Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Jan 1991.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Who runs it and what they're paid
28 people listed on the 990; $1.0M paid to officers and key staff.
Compensation history total reportable pay by year · 8 named individuals · Part VII
| Name | FY2025 | FY2024 | FY2022 | FY2020 |
|---|---|---|---|---|
| Kelly Miller | $288,114 | $280,219 | $183,085 | $222,823 |
| Omark Holmes | $200,832 | $185,490 | $124,770 | — |
| Michelle Devine | $181,645 | — | — | — |
| John Ehlenfeldt | — | — | $169,983 | $165,409 |
| Nicole Llido | $141,470 | $123,286 | — | — |
| Susan Valen | — | $136,755 | — | — |
| John Todora | $125,134 | $118,217 | — | $104,484 |
| Susan Thomas | — | — | — | $124,054 |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
See Visit Huntington Beach executive salaries →On this list? Claim this org
Something off? Claim to fix it
Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2No
- Top official's pay set by an independent reviewPt VI · Ln 15aYes
Programs and updates
Supports businesses in Huntington Beach that serve visitors.
Questions for Visit Huntington Beach
Your first name shows with your question. Visit Huntington Beach answers here, for everyone.
Know this org? Add your story
Leisure
Leisure destination marketing programs drive growth of travel consumers from targeted markets across north america as well as key international markets. Our bedrock foundation for marketing programs is laid through investment in strategic brand research and planning, visitor segmentation and conversion studies, hotel and vacation rental…
Website/Social Media
Visit huntington beach's website, SURFCITYUSA.COM, serves as the destination's official online presence for huntington beach tourism. With fiscal year-to-date traffic peaking at 218,779 unique monthly visitors, the website is a key global marketing tool for promoting huntington beach as a premiere leisure and business travel destination.
Group Sales
Group sales for visit huntington beach is defined as corporate, association and incentive MEETINGS/PROGRAMS that are contracted with our hotels within huntington beach. Visit huntington beach assigns sales managers (18% of our staff) to attend trade show conferences, initiate sales call missions, conduct site inspections of our hotels…
Funders
Who pays for it.
From grant filings on record. Receipts are incomplete: individual donors are never listed.
Grants
By the numbers
The FY2025 990, line by line.
Download 990
| Line | Start FY25 | End FY25 |
|---|---|---|
| Cash and savingsLn 1–2 | $4.7M | $6.3M |
| Land, buildings, equipmentLn 10c | $759K | $696K |
| Total assetsLn 16 | $8.5M | $10.5M |
| LiabilitiesLn 26 | $2.8M | $2.8M |
| Net assetsLn 32 | $5.7M | $7.8M |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Pay of current officers, directors and key staffLn 5 | $358K | |||
| Other salaries and wagesLn 7 | $1.9M | |||
| Pension plan contributionsLn 8 | $136K | |||
| Other employee benefitsLn 9 | $168K | |||
| Payroll taxesLn 10 | $159K | |||
| Legal feesLn 11b | $11K | |||
| Accounting feesLn 11c | $76K | |||
| Other fees for servicesLn 11g | $125K | |||
| Advertising and promotionLn 12 | $2.8M | |||
| Office expensesLn 13 | $344K | |||
| OccupancyLn 16 | $174K | |||
| TravelLn 17 | $490K | |||
| InterestLn 20 | $48K | |||
| Depreciation, depletion and amortizationLn 22 | $377K | |||
| InsuranceLn 23 | $23K | |||
| Other expenses (24a–d)Ln 24 | $1.0M | |||
| Total functional expensesLn 25 | $8.2M |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2025 Latest Viewing | $10.3M | $8.2M | $2.0M | $7.8M | 990 PDF |
| FY2024 | $7.0M | $7.2M | −$231K | $5.7M | 990 PDF |
| FY2023 | Not on file | ||||
| FY2022 | $6.1M | $5.0M | $1.1M | $5.3M | 990 PDF |
| FY2021 | $3.7M | $2.8M | $951K | $4.1M | 990 PDF |
| FY2020 | $4.6M | $4.8M | −$200K | $3.2M | 990 PDF |
More to add? Claim this org
Schedules filed Part IV
See the full FY2025 990 (6 parts)
Part I · Summary $10,278,723 revenue, 12 lines filed
Part VI · Governance 21 of 21 board members independent, 1 to look at
Part VIII · Statement of revenue $10,278,723 across 4 lines filed
Part IX · Statement of functional expenses $8,247,403 across 16 lines filed
Part X · Balance sheet $10,521,046 assets, 15 lines filed
Part XI · Reconciliation of net assets $7,762,081 net assets at year end
Form 990 e-file (XML) FY2025 from the IRS · Classification, formation year and address from the IRS Business Master File
Similar organizations you could support · Compare with another nonprofit
Names, privacy, and removal requests More
The names, titles, and compensation shown on this page are reproduced from IRS Form 990 filings, which are public records.
Philanthropy.org does not alter the content of those filings. All information appears exactly as reported by the filing organization for the tax year shown.
We publish only information contained in the public IRS filing — and less than the filing contains. Our profile pages do not display street addresses, telephone numbers, personal email addresses, or other personal contact information, even where the filing includes them.
Many people share the same name. A name shown on this page reflects only what one organization reported in one IRS filing for one tax year. It should not be interpreted as identifying any other individual with the same or a similar name.
If you are no longer affiliated with the organization, your name will generally stop appearing in future IRS filings once the organization no longer reports you. Pages for tax years in which you were reported remain published because those filings remain part of the public record.
Philanthropy.org does not alter or remove IRS filing records. Removing a page from this website would not remove the underlying IRS filing, which remains publicly available from the IRS and other publishers of the same information.
If you believe the IRS filing itself is inaccurate, corrections must be made by the filing organization or the IRS directly.
Your org? Add context
Made it to the end? Claim this org