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Downtown Marshall Association

Not tax-deductible

Marshall, NC501(c)(4)Community Development EIN 27-0239446Revenue $198K in FY2024Latest return filed Nov 13, 2025

On file with the IRSPo Box 562, 28753-0562 · Marshall, NCTax-exempt since Oct 2011

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The mission of the Downtown Marshall Association is to cultivate sustainable economic growth in the community of Marshall.

501(c)(4) social-welfare organization; gifts are not tax-deductible as charitable contributions.
99¢ of each $1 spent went to programs.
Run by 25 volunteers.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · People: Part I, lines 5–6

Before you give

FY2024 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(4)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
No
Donations are not tax-deductible
Worth a look: the IRS does not list gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2024
latest Form 990
Looks good: the latest return is for FY2024, 2 tax years back; within 2 tax years.
IRS e-file · Filing history
Spent on programs
99%
of spending
Looks good: 99% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Cash reserves
2 mo
of spending, in cash
Fine: 2.1 months of spending in cash; 1 to 3.
Pt X · Ln 1–2 · Pt I · Ln 18
Liabilities
$4
0.01% of total assets
Looks good: liabilities are 0% of assets; 50% or less.
Pt X · Ln 26
Independent board members
8
of 8 voting members
Looks good: 8 of 8 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$198K
Spent
$183K
To programs
99%
Net assets
$33K

From the FY2024 Form 990 · see the original

990 PDF Claim

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in Oct 2011.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

99 cents of each dollar spent went to programs.

Program services 99% · $180K Management & general 1% · $2K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

Something off? Claim to add context

Who runs it and what they're paid

8 people listed on the 990.

Part VII, Section A · reportable compensation
Hollie West
Board President
$0Pt VII · Sec A
Kate Sonoskus
Vice President
$0Pt VII · Sec A
$0Pt VII · Sec A
Rhesa Edwards
Secretary
$0Pt VII · Sec A
John Davis
Board Member
$0Pt VII · Sec A
Tara Horne
Board Member
$0Pt VII · Sec A
Marc Horne
Board Member
$0Pt VII · Sec A
Joleigh Bowden
Board Member
$0Pt VII · Sec A
See Downtown Marshall Association executive salaries →

Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2Yes
  • Top official's pay set by an independent reviewPt VI · Ln 15aNo

Programs and updates

Promotes sustainable economic growth in the Marshall community.

Questions for Downtown Marshall Association

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Your first name shows with your question. Downtown Marshall Association answers here, for everyone.

3 programs · $180K · in their own filed words · FY2024
01

Our primary service is to promote downtown Marshall and bring people in to shop, dine, listen to music, participate in the arts, and enjoy our community. We do this by organizing events such as: Mermaids Festival, Music Festivals, Marshall Gras (small-scale Mardi Gras) and the Jingle Mingle.

$180Kprogram expense
02

In September of 2024, our town was flooded due to Hurricane Helene. The Downtown Marshall Association took a lead role in organizing the recovery meetings and partnered with many organizations that came in to help our town recover. A GoFundMe was set up to benefit the town businesses and residents affected by the hurricane.

Pt IX · col B
03

The Downtown Marshall Association Markets Our Town Through

- Rack Cards (strategically placed throughout the region) - Walking Maps - Paid Advertising (News-Record & Sentinel and Madison County Visitors annual Visitors Guide) - Membership in Chambers (Madison County and Asheville) - Social Media boosts

Pt IX · col B

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · this organization's grantmaking
Grants paid · 1 grant · $31K · 2024–2024
Unitemized GrantFY2024$30,838

By the numbers

The FY2024 990, line by line.

Download 990
from philanthropy.org
1The main four
Money inPt VIII
$198K
Ln 12
Gifts and grantsLn 1h$192K
Other incomeLn 4–11$5K
Fees for servicesLn 2g$2K
Money outPt IX
$183K
Ln 25
Programscol B$180K
Managementcol C$2K
Owns and owesPt X
$33K
net assets · Ln 32
Cash and savingsLn 1–2$32K
Total assetsLn 16$33K
LiabilitiesLn 26$4
PeoplePt VI, VII
8
listed · VII A
PaidVII A0
Voting boardVI 1a8
IndependentVI 1b8
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$192K
Fees for servicesLn 2g$2K
Investment incomeLn 3$1
Other incomeLn 4–11$5K
Total revenueLn 12$198K
Assets in detailPt X, end of year
CashLn 1$31K
SavingsLn 2$1K
Cash and savings togetherLn 1–2$32K
Total assetsLn 16$33K
LiabilitiesLn 26$4
Net assetsLn 32$33K
OperationsPt I, VI
EmployeesI 50
VolunteersI 625
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13No
Records policyVI 14No
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY24End FY24
Cash and savingsLn 1–2$16K$32K
Total assetsLn 16$17K$33K
LiabilitiesLn 26$4$4
Net assetsLn 32$17K$33K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Grants to domestic organizationsLn 1$119K$119K
Grants to domestic individualsLn 2$31K$31K
Management feesLn 11a$5K$4K$1K$0
Other fees for servicesLn 11g$2K$2K$0$0
Advertising and promotionLn 12$1K$1K$0$0
Office expensesLn 13$954$0$954$0
InsuranceLn 23$959$767$192$0
Other expenses (24a–d)Ln 24$22K$22K$335$0
Total functional expensesLn 25$183K$180K$2K$0

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2024 Latest ViewingFiled with the IRS Nov 13, 2025 $198K$183K$16K$33K 990 PDF

Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support O · Explanations
See the full FY2024 990 (6 parts)
Part I · Summary $198,483 revenue, 12 lines filed
I-8 Contributions and grants$191,784
I-9 Program service revenue$1,940
I-10 Investment income$1
I-11 Other revenue$4,758
I-12 Total revenue$198,483
I-13 Grants and similar amounts paid$149,771
I-14 Benefits paid to members$0
I-15 Salaries and benefits$0
I-16a Professional fundraising fees$0
I-17 Other expenses$32,743
I-18 Total expenses$182,514
I-19 Revenue less expenses$15,969
Part VI · Governance 8 of 8 board members independent, 4 to look at
VI-1a Voting members of the governing body8
VI-1b Independent voting members8
VI-2 Family or business relationship among officers or directorsYes
VI-13 Written whistleblower policyNo
VI-14 Document retention and destruction policyNo
VI-15a Process for setting top official's payNo
VI-12a Written conflict of interest policyYes
Part VIII · Statement of revenue $198,483 across 6 lines filed
Lines not itemized here account for $4,758 of total revenue; see the IRS return.
VIII-1b Membership dues$1,550
VIII-1f All other contributions, gifts and grants$190,234
VIII-1h Total contributions, gifts and grants$191,784
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Unrelated business $0 · Excluded from tax $0$1,940
VIII-3 Investment incomeUnrelated business $0 · Excluded from tax $1$1
VIII-12 Total revenueRelated to mission $6,698 · Unrelated business $0 · Excluded from tax $1$198,483
Part IX · Statement of functional expenses $182,514 across 8 lines filed
IX-1 Grants to domestic organizationsPrograms $118,933$118,933
IX-2 Grants to domestic individualsPrograms $30,838$30,838
IX-11a Management feesPrograms $4,070 · Management $1,018 · Fundraising $0$5,088
IX-11g Other fees for servicesPrograms $2,240 · Management $0 · Fundraising $0$2,240
IX-12 Advertising and promotionPrograms $1,257 · Management $0 · Fundraising $0$1,257
IX-13 Office expensesPrograms $0 · Management $954 · Fundraising $0$954
IX-23 InsurancePrograms $767 · Management $192 · Fundraising $0$959
IX-24 Other expenses (24a–d)Programs $21,910 · Management $335 · Fundraising $0$22,245
IX-25 Total functional expensesPrograms $180,015 · Management $2,499 · Fundraising $0$182,514
Part X · Balance sheet $33,173 assets, 11 lines filed
X-1 Cash, non-interest-bearingStart of year $13,225$31,090
X-2 Savings and temporary cash investmentsStart of year $3,022$1,026
X-4 Accounts receivableStart of year $25$25
X-8 Inventories for sale or useStart of year $932$1,032
X-16 Total assetsStart of year $17,204$33,173
X-17 Accounts payable and accrued expensesStart of year $4$4
X-26 Total liabilitiesStart of year $4$4
X-27 Net assets without donor restrictionsStart of year $17,200$21,817
X-28 Net assets with donor restrictionsStart of year $0$11,352
X-32 Total net assets or fund balancesStart of year $17,200$33,169
X-33 Total liabilities and net assetsStart of year $17,204$33,173
Part XI · Reconciliation of net assets $33,169 net assets at year end
XI-1 Total revenue$198,483
XI-2 Total expenses$182,514
XI-3 Revenue less expenses$15,969
XI-4 Net assets at start of year$17,200
XI-10 Net assets at end of year$33,169

Form 990 e-file (XML) FY2024 from the IRS · Classification, formation year and address from the IRS Business Master File

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