Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Jun 1996.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Where the money goes
87 cents of each dollar spent went to programs.
Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.
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Who runs it and what they're paid
16 people listed on the 990; $1.8M paid to officers and key staff.
Robert C Enlow’s $407K as President & CEO is at the 81st percentile of top reported officer pay among 3683 $10–100M education nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
Compensation history total reportable pay by year · 8 named individuals · Part VII
| Name | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 |
|---|---|---|---|---|---|---|
| Robert C Enlow | $407,301 | $452,708 | $383,904 | $338,508 | $323,504 | $316,110 |
| Thomas Fisher | $251,380 | $250,004 | — | — | — | — |
| Leslie Hiner | $212,300 | $213,008 | $203,398 | $181,104 | $176,951 | $163,500 |
| Carey E Folco | $195,400 | $187,900 | $184,783 | $155,454 | $130,800 | $107,133 |
| Brian McGrath | $191,100 | $175,650 | $180,246 | $148,284 | $146,650 | — |
| Paul Diperna | $185,100 | $175,650 | $180,262 | $149,600 | $148,241 | $130,658 |
| Steven Holwerda | $181,000 | $165,904 | $170,504 | $166,000 | $167,893 | $145,824 |
| Bryan Cleveland | $173,118 | — | — | — | — | — |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
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Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2No
- Top official's pay set by an independent reviewPt VI · Ln 15aYes
Programs and updates
Promotes educational freedom and choice to empower individuals and strengthen society.
Questions for Edchoice INC
Your first name shows with your question. Edchoice INC answers here, for everyone.
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State Programs
Edchoice, inc. Works in states around the country to educate the public on the issue of educational choice, providing educational services to state-based organizations and individuals. Services include: sponsoring and hosting informational symposiums, testifying in front of various legislative bodies, educating local and state…
Training and Outreach
Edchoice, inc. Undertakes non-partisan educational training and outreach activities that inform the public, media and policy makers on the issue of educational choice and on existing educational choice programs. This includes formal trainings, conferences, fact-finding trips, and educational briefings.
Research and Thought Leadership
Edchoice, inc. Produces non-partisan research and publications intended to inform the public on the issue of educational choice. Types of research and educational publications include: reviewing and synthesizing existing research on educational choice, such as the abc's of school choice and informational brochures; conducting original…
Funders
Who pays for it.
From grant filings on record. Receipts are incomplete: individual donors are never listed.
Grants
By the numbers
The FY2025 990, line by line.
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| Line | Start FY25 | End FY25 |
|---|---|---|
| Cash and savingsLn 1–2 | $737K | $671K |
| InvestmentsLn 11–13 | $16.3M | $17.7M |
| Land, buildings, equipmentLn 10c | $128K | $46K |
| Total assetsLn 16 | $18.4M | $20.0M |
| LiabilitiesLn 26 | $1.2M | $762K |
| Net assetsLn 32 | $17.2M | $19.2M |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Grants to domestic organizationsLn 1 | $828K | $828K | ||
| Pay of current officers, directors and key staffLn 5 | $1.1M | $684K | $152K | $237K |
| Other salaries and wagesLn 7 | $3.6M | $3.3M | $103K | $200K |
| Pension plan contributionsLn 8 | $93K | $85K | $3K | $6K |
| Other employee benefitsLn 9 | $451K | $394K | $13K | $44K |
| Payroll taxesLn 10 | $324K | $279K | $16K | $28K |
| Legal feesLn 11b | $20K | $18K | $1K | |
| Accounting feesLn 11c | $52K | $52K | ||
| Lobbying feesLn 11d | $137K | $137K | ||
| Professional fundraising feesLn 11e | $126K | $126K | ||
| Other fees for servicesLn 11g | $1.4M | $1.3M | $26K | $18K |
| Advertising and promotionLn 12 | $150K | $147K | $900 | $2K |
| Office expensesLn 13 | $265K | $183K | $72K | $10K |
| OccupancyLn 16 | $191K | $167K | $7K | $17K |
| TravelLn 17 | $530K | $490K | $473 | $40K |
| Travel and entertainment for public officialsLn 18 | $97K | $97K | ||
| Conferences, conventions and meetingsLn 19 | $832K | $820K | $4K | $9K |
| InterestLn 20 | $772 | $666 | $31 | $75 |
| Depreciation, depletion and amortizationLn 22 | $65K | $56K | $3K | $6K |
| InsuranceLn 23 | $27K | $24K | $941 | $2K |
| Other expenses (24a–d)Ln 24 | $1.0M | $777K | $2K | $254K |
| All other expensesLn 24e | $0 | $0 | $0 | $0 |
| Total functional expensesLn 25 | $11.3M | $9.8M | $456K | $1000K |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2025 Latest Viewing | $11.7M | $11.3M | $388K | $19.2M | 990 PDF |
| FY2024 | $11.7M | $12.9M | −$1.2M | $17.2M | 990 PDF |
| FY2023 | $10.6M | $13.0M | −$2.4M | $19.2M | 990 PDF |
| FY2022 | $14.3M | $11.0M | $3.3M | $20.3M | 990 PDF |
| FY2021 | $10.1M | $9.5M | $646K | $19.8M | 990 PDF |
| FY2020 | $8.1M | $7.3M | $822K | $17.9M | 990 PDF |
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Schedules filed Part IV
See the full FY2025 990 (6 parts)
Part I · Summary $11,677,108 revenue, 12 lines filed
Part VI · Governance 8 of 9 board members independent, no flags
Part VIII · Statement of revenue $11,677,108 across 9 lines filed
Part IX · Statement of functional expenses $11,288,869 across 22 lines filed
Part X · Balance sheet $20,004,656 assets, 16 lines filed
Part XI · Reconciliation of net assets $19,242,996 net assets at year end
Form 990 e-file (XML) FY2025 from the IRS · Classification, formation year and address from the IRS Business Master File
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