Kind Campaign

Tax-deductible

Los Angeles, CA501(c)(3)Crime & LegalEIN 26-4365882

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Kind Campaign is an international anti-bullying school assembly program, documentary and viral community that offers education, support, and healing to children, teens, and adults by providing online and in-school resources.

501(c)(3) charity; gifts are tax-deductible.
87¢ of each $1 spent went to programs.
$300K paid to officers and key staff.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · Pay: Part VII

Before you give

FY2024 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2024
latest Form 990
Looks good: the latest return is for FY2024, 2 tax years back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
2 of 3
filings with a surplus
Average surplus $652K a year · 63% of revenue · last 3 filings
Fine: a surplus in 2 of the last 3 filings.
Pt I · Ln 19 · 3 filings
Spent on programs
87%
of spending
Looks good: 87% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$300K
to officers and key staff · 52% of spending
Top officer’s pay higher than 63% of similar orgs
Concern: pay to officers and key staff is 52% of spending; over 30%.
Pt VII · Sec A
Cash reserves
42 mo
of spending, in cash
Looks good: 41.8 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
2
named funders · $1.8M
Fine: 2 funders name it on their filings; under 3.
Funders’ Sch. I, 990-PF
Liabilities
$0
0% of total assets
Looks good: liabilities are 0% of assets; 50% or less.
Pt X · Ln 26
Independent board members
2
of 6 voting members
Worth a look: 2 of 6 voting members are independent, under half.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$2.5M
×12 vs prior year
Spent
$581K
To programs
87%
Net assets
$2.0M
By yearFY2020–FY2024
Revenue
$2.5M
FY2024▲ ×12
Revenue by fiscal year
FY2020$49K
FY2021$371K
FY2022$151K
FY2023$219K
FY2024$2.5M
Expenses
$581K
FY2024▲ +98%
Expenses by fiscal year
FY2020Not on file
FY2021$277K
FY2022Not on file
FY2023$294K
FY2024$581K
Net assets
$2.0M
FY2024▲ ×23
Net assets by fiscal year
FY2020$223K
FY2021$318K
FY2022$161K
FY2023$86K
FY2024$2.0M

From the FY2024 Form 990 · figures checked against the IRS filing · see the original

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Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in Oct 2010.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

87 cents of each dollar spent went to programs.

Program services 87% · $507K Management & general 7% · $39K Fundraising 6% · $35K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

6 people listed on the 990; $300K paid to officers and key staff.

Part VII, Section A · reportable compensation
President
$150,000Pt VII · Sec A
Vice-President
$150,000Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A

Lauren Paul’s $150K as President is at the 63rd percentile of top reported officer pay among 1147 $1–10M crime & legal nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 4 named individuals · Part VII

NameFY2024FY2023FY2022FY2021FY2020
Lauren Paul$150,000$93,333$100,000——
Molly Thompson$150,000$93,333$100,000$90,000$113,333
Lauren Parsekian————$113,333
Lauren Sturtevant———$90,000—

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aNo

Programs and updates

Combats bullying through assemblies, documentaries, and online resources for all ages.

Provided by the organization

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3 program services account for $507K of program spending, described in the organization's own filed words · FY2024.
01

Kind Campaign Assemblies

The kind campaign assembly is kind campaign's flagship program and can be led by the co-founders or school faculty and counselors. When the assemblies are led by the two co-founders of the organization, they personally speak in schools across north america on traveling tours to facilitate the program.

$502Kprogram expense
02

Kind Club Curriculum

The kind club curriculum offers a safe and supportive space for students to come together from all walks of life, to have deep and meaningful discussions, and to create stronger and healthier relationships with themselves and their peers.

$5Kprogram expense
03

Kind campaign's official volunteer program, kind ambassadors, gives people across the world the opportunity to spread kind campaign assemblies and kind clubs into their local schools and communities. There are currently over 400 active kind ambassador volunteers creating change in their communities.

Pt IX · col B

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Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · funders on record
Grants received · FY2024
DtcareFY2024$1.8M
Total grants receivedfrom 2 funders$1.8M

By the numbers

The FY2024 990, line by line.

1The main four
Money inPt VIII
$2.5M
Ln 12
Gifts and grantsLn 1h$2.5M
Money outPt IX
$581K
Ln 25
Programscol B$507K
Managementcol C$39K
Fundraisingcol D$35K
Owns and owesPt X
$2.0M
net assets · Ln 32
Cash and savingsLn 1–2$2.0M
Total assetsLn 16$2.0M
LiabilitiesLn 26$0
PeoplePt VI, VII
6
listed · VII A
PaidVII A2
Voting boardVI 1a6
IndependentVI 1b2
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$2.5M
Total revenueLn 12$2.5M
Assets in detailPt X, end of year
CashLn 1$2.0M
Cash and savings togetherLn 1–2$2.0M
Land, buildings, equipmentLn 10c$0
Total assetsLn 16$2.0M
LiabilitiesLn 26$0
Net assetsLn 32$2.0M
OperationsPt I, VI
EmployeesI 53
VolunteersI 60
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY24End FY24
Cash and savingsLn 1–2$86K$2.0M
Land, buildings, equipmentLn 10c$0$0
Total assetsLn 16$86K$2.0M
LiabilitiesLn 26$0$0
Net assetsLn 32$86K$2.0M
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Pay of current officers, directors and key staffLn 5$300K$252K$18K$30K
Other salaries and wagesLn 7$29K$29K
Payroll taxesLn 10$25K$22K$1K$2K
Accounting feesLn 11c$15K$15K
Other fees for servicesLn 11g$83K$83K
Advertising and promotionLn 12$24K$24K
Office expensesLn 13$22K$16K$3K$2K
Information technologyLn 14$2K$2K
TravelLn 17$14K$14K$546$182
InsuranceLn 23$4K$4K
Other expenses (24a–d)Ln 24$62K$61K$533$592
Total functional expensesLn 25$581K$507K$39K$35K

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2024 Latest Viewing $2.5M$581K$1.9M$2.0M 990 PDF
FY2023 $219K$294K−$75K$86K 990 PDF
FY2022 $151K$161K 990 PDF
FY2021 $371K$277K$94K$318K 990 PDF
FY2020 $49K$223K 990 PDF

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Schedules filed Part IV

III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash
See the full FY2024 990 (4 parts)
Part VIII · Statement of revenue $2,518,117 across 3 lines filed
VIII-1f All other contributions, gifts and grants$2,518,117
VIII-1h Total contributions, gifts and grants$2,518,117
VIII-12 Total revenueRelated to mission $0 · Unrelated business $0 · Excluded from tax $0$2,518,117
Part IX · Statement of functional expenses $580,623 across 11 lines filed
IX-5 Pay of current officers, directors and key staffPrograms $252,000 · Management $18,000 · Fundraising $30,000$300,000
IX-7 Other salaries and wagesPrograms $28,588$28,588
IX-10 Payroll taxesPrograms $21,771 · Management $1,397 · Fundraising $2,328$25,496
IX-11c Accounting feesManagement $15,000$15,000
IX-11g Other fees for servicesPrograms $82,832$82,832
IX-12 Advertising and promotionPrograms $24,000$24,000
IX-13 Office expensesPrograms $16,347 · Management $3,495 · Fundraising $1,962$21,804
IX-14 Information technologyPrograms $2,400$2,400
IX-17 TravelPrograms $13,765 · Management $546 · Fundraising $182$14,493
IX-23 InsurancePrograms $4,040$4,040
IX-24 Other expenses (24a–d)Programs $60,845 · Management $533 · Fundraising $592$61,970
IX-25 Total functional expensesPrograms $506,588 · Management $38,971 · Fundraising $35,064$580,623
Part X · Balance sheet $2,023,989 assets, 6 lines filed
X-1 Cash, non-interest-bearingStart of year $86,495$2,023,989
X-10c Land, buildings and equipment, netStart of year $0$0
X-16 Total assetsStart of year $86,495$2,023,989
X-26 Total liabilitiesStart of year $0$0
X-32 Total net assets or fund balancesStart of year $86,495$2,023,989
X-33 Total liabilities and net assetsStart of year $86,495$2,023,989
Part XI · Reconciliation of net assets $2,023,989 net assets at year end
XI-1 Total revenue$2,518,117
XI-2 Total expenses$580,623
XI-3 Revenue less expenses$1,937,494
XI-4 Net assets at start of year$86,495
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$2,023,989

Form 990 e-file (XML) FY2024 from the IRS · Classification, formation year and address from the IRS Business Master File

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