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Form 990 for the fiscal year ending September 2025 (IRS tax year 2024).


Promotes Lenawee County as a destination with modern amenities in a historic setting, boosting the local economy. For fiscal year 2025 it reported $559K in revenue, $597K in expenses, and $6K in net assets.Pt I

Type
Business league / trade association · Nonprofit
Location
Adrian, MI
Website
visitlenawee.com
Filings
6 on file (2020–2025)
Revenue
$559KFY2025
Expenses
$597K
Net assets
$6K
People
5
Filings
6
Updates
0
More identity details & actions ⌄
EIN  38-3191481 Business league / trade association Adrian, MI
Form 990 (PDF)
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Size
$100K–1M
What they do
Promotes Lenawee County as a destination with modern amenities in a historic setting, boosting the local economy.
Leadership
Farris George · Trustee
Money in and out
$559K revenue, $597K expenses
Bottom line
-7% operating surplus
Membership & operating revenue · FY2025
Total revenue
$559K
Pt VIII · Ln 12
Total expenses
$597K
Pt IX · Ln 25
Net assets
$6K
Pt X · Ln 32
Revenue less expenses (Pt I · Ln 19): −$38K
Where spending went · Part IX cols B–D
Program services $0.73 Management & general $0.27
Operating surplus
-7%
revenue over expenses▼ -355% vs prior filing year
Earned revenue
101%
of revenue from program services & dues▲ +1% vs prior filing year
Payroll share
60%
of spending is salaries & benefits▼ -2% vs prior filing year

Summary of the Filing

Part I · fiscal year 2025 · Form 990
Revenue
$559K
FY2025▼ -13%
Expenses
$597K
FY2025▼ -4%
Total assets
$110K
FY2025▼ -40%
Total liabilities
$104K
FY2025▼ -9%
Revenue less expensesPt I · Ln 19−$38K
Total assetsPt X · Ln 16$110K
Program-expense ratioPt IX · col B73%
Voting members of governing bodyPt I · Ln 33
Independent voting membersPt I · Ln 43

Identity & Classification

Form 990 Header · IRS Business Master File
Legal nameHdr · item CVisit Lenawee
EINHdr · item D38-3191481
Principal addressHdr · item CAdrian, MI
WebsiteHdr · item Jvisitlenawee.com
Year of formationHdr · item Lpending
State of legal domicileHdr · item MMI
Exempt statusHdr · item I501(c)(6) · active
NTEE classificationIRS BMFNonprofit
Ruling yearIRS BMFJan 1997

Governance & Policies

Part VI
Voting members of the governing bodyPt VI · Ln 1a3
Independent voting membersPt VI · Ln 1b3
Conflict-of-interest policyPt VI · Ln 12aYes
Whistleblower policyPt VI · Ln 13Yes
Document retention policyPt VI · Ln 14Yes
CEO/top-official compensation independently reviewedPt VI · Ln 15aYes
Family or business relationships among officers/directorsPt VI · Ln 2No

Officers, Directors & Key Employees

Part VII, Section A · reportable compensation · most recent filed roster (FY2024); the FY2025 filing did not itemize Part VII
$0Pt VII · Sec A
Executive Di
$0Pt VII · Sec A
Board Chair
$0Pt VII · Sec A
Vice Chair
$0Pt VII · Sec A
Treasurer
$0Pt VII · Sec A

Compensation history total reportable pay by year · 1 named individual · Part VII

NameFY2022FY2021FY2020
Justin Gifford$90,467$86,967$85,178

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

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Mission & Programs · Part III

Where the work happens

1 program service, described in the organization's own filed words · FY2024.
01

To promote lenawee county as a destination providing contemporary amenities to transient guests in a historical and cultural setting for the economic benefit of the community.

Pt IX · col B

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Statement of Revenue

Part VIII
Program service revenue101%$565K
Total revenueLn 12$559K

Statement of Functional Expenses

Part IX · allocated across program, management, and fundraising
Allocation · columns B–D
Program services $0.73 Management & general $0.27
Program services73%$434K
Management & general27%$163K
Total functional expensesLn 25$597K

Balance Sheet

Part X · end of year
CashLn 1$50K
Total assetsLn 16$110K
Total liabilitiesLn 26$104K
Total net assetsLn 32$6K
Months of cash on handcomputed1.0

Financial Metrics

Form 990 · FY2025 · each ratio shown with the dollars behind it
Liquidity & Payout
Operating runway
Highly liquid reserves $50K · Operating expenses/yr $597K
1.0 months
Where the money goes
Program services
Program services $434K · Total expenses $597K
73%
Management & General
Management & general $163K · Total expenses $597K
27%
Fundraising
Fundraising $0 · Total expenses $597K
0%
Cost to raise $1
Fundraising expense (3-yr avg) $0 · Solicited contributions (3-yr avg) $0
Solicited contributions below reporting floor
Where the money comes from
Contribution dependence
Contributions & grants $0 · Total revenue $559K
0%
Government reliance
Government grants — · Total revenue $559K
Earned-income share
Program service revenue $565K · Total revenue $559K
101%
Investment reliance
Investment income $-7K · Total revenue $559K
-1%
Program self-sufficiency
Program service revenue $565K · Total expenses $597K
95%
Growth & trend
Revenue growth (YoY)
This year $559K · Prior year $639K
-13%
Revenue CAGR
FY2019 $227K · FY2024 $559K
+20%
Net-asset trend (YoY)
End of year $6K · Beginning of year —
Beginning net assets not meaningfully positive — showing dollar change
Balance sheet
Surplus Margin
Revenue $559K · Expenses $597K
-7%
Liabilities-to-Assets
Total liabilities — · Total assets $110K
Net-asset ratio
Net assets $6K · Total assets $110K
5%
Marketable Investment Share
Publicly traded securities (Pt X, ln 11) — · Other securities (Pt X, ln 12) — · Total assets (Pt X, ln 16) $110K
Excludes program-related investments (Pt X, ln 13)
People & payroll
Highest Reported Total Compensation
Individual Farris George · Reported title TRUSTEE · Highest reported compensation $0 · Total expenses $597K
0%
Personnel share
Salaries, benefits & payroll (Pt IX 5-10) $357K · Total expenses $597K
60%
Peer comparison

Same NTEE category, revenue band, and state where available. Descriptive — not a grade.

MetricThis orgPeer medianPercentile
Program ratio 73%
Overhead ratio 27%
Revenue growth -13%
Legal fee ratio 0.4%
Accounting fee ratio 1%

Straight from the Form 990 — descriptive, not an evaluation. A ratio is hidden when its base is zero or too small to be meaningful; the dollars are always shown.

Grants

Schedule I · funders on record
Grants received · FY2020
Ann Arbor SparkFY2020$15K
Total grants receivedfrom 1 funder$15K

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Filings & Schedule Manifest

Part IV
III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash
FY2025 (Latest)$559K revenue · viewing · ⤓ 990 PDF
FY2024$639K revenue · ⤓ 990 PDF
FY2023$421K revenue · ⤓ 990 PDF
FY2022$385K revenue · ⤓ 990 PDF
FY2021$338K revenue · ⤓ 990 PDF
FY2020$227K revenue · ⤓ 990 PDF

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Sources

Every figure above is drawn from these filings
Form 990 e-file (XML) · FY2025IRS
Classification, formation year, addressIRS Business Master File
Names, privacy, and removal requests More

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