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Sleeping Bear Dunes Visitors Bureau

Glen Arbor, MIUnknown exempt organizationSince 1997EIN 38-3382249Revenue $366K in FY2025

On file with the IRSsleepingbeardunes.comPo Box 517 · Glen Arbor, MI

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To promote and develop tourism in the glen arbor, michigan area.

90¢ of each $1 spent went to programs.
Mission: Form 990 Part I, line 1 · Programs: Part IX

Before you give

FY2025 · Form 990Independent: from IRS data, not the org
Download 990
Latest return
FY2025
latest Form 990
Looks good: the latest return is for FY2025, 1 tax year back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
4 of 6
filings with a surplus
Average surplus $69K a year · 19% of revenue · last 6 filings
Fine: a surplus in 4 of the last 6 filings.
Pt I · Ln 19 · 6 filings
Spent on programs
90%
of spending
Looks good: 90% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Cash reserves
8 mo
of spending, in cash
Looks good: 7.7 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Liabilities
$25K
3% of total assets
Looks good: liabilities are 3% of assets; 50% or less.
Pt X · Ln 26
Independent board members
3
of 3 voting members
Looks good: 3 of 3 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$366K
-12% vs prior year
Spent
$368K
To programs
90%
Net assets
$729K
By yearFY2020–FY2025
Revenue
$366K
FY2025▼ -12%
Tap a bar for its year
Revenue by fiscal year
FY2020$300K
FY2021$349K
FY2022$363K
FY2023$367K
FY2024$413K
FY2025$366K
Expenses
$368K
FY2025▲ +5%
Tap a bar for its year
Expenses by fiscal year
FY2020$53K
FY2021$395K
FY2022$307K
FY2023$271K
FY2024$352K
FY2025$368K
Net assets
$729K
FY2025-0.2%
Tap a bar for its year
Net assets by fiscal year
FY2020$563K
FY2021$517K
FY2022$573K
FY2023$669K
FY2024$731K
FY2025$729K

From the FY2025 Form 990 · see the original

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Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2025.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

90 cents of each dollar spent went to programs.

Program services 90% · $332K Management & general 10% · $36K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

3 people listed on the 990.

Part VII, Section A · reportable compensation
Adriene Kokowicz
Secretary/Treasurer
$0Pt VII · Sec A
Diane Kemp
Director
$0Pt VII · Sec A
James Kuras
President
$0Pt VII · Sec A
See Sleeping Bear Dunes Visitors Bureau executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aNo

Programs and updates

Promotes and develops tourism in the Glen Arbor, Michigan area.

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Provided by the organization

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1 program · $332K · in their own filed words · FY2025
01

The bureau collects member assessments and uses those funds to implement a marketing program consisting of brochures, a web page, and radio advertising, etc.

$332Kprogram expense

By the numbers

The FY2025 990, line by line.

Download 990
from philanthropy.org
1The main four
Money inPt VIII
$366K
Ln 12
Fees for servicesLn 2g$366K
Money outPt IX
$368K
Ln 25
Programscol B$332K
Managementcol C$36K
Owns and owesPt X
$729K
net assets · Ln 32
Cash and savingsLn 1–2$236K
Total assetsLn 16$754K
LiabilitiesLn 26$25K
PeoplePt VI, VII
3
listed · VII A
PaidVII A0
Voting boardVI 1a3
IndependentVI 1b3
2In more detail
Revenue in detailPt VIII
Fees for servicesLn 2g$366K
Total revenueLn 12$366K
Assets in detailPt X, end of year
CashLn 1$236K
Cash and savings togetherLn 1–2$236K
Land, buildings, equipmentLn 10c$46K
Total assetsLn 16$754K
LiabilitiesLn 26$25K
Net assetsLn 32$729K
OperationsPt I, VI
EmployeesI 50
VolunteersI 60
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aNo
Whistleblower policyVI 13No
Records policyVI 14No
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY25End FY25
Cash and savingsLn 1–2$276K$236K
Land, buildings, equipmentLn 10c$51K$46K
Total assetsLn 16$737K$754K
LiabilitiesLn 26$6K$25K
Net assetsLn 32$731K$729K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Management feesLn 11a$281$281
Accounting feesLn 11c$14K$14K
Advertising and promotionLn 12$184K$184K
Office expensesLn 13$24K$21K$3K
Depreciation, depletion and amortizationLn 22$5K$5K
Other expenses (24a–d)Ln 24$139K$122K$17K
All other expensesLn 24e$2K$2K
Total functional expensesLn 25$368K$332K$36K$0

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2025 Latest Viewing $366K$368K−$2K$729K 990 PDF
FY2024 $413K$352K$62K$731K 990 PDF
FY2023 $367K$271K$96K$669K 990 PDF
FY2022 $363K$307K$55K$573K 990 PDF
FY2021 $349K$395K−$46K$517K 990 PDF
FY2020 $300K$53K$248K$563K 990 PDF

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Schedules filed Part IV

III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash
See the full FY2025 990 (6 parts)
Part I · Summary $365,919 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $36,077$0
I-9 Program service revenuePrior year $377,401$365,919
I-10 Investment incomePrior year $0$0
I-11 Other revenuePrior year $0$0
I-12 Total revenuePrior year $413,478$365,919
I-13 Grants and similar amounts paidPrior year $0$0
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $0$0
I-16a Professional fundraising feesPrior year $0$0
I-17 Other expensesPrior year $351,529$367,507
I-18 Total expensesPrior year $351,529$367,507
I-19 Revenue less expensesPrior year $61,949−$1,588
Part VI · Governance 3 of 3 board members independent, 4 to look at
VI-1a Voting members of the governing body3
VI-1b Independent voting members3
VI-12a Written conflict of interest policyNo
VI-13 Written whistleblower policyNo
VI-14 Document retention and destruction policyNo
VI-15a Process for setting top official's payNo
VI-2 Family or business relationship among officers or directorsNo
Part VIII · Statement of revenue $365,919 across 2 lines filed
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $365,919$365,919
VIII-12 Total revenueRelated to mission $365,919 · Unrelated business $0 · Excluded from tax $0$365,919
Part IX · Statement of functional expenses $367,507 across 7 lines filed
IX-11a Management feesManagement $281$281
IX-11c Accounting feesManagement $13,954$13,954
IX-12 Advertising and promotionPrograms $184,267$184,267
IX-13 Office expensesPrograms $20,885 · Management $2,806$23,691
IX-22 Depreciation, depletion and amortizationPrograms $4,667$4,667
IX-24 Other expenses (24a–d)Programs $122,084 · Management $16,547$138,631
IX-24e All other expensesManagement $2,016$2,016
IX-25 Total functional expensesPrograms $331,903 · Management $35,604 · Fundraising $0$367,507
Part X · Balance sheet $754,373 assets, 9 lines filed
X-1 Cash, non-interest-bearingStart of year $276,189$235,917
X-4 Accounts receivableStart of year $409,814$472,431
X-10c Land, buildings and equipment, netStart of year $50,692$46,025
X-16 Total assetsStart of year $736,695$754,373
X-17 Accounts payable and accrued expensesStart of year $5,973$25,239
X-26 Total liabilitiesStart of year $5,973$25,239
X-27 Net assets without donor restrictionsStart of year $730,722$729,134
X-32 Total net assets or fund balancesStart of year $730,722$729,134
X-33 Total liabilities and net assetsStart of year $736,695$754,373
Part XI · Reconciliation of net assets $729,134 net assets at year end
XI-1 Total revenue$365,919
XI-2 Total expenses$367,507
XI-3 Revenue less expenses−$1,588
XI-4 Net assets at start of year$730,722
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$729,134

Form 990 e-file (XML) FY2025 from the IRS · Classification, formation year and address from the IRS Business Master File

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