 990 (6 parts)
Part I · Summary $2,164,628 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $1,663,973$1,433,184
I-9 Program service revenuePrior year $496,253$605,635
I-10 Investment incomePrior year $1,474$1
I-11 Other revenuePrior year $120,911$125,808
I-12 Total revenuePrior year $2,282,611$2,164,628
I-13 Grants and similar amounts paid$0
I-14 Benefits paid to members$0
I-15 Salaries and benefitsPrior year $1,764,355$1,998,183
I-16a Professional fundraising fees$0
I-17 Other expensesPrior year $521,949$472,479
I-18 Total expensesPrior year $2,286,304$2,470,662
I-19 Revenue less expensesPrior year −$3,693−$306,034
Part VI · Governance 14 of 14 board members independent, no flags
VI-1a Voting members of the governing body14
VI-1b Independent voting members14
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-14 Document retention and destruction policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $2,164,628 across 11 lines filed
VIII-1a Federated campaigns$286,111
VIII-1c Fundraising events$35,911
VIII-1e Government grants$808,677
VIII-1f All other contributions, gifts and grants$302,485
VIII-1g Noncash contributions (included above)$15,791
VIII-1h Total contributions, gifts and grants$1,433,184
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $605,635$605,635
VIII-3 Investment incomeExcluded from tax $1$1
VIII-8 Net income from fundraising events$125,770
VIII-11a-d Other revenue, itemized rows (sum of 11a–11d as filed)Excluded from tax $38$38
VIII-12 Total revenueRelated to mission $605,635 · Excluded from tax $39$2,164,628
Part IX · Statement of functional expenses $2,470,662 across 16 lines filed
IX-5 Pay of current officers, directors and key staffPrograms $148,038 · Management $11,776 · Fundraising $8,411$168,225
IX-7 Other salaries and wagesPrograms $1,116,053 · Management $88,777 · Fundraising $63,412$1,268,242
IX-8 Pension plan contributionsPrograms $15,176 · Management $1,207 · Fundraising $863$17,246
IX-9 Other employee benefitsPrograms $375,463 · Management $29,866 · Fundraising $21,333$426,662
IX-10 Payroll taxesPrograms $103,671 · Management $8,247 · Fundraising $5,890$117,808
IX-11c Accounting feesPrograms $52,535 · Management $4,180 · Fundraising $2,985$59,700
IX-11g Other fees for servicesPrograms $70,785 · Management $5,631 · Fundraising $4,022$80,438
IX-13 Office expensesPrograms $17,248 · Management $1,372 · Fundraising $980$19,600
IX-16 OccupancyPrograms $111,947 · Management $8,905 · Fundraising $6,361$127,213
IX-17 TravelPrograms $23,779 · Management $1,892 · Fundraising $1,351$27,022
IX-19 Conferences, conventions and meetingsPrograms $23,403 · Management $1,862 · Fundraising $1,329$26,594
IX-20 InterestPrograms $84 · Management $7 · Fundraising $5$96
IX-22 Depreciation, depletion and amortizationPrograms $23,827 · Management $1,895 · Fundraising $1,354$27,076
IX-23 InsurancePrograms $10,398 · Management $828 · Fundraising $590$11,816
IX-24 Other expenses (24a–d)Programs $81,413 · Management $6,210 · Fundraising $4,437$92,060
IX-24e All other expensesPrograms $761 · Management $60 · Fundraising $43$864
IX-25 Total functional expensesPrograms $2,174,581 · Management $172,715 · Fundraising $123,366$2,470,662
Part X · Balance sheet $1,121,426 assets, 15 lines filed
X-1 Cash, non-interest-bearingStart of year $188,714$166,059
X-3 Pledges and grants receivableStart of year $408,788$213,812
X-4 Accounts receivableStart of year $85,546$130,121
X-9 Prepaid expenses and deferred chargesStart of year $18,073$13,683
X-10c Land, buildings and equipment, netStart of year $128,286$101,209
X-15 Other assetsStart of year $573,722$496,542
X-16 Total assetsStart of year $1,433,413$1,121,426
X-17 Accounts payable and accrued expensesStart of year $91,003$85,419
X-19 Deferred revenue$78,639
X-25 Other liabilitiesStart of year $499,920$412,127
X-26 Total liabilitiesStart of year $590,923$576,185
X-27 Net assets without donor restrictionsStart of year $560,456$353,110
X-28 Net assets with donor restrictionsStart of year $282,034$192,131
X-32 Total net assets or fund balancesStart of year $842,490$545,241
X-33 Total liabilities and net assetsStart of year $1,433,413$1,121,426
Part XI · Reconciliation of net assets $545,241 net assets at year end
XI-1 Total revenue$2,164,628
XI-2 Total expenses$2,470,662
XI-3 Revenue less expenses−$306,034
XI-4 Net assets at start of year$842,490
XI-9 Other changes in net assets$8,785
XI-10 Net assets at end of year$545,241

Form 990 e-file (XML) FY2024 from the IRS · Classification, formation year and address from the IRS Business Master File

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