Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Apr 2011.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Where the money goes
86 cents of each dollar spent went to programs.
Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.
Who runs it and what they're paid
9 people listed on the 990; $210K paid to officers and key staff.
Lata Menon’s $144K as Chief Executive Officer is at the 7th percentile of top reported officer pay among 746 $10–100M mental health nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
Compensation history total reportable pay by year · 3 named individuals · Part VII
| Name | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 |
|---|---|---|---|---|---|---|
| Scott Jerrett | — | — | — | — | — | $146,196 |
| Lata Menon | $143,979 | $111,102 | $107,731 | $97,522 | $92,140 | — |
| David Sheppard | $135,080 | $106,003 | $102,103 | $94,578 | $93,652 | — |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
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Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2No
- Top official's pay set by an independent reviewPt VI · Ln 15aYes
Programs and updates
Helps people find and use medical, mental health, and addiction services.
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First choice services incorporated operates several programs and helplines across six states with the common goal of making behavioral health services easier to access and navigate. Programs include HELP4WV, WV suicide lifeline, HELP-304, 1-800-GAMBLER, WV tobacco quitline, FCS peer recovery support, WV navigator, and similar programs in…
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Funders
Who pays for it.
From grant filings on record. Receipts are incomplete: individual donors are never listed.
Grants
By the numbers
The FY2023 990, line by line.
Download 990
| Line | Start FY23 | End FY23 |
|---|---|---|
| Cash and savingsLn 1–2 | $3.1M | $5.1M |
| Land, buildings, equipmentLn 10c | $60K | $905K |
| Total assetsLn 16 | $4.0M | $8.2M |
| LiabilitiesLn 26 | $497K | $1.4M |
| Net assetsLn 32 | $3.5M | $6.8M |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Other salaries and wagesLn 7 | $6.0M | $5.3M | $694K | |
| Pension plan contributionsLn 8 | $63K | $56K | $7K | |
| Other employee benefitsLn 9 | $386K | $336K | $50K | |
| Payroll taxesLn 10 | $498K | $440K | $58K | |
| Legal feesLn 11b | $10K | $10K | ||
| Accounting feesLn 11c | $21K | $21K | ||
| Other fees for servicesLn 11g | $869K | $712K | $157K | |
| Advertising and promotionLn 12 | $806K | $791K | $15K | |
| Office expensesLn 13 | $93K | $40K | $53K | |
| OccupancyLn 16 | $596K | $405K | $191K | |
| TravelLn 17 | $66K | $59K | $7K | |
| Conferences, conventions and meetingsLn 19 | $112K | $92K | $20K | |
| Depreciation, depletion and amortizationLn 22 | $22K | $2K | $20K | |
| InsuranceLn 23 | $42K | $2K | $40K | |
| Other expenses (24a–d)Ln 24 | $67K | $28K | $39K | |
| Total functional expensesLn 25 | $9.6M | $8.3M | $1.4M | $0 |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2025 Latest | $14.3M | $13.9M | $411K | $8.0M | 990 PDF |
| FY2024 | $11.9M | $11.1M | $819K | $7.6M | 990 PDF |
| FY2023 Viewing | $12.8M | $9.6M | $3.2M | $6.8M | 990 PDF |
| FY2022 | $8.2M | $6.7M | $1.6M | $3.5M | 990 PDF |
| FY2021 | $5.5M | $5.0M | $475K | $2.1M | 990 PDF |
| FY2020 | $5.5M | $4.3M | $1.2M | $1.7M | 990 PDF |
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Schedules filed Part IV
See the full FY2023 990 (4 parts)
Part VIII · Statement of revenue $12,804,937 across 6 lines filed
Part IX · Statement of functional expenses $9,641,628 across 15 lines filed
Part X · Balance sheet $8,159,576 assets, 12 lines filed
Part XI · Reconciliation of net assets $6,750,876 net assets at year end
Form 990 e-file (XML) FY2023 from the IRS · Classification, formation year and address from the IRS Business Master File
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