Running USA INC EIN 36-4303950

Running USA INC

EIN  36-4303950 Public charity (501(c)(3)) Minneapolis, MN
Form 990 (PDF) Compare with another nonprofit →
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Size
$100K–1M
What they do
Promotes and grows road racing and running through an annual conference for leaders.
Leadership
Jay Holder · Executive Di · $125K
Money in and out
$922K revenue, $965K expenses
Bottom line
79% program efficiency

Promotes and grows road racing and running through an annual conference for leaders. For fiscal year 2025 it reported $922K in revenue, $965K in expenses, and $143K in net assets.Pt I

Where the money goes · FY2025
Total revenue
$922K
Pt VIII · Ln 12
Total expenses
$965K
Pt IX · Ln 25
Net assets
$143K
Pt X · Ln 32
Revenue less expenses (Pt I · Ln 19): −$44K
Where spending went · Part IX cols B–D
Program services $0.79 Management & general $0.21
Program efficiency
79%
of spending reaches programs▼ -1% vs prior filing year
Operating runway
6.8mo
months of highly liquid reserves at operating expense rate▼ -16% vs prior filing year
Surplus margin
-5%
revenue over expenses, this year▼ -177% vs prior filing year

Summary of the Filing

Part I · fiscal year 2025 · Form 990
Revenue
$922K
FY2025▼ -1%
Expenses
$965K
FY2025▲ +10%
Total assets
$633K
FY2025▼ -6%
Total liabilities
$490K
FY20250%
Total revenue
$922K
Pt VIII · Ln 12
Total expenses
$965K
Pt IX · Ln 25
Net assets
$143K
Pt X · Ln 32
Revenue less expensesPt I · Ln 19−$44K
Total assetsPt X · Ln 16$633K
Program-expense ratioPt IX · col B79%
Voting members of governing bodyPt I · Ln 312
Independent voting membersPt I · Ln 410
Mission & Programs · Part III

Where the work happens

3 program services account for $698K of program spending, described in the organization's own filed words · FY2024.
01

Annual Conference

Plan, organize, and host annual conference for running industry professionals.

$361Kprogram expense
02

Data Clearing House

Conduct annual research projects and sell results to members, media and academics.

$191Kprogram expense
03

Membership Services

Provide education and helpful services to running businesses. Services include data trends, research reports, webinars and various networking events.

$146Kprogram expense

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Identity & Classification

Form 990 Header · IRS Business Master File
Legal nameHdr · item CRunning USA INC
EINHdr · item D36-4303950
Principal addressHdr · item CMinneapolis, MN
WebsiteHdr · item Jwww.runningusa.org
Year of formationHdr · item Lpending
State of legal domicileHdr · item MMN
Exempt statusHdr · item I501(c)(3) · active
NTEE classificationIRS BMFRecreation & Sports (N40)
Ruling yearIRS BMFAug 2000

Governance & Policies

Part VI
Voting members of the governing bodyPt VI · Ln 1a12
Independent voting membersPt VI · Ln 1b10
Conflict-of-interest policyPt VI · Ln 12aYes
Whistleblower policyPt VI · Ln 13No
Document retention policyPt VI · Ln 14No
CEO/top-official compensation independently reviewedPt VI · Ln 15aYes
Family or business relationships among officers/directorsPt VI · Ln 2No

Officers, Directors & Key Employees

Part VII, Section A · reportable compensation · most recent filed roster (FY2024); the FY2025 filing did not itemize Part VII
Executive Di
$125,000Pt VII · Sec A
Vice Preside
$0Pt VII · Sec A
Treasurer
$0Pt VII · Sec A
Secretary
$0Pt VII · Sec A
Director
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
Director
$0Pt VII · Sec A

Jay Holder’s $125K as Executive Di is at the 96th percentile of top reported officer pay among 1018 $100K–1M recreation & sports nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 6 named individuals · Part VII

NameFY2025FY2024FY2023FY2022FY2021
Dawna Stone$81,231$181,250
Rich Harshbarger$161,086
Christine Bowen$137,250
Jay Holder$125,000$20,833
Jeff Matlow$90,000$63,000
Michael Clemmons$21,083

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

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Statement of Revenue

Part VIII
Program service revenue$896K · 97%
Contributions & grants$13K · 1%
Investment income$12K · 1%
Program service revenue97%$896K
Contributions & grants1%$13K
Investment income1%$12K
Total revenueLn 12$922K

Statement of Functional Expenses

Part IX · allocated across program, management, and fundraising
Allocation · columns B–D
Program services $0.79 Management & general $0.21
Program services79%$766K
Management & general21%$199K
Total functional expensesLn 25$965K

Balance Sheet

Part X · end of year
CashLn 1$144K
Total assetsLn 16$633K
Total liabilitiesLn 26$490K
Total net assetsLn 32$143K
Months of cash on handcomputed1.8

Financial Metrics

Form 990 · FY2025 · each ratio shown with the dollars behind it
Liquidity & Payout
Operating runway
Highly liquid reserves $545K · Operating expenses/yr $965K
6.8 months
Where the money goes
Program services
Program services $766K · Total expenses $965K
79%
Management & General
Management & general $199K · Total expenses $965K
21%
Fundraising
Fundraising $0 · Total expenses $965K
0%
Cost to raise $1
Fundraising expense (3-yr avg) $0 · Solicited contributions (3-yr avg) $9K
Solicited contributions below reporting floor
Where the money comes from
Contribution dependence
Contributions & grants $13K · Total revenue $922K
1%
Government reliance
Government grants — · Total revenue $922K
Earned-income share
Program service revenue $896K · Total revenue $922K
97%
Investment reliance
Investment income $12K · Total revenue $922K
+1%
Program self-sufficiency
Program service revenue $896K · Total expenses $965K
93%
Growth & trend
Revenue growth (YoY)
This year $922K · Prior year $935K
-1%
Revenue CAGR
FY2020 $125K · FY2024 $922K
+65%
Net-asset trend (YoY)
End of year $143K · Beginning of year —
Beginning net assets not meaningfully positive — showing dollar change
Balance sheet
Surplus Margin
Revenue $922K · Expenses $965K
-5%
Liabilities-to-Assets
Total liabilities — · Total assets $633K
Net-asset ratio
Net assets $143K · Total assets $633K
23%
Marketable Investment Share
Publicly traded securities (Pt X, ln 11) $402K · Other securities (Pt X, ln 12) — · Total assets (Pt X, ln 16) $633K
63%
People & payroll
Highest Reported Total Compensation
Individual Jay Holder · Reported title EXECUTIVE DI · Highest reported compensation $125K · Total expenses $965K
13%
Personnel share
Salaries, benefits & payroll (Pt IX 5-10) $336K · Total expenses $965K
35%
Peer comparison

Same NTEE category, revenue band, and state where available. Descriptive — not a grade.

MetricThis orgPeer medianPercentile
Program ratio 79%
Overhead ratio 21%
Fundraising cost ratio 0%
Revenue growth -1%
Accounting fee ratio 6%

Straight from the Form 990 — descriptive, not an evaluation. A ratio is hidden when its base is zero or too small to be meaningful; the dollars are always shown.

Grants

Schedule I · this organization's grantmaking
Grants paid · 1 grant · $10K · 2020–2020
Cowtown Marathon INCTX · FY2020$10,000

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Filings & Schedule Manifest

Part IV
III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash
FY2025 (Latest)$922K revenue · viewing · ⤓ 990 PDF
FY2024$935K revenue · ⤓ 990 PDF
FY2023$817K revenue · ⤓ 990 PDF
FY2022$812K revenue · ⤓ 990 PDF
FY2021$125K revenue · ⤓ 990 PDF

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Sources

Every figure above is drawn from these filings
Form 990 e-file (XML) · FY2025IRS
Classification, formation year, addressIRS Business Master File
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