Scarlet Hope INC

Tax-deductible

Louisville, KY501(c)(3)Since 2009Human ServicesEIN 27-0804557Revenue $1.4M in FY2024

On file with the IRSscarlethope.org2305 Sycamore Ave, 40206-2420 · Louisville, KYTax-exempt since May 2017Publicly supported charity — 170(b)(1)(A)(vi)

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Transition women out of the adult entertainment industry.

501(c)(3) charity; gifts are tax-deductible.
60¢ of each $1 spent went to programs.
Run by 276 volunteers and 29 employees.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · People: Part I, lines 5–6

Before you give

FY2024 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2024
latest Form 990
Looks good: the latest return is for FY2024, 2 tax years back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
1 of 4
filings with a surplus
Average deficit $138K a year · 15% of revenue · last 4 filings
Concern: a surplus in 1 of the last 4 filings.
Pt I · Ln 19 · 4 filings
Spent on programs
60%
of spending
Worth a look: 60% of spending went to programs; under 65%.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$165K
to officers and key staff · 10% of spending
Top officer’s pay lower than 65% of similar orgs
Looks good: pay to officers and key staff is 10% of spending; 15% or less.
Pt VII · Sec A
Cash reserves
2 mo
of spending, in cash
Fine: 1.6 months of spending in cash; 1 to 3.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
6
named funders · $187K
Looks good: 6 funders name it on their filings; 3 or more.
Funders’ Sch. I, 990-PF
Liabilities
$200K
24% of total assets
Looks good: liabilities are 24% of assets; 50% or less.
Pt X · Ln 26
Independent board members
7
of 8 voting members
Looks good: 7 of 8 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$1.4M
-14% vs prior year
Spent
$1.6M
To programs
60%
Net assets
$642K
By yearFY2020–FY2024
Revenue
$1.4M
FY2024▼ -14%
Tap a bar for its year
Revenue by fiscal year
FY2020$757K
FY2021$889K
FY2022$334K
FY2024$1.6M
FY2024$1.4M
Expenses
$1.6M
FY2024▼ -4%
Tap a bar for its year
Expenses by fiscal year
FY2020$1.1M
FY2021$866K
FY2022$534K
FY2024$1.7M
FY2024$1.6M
Net assets
$642K
FY2024▲ +7%
Tap a bar for its year
Net assets by fiscal year
FY2020$760K
FY2021$785K
FY2022$588K
FY2024$599K
FY2024$642K

From the FY2024 Form 990 · figures checked against the IRS filing · see the original

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Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in May 2017.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

60 cents of each dollar spent went to programs.

Program services 60% · $976K Management & general 30% · $493K Fundraising 9% · $149K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

9 people listed on the 990; $165K paid to officers and key staff.

Part VII, Section A · reportable compensation
$100,000Pt VII · Sec A
Director of Operations
$65,000Pt VII · Sec A
Secretary
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
Director
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A

Rachelle Starr’s $100K as President is at the 35th percentile of top reported officer pay among 3868 $1–10M human services nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 2 named individuals · Part VII

NameFY2024FY2022FY2021FY2020
Rachelle Starr$100,000$62,000$62,000$49,450
Kristi Wells$65,000———

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

See Scarlet Hope INC executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Helps women leave the adult entertainment industry.

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Provided by the organization

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3 programs · $864K · in their own filed words · FY2024
01

Weekley community outreach into local adult entertainment establishments, illegal massage parlors, brothels, the streets and local jails. We invite women into a safe community where they encounter empowering case management and pathways towards discipleship. Over 95,475 women were encountered through outreach.

$629Kprogram expense
02

Local resource center and weekly program with an average of over 30 women served each month in the resource center. Assistance and meals provide for the immediate needs of our clients.

$168Kprogram expense
03

Discipleship and job training and offered through weekly bible study, case management, counseling, workshops and job placement.

$66Kprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · received and paid
Grants received · FY2024
See all 6 funders →
Grants paid · 1 grant · $33K · 2024–2024
Unitemized GrantFY2024$32,823

By the numbers

The FY2024 990, line by line.

1The main four
Money inPt VIII
$1.4M
Ln 12
Gifts and grantsLn 1h$1.2M
Other incomeLn 4–11$79K
Fees for servicesLn 2g$60K
Money outPt IX
$1.6M
Ln 25
Programscol B$976K
Managementcol C$493K
Fundraisingcol D$149K
Owns and owesPt X
$642K
net assets · Ln 32
Cash and savingsLn 1–2$214K
Total assetsLn 16$841K
LiabilitiesLn 26$200K
PeoplePt VI, VII
9
listed · VII A
PaidVII A2
Voting boardVI 1a8
IndependentVI 1b7
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$1.2M
Noncash giftsLn 1g$63K
Fundraising eventsLn 1c$97K
Fees for servicesLn 2g$60K
Investment incomeLn 3$5K
Other incomeLn 4–11$79K
Gains on assetsLn 7−$43K
Total revenueLn 12$1.4M
Assets in detailPt X, end of year
CashLn 1$214K
Cash and savings togetherLn 1–2$214K
InvestmentsLn 11–13$3K
Land, buildings, equipmentLn 10c$488K
Other assetsLn 15$47K
Total assetsLn 16$841K
LiabilitiesLn 26$200K
Net assetsLn 32$642K
OperationsPt I, VI
EmployeesI 529
VolunteersI 6276
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY24End FY24
Cash and savingsLn 1–2$225K$214K
InvestmentsLn 11–13$1K$3K
Land, buildings, equipmentLn 10c$562K$488K
Total assetsLn 16$798K$841K
LiabilitiesLn 26$198K$200K
Net assetsLn 32$599K$642K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Grants to domestic individualsLn 2$66K$66K
Pay of current officers, directors and key staffLn 5$171K$42K$77K$52K
Other salaries and wagesLn 7$642K$512K$105K$25K
Other employee benefitsLn 9$28K$22K$6K$1K
Payroll taxesLn 10$59K$41K$15K$3K
Legal feesLn 11b$56K$56K
Accounting feesLn 11c$55K$55K
Other fees for servicesLn 11g$120K$63K$55K$1K
Advertising and promotionLn 12$14K$14K
Office expensesLn 13$9K$5K$5K
Information technologyLn 14$73K$22K$31K$20K
OccupancyLn 16$74K$73K$774
TravelLn 17$29K$29K
Conferences, conventions and meetingsLn 19$13K$11K$2K
InterestLn 20$15K$15K
Depreciation, depletion and amortizationLn 22$38K$15K$23K
InsuranceLn 23$36K$27K$9K
Other expenses (24a–d)Ln 24$113K$52K$19K$41K
All other expensesLn 24e$5K$226$5K
Total functional expensesLn 25$1.6M$976K$493K$149K

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2024 $1.6M$1.7M−$80K$599K 990 PDF
FY2023 Not on file
FY2022 $334K$534K−$200K$588K 990 PDF
FY2021 $889K$866K$23K$785K 990 PDF
FY2020 $757K$1.1M−$295K$760K 990 PDF

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Schedules filed Part IV

III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash
See the full FY2024 990 (6 parts)
Part I · Summary $1,391,937 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $1,413,010$1,247,412
I-9 Program service revenuePrior year $93,118$60,409
I-10 Investment incomePrior year $318$5,479
I-11 Other revenuePrior year $104,154$78,637
I-12 Total revenuePrior year $1,610,600$1,391,937
I-13 Grants and similar amounts paidPrior year $0$66,416
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $861,270$899,719
I-16a Professional fundraising feesPrior year $0$0
I-17 Other expensesPrior year $829,806$651,248
I-18 Total expensesPrior year $1,691,076$1,617,383
I-19 Revenue less expensesPrior year −$80,476−$225,446
Part VI · Governance 7 of 8 board members independent, no flags
VI-1a Voting members of the governing body8
VI-1b Independent voting members7
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-14 Document retention and destruction policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $1,391,937 across 11 lines filed
VIII-1c Fundraising events$97,339
VIII-1f All other contributions, gifts and grants$1,150,073
VIII-1g Noncash contributions (included above)$62,918
VIII-1h Total contributions, gifts and grants$1,247,412
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $60,409$60,409
VIII-3 Investment incomeExcluded from tax $48,301$48,301
VIII-6 Net rental income or lossExcluded from tax $11,050$11,050
VIII-7 Net gain or loss on sales of assetsExcluded from tax −$42,822−$42,822
VIII-8 Net income from fundraising eventsExcluded from tax $57,021$57,021
VIII-11a-d Other revenue, itemized rows (sum of 11a–11d as filed)Excluded from tax $10,566$10,566
VIII-12 Total revenueRelated to mission $60,409 · Unrelated business $0 · Excluded from tax $84,116$1,391,937
Part IX · Statement of functional expenses $1,617,383 across 19 lines filed
IX-2 Grants to domestic individualsPrograms $66,416$66,416
IX-5 Pay of current officers, directors and key staffPrograms $41,590 · Management $77,033 · Fundraising $51,988$170,611
IX-7 Other salaries and wagesPrograms $511,573 · Management $104,956 · Fundraising $25,003$641,532
IX-9 Other employee benefitsPrograms $21,555 · Management $5,518 · Fundraising $1,159$28,232
IX-10 Payroll taxesPrograms $41,424 · Management $14,792 · Fundraising $3,128$59,344
IX-11b Legal feesManagement $55,788$55,788
IX-11c Accounting feesManagement $55,494$55,494
IX-11g Other fees for servicesPrograms $63,462 · Management $55,385 · Fundraising $1,099$119,946
IX-12 Advertising and promotionManagement $13,520$13,520
IX-13 Office expensesManagement $4,585 · Fundraising $4,618$9,203
IX-14 Information technologyPrograms $21,773 · Management $30,774 · Fundraising $20,356$72,903
IX-16 OccupancyPrograms $73,081 · Management $774$73,855
IX-17 TravelPrograms $29,123$29,123
IX-19 Conferences, conventions and meetingsPrograms $11,476 · Management $1,764$13,240
IX-20 InterestManagement $15,127$15,127
IX-22 Depreciation, depletion and amortizationPrograms $15,000 · Management $23,428$38,428
IX-23 InsurancePrograms $27,094 · Management $9,358$36,452
IX-24 Other expenses (24a–d)Programs $52,324 · Management $19,477 · Fundraising $41,220$113,021
IX-24e All other expensesPrograms $226 · Management $4,922$5,148
IX-25 Total functional expensesPrograms $976,117 · Management $492,695 · Fundraising $148,571$1,617,383
Part X · Balance sheet $841,306 assets, 14 lines filed
X-1 Cash, non-interest-bearingStart of year $224,893$213,908
X-3 Pledges and grants receivable$87,319
X-9 Prepaid expenses and deferred charges$2,550
X-10c Land, buildings and equipment, netStart of year $561,757$487,656
X-11 Publicly traded securitiesStart of year $1,437$2,536
X-15 Other assetsStart of year $0$47,337
X-16 Total assetsStart of year $797,682$841,306
X-17 Accounts payable and accrued expensesStart of year $52,826$22,034
X-25 Other liabilitiesStart of year $0$44,549
X-26 Total liabilitiesStart of year $198,344$199,574
X-27 Net assets without donor restrictionsStart of year $462,842$641,732
X-28 Net assets with donor restrictionsStart of year $136,496$0
X-32 Total net assets or fund balancesStart of year $599,338$641,732
X-33 Total liabilities and net assetsStart of year $797,682$841,306
Part XI · Reconciliation of net assets $641,732 net assets at year end
XI-1 Total revenue$1,391,937
XI-2 Total expenses$1,617,383
XI-3 Revenue less expenses−$225,446
XI-4 Net assets at start of year$599,338
XI-8 Prior period adjustments$267,840
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$641,732

Form 990 e-file (XML) FY2024 from the IRS · Classification, formation year and address from the IRS Business Master File

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