Marketumbrella Org

Tax-deductible

New Orleans, LA501(c)(3)Community DevelopmentEIN 26-2477706Revenue $4.4M in FY2024

On file with the IRSmarketumbrella.org200 Broadway St Ste 107, 70118-3578 · New Orleans, LATax-exempt since Dec 2008Publicly supported charity — 170(b)(1)(A)(vi)

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By learning, sharing and growing, Marketumbrella.Org (muo) cultivates community markets that utilize local resources to bolster authentic local traditions. Muo believes that ambitious social, health, environmental and financial goals are achieved if trust and respect are present. Muo's programs involve assisting other markets to measure their own economic impact using their own developed tools, hosting workshops in developing funding strategies and best practices, and launching and conducting a number of programs that target specific agriculturally based enterprises. Muo serves both research and practitioner by testing theories about public markets via the operation of its longest running program, the crescent city farmers market.

501(c)(3) charity; gifts are tax-deductible.
81¢ of each $1 spent went to programs.
Run by 40 volunteers and 15 employees.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · People: Part I, lines 5–6

Before you give

FY2024 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2024
latest Form 990
Looks good: the latest return is for FY2024, 2 tax years back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
3 of 5
filings with a surplus
Average surplus $605K a year · 27% of revenue · last 5 filings
Worth a look: a surplus in 3 of the last 5 filings.
Pt I · Ln 19 · 5 filings
Spent on programs
81%
of spending
Looks good: 81% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$86K
to officers and key staff · 4% of spending
Top officer’s pay lower than 87% of similar orgs
Looks good: pay to officers and key staff is 4% of spending; 15% or less.
Pt VII · Sec A
Cash reserves
14 mo
of spending, in cash
Looks good: 14.3 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
1
named funder · $35K
Fine: 1 funder names it on their filings; under 3.
Funders’ Sch. I, 990-PF
Liabilities
$308K
7% of total assets
Looks good: liabilities are 7% of assets; 50% or less.
Pt X · Ln 26
Independent board members
15
of 15 voting members
Looks good: 15 of 15 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$4.4M
+189% vs prior year
Spent
$2.2M
To programs
81%
Net assets
$3.9M
By yearFY2020–FY2024
Revenue
$4.4M
FY2024▲ +189%
Tap a bar for its year
Revenue by fiscal year
FY2020$1.4M
FY2021$1.2M
FY2022$2.6M
FY2023$1.5M
FY2024$4.4M
Expenses
$2.2M
FY2024▲ +7%
Tap a bar for its year
Expenses by fiscal year
FY2020$955K
FY2021$1.3M
FY2022$1.6M
FY2023$2.1M
FY2024$2.2M
Net assets
$3.9M
FY2024▲ +123%
Tap a bar for its year
Net assets by fiscal year
FY2020$1.2M
FY2021$1.2M
FY2022$2.1M
FY2023$1.8M
FY2024$3.9M

From the FY2024 Form 990 · figures checked against the IRS filing · see the original

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Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in Dec 2008.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

81 cents of each dollar spent went to programs.

Program services 81% · $1.8M Management & general 19% · $415K Fundraising 0% · $9K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

16 people listed on the 990; $86K paid to officers and key staff.

Part VII, Section A · reportable compensation
Executive Director
$86,031Pt VII · Sec A
Vice President
$0Pt VII · Sec A
Treasurer
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
Director
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A

Angelina Harrison’s $86K as Executive Director is at the 13th percentile of top reported officer pay among 2832 $1–10M community development nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 4 named individuals · Part VII

NameFY2024FY2023FY2022FY2021FY2020
Cordelia Heaney—$21,407$90,484$78,446—
Angelina Harrison$86,031$89,042$62,391——
Kathryn Parker————$43,428
Robin Barnes————$36,000

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2Yes
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Cultivates community markets using local resources to support traditions and achieve social goals.

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Provided by the organization

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3 programs · $1.4M · in their own filed words · FY2024
01

Market Match

Muo believes farmers markets should benefit farmers, shoppers, and the wider community. Through market match, muo offers incentives to consumers with high need to purchase the best local produce available at muo markets and at partner retailers across new orleans.

$984Kprogram expense
02

Greaux the good louisiana gives direct-to-consumer food purveyors (such as farmers markets, farm stands, and produce stands) the opportunity to create or expand nutrition incentive programs such as a supplemental nutrition assistance program (snap) or farmers market nutrition program (FMNP).

$286Kprogram expense
03

Crescent city farmers market (CCFM) is the hallmark project for muo, where staff and local vendors provide a professionally run farmers market with three weekly markets in orleans parish. Through nutrition incentive and education programs, CCFM ensures that everyone from kids to seniors has access to healthy local foods.

$86Kprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · received and paid
Grants received · FY2025
Total grants receivedfrom 1 funder$35K
Grants paid · 36 grants · $1.1M · 2021–2024
Top Box FoodsIL · FY2024$43,736
Sprout NolaLA · FY2024$37,000
Berry Town Produce LLCFY2024$23,701
Camellia City Market INCLA · FY2024$20,000
St Helena Cattle CompanyLA · FY2024$18,000
Hammond Downtown Development DistrictFY2024$13,000
Veggi Co-OpLA · FY2024$12,497
Indian Spring Farmers AssociationFY2024$10,000
Jv FoodsFY2024$9,167
One Strong LLCFY2024$8,000
See all 36 grants →

By the numbers

The FY2024 990, line by line.

1The main four
Money inPt VIII
$4.4M
Ln 12
Gifts and grantsLn 1h$4.2M
Fees for servicesLn 2g$177K
Investment incomeLn 3$28K
Money outPt IX
$2.2M
Ln 25
Programscol B$1.8M
Managementcol C$415K
Fundraisingcol D$9K
Owns and owesPt X
$3.9M
net assets · Ln 32
Cash and savingsLn 1–2$2.6M
Total assetsLn 16$4.2M
LiabilitiesLn 26$308K
PeoplePt VI, VII
16
listed · VII A
PaidVII A1
Voting boardVI 1a15
IndependentVI 1b15
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$4.2M
Government grantsLn 1e$3.9M
Fundraising eventsLn 1c$30K
Fees for servicesLn 2g$177K
Investment incomeLn 3$28K
Total revenueLn 12$4.4M
Assets in detailPt X, end of year
CashLn 1$1.4M
SavingsLn 2$1.2M
Cash and savings togetherLn 1–2$2.6M
InvestmentsLn 11–13$1.2M
Land, buildings, equipmentLn 10c$10K
Total assetsLn 16$4.2M
LiabilitiesLn 26$308K
Net assetsLn 32$3.9M
OperationsPt I, VI
EmployeesI 515
VolunteersI 640
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY24End FY24
Cash and savingsLn 1–2$592K$2.6M
InvestmentsLn 11–13$423K$1.2M
Land, buildings, equipmentLn 10c$10K$10K
Total assetsLn 16$2.1M$4.2M
LiabilitiesLn 26$359K$308K
Net assetsLn 32$1.8M$3.9M
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Grants to domestic organizationsLn 1$469K$469K
Pay of current officers, directors and key staffLn 5$86K$86K
Other salaries and wagesLn 7$669K$575K$93K$2K
Pension plan contributionsLn 8$5K$5K
Other employee benefitsLn 9$72K$70K$2K
Payroll taxesLn 10$59K$42K$17K$130
Legal feesLn 11b$102$102
Accounting feesLn 11c$71K$13K$58K
Lobbying feesLn 11d$20K$3K$17K
Other fees for servicesLn 11g$148K$59K$85K$4K
Advertising and promotionLn 12$93K$91K$1K$484
Office expensesLn 13$38K$11K$27K$66
Information technologyLn 14$27K$7K$20K
OccupancyLn 16$55K$55K
TravelLn 17$28K$23K$4K$663
Conferences, conventions and meetingsLn 19$8K$3K$4K$245
Depreciation, depletion and amortizationLn 22$4K$4K
InsuranceLn 23$19K$7K$12K
Other expenses (24a–d)Ln 24$345K$333K$11K$2K
Total functional expensesLn 25$2.2M$1.8M$415K$9K

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2024 Latest Viewing $4.4M$2.2M$2.2M$3.9M 990 PDF
FY2023 $1.5M$2.1M−$560K$1.8M 990 PDF
FY2022 $2.6M$1.6M$965K$2.1M 990 PDF
FY2021 $1.2M$1.3M−$38K$1.2M 990 PDF
FY2020 $1.4M$955K$492K$1.2M 990 PDF

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Schedules filed Part IV

III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash
See the full FY2024 990 (6 parts)
Part I · Summary $4,383,076 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $1,294,434$4,183,686
I-9 Program service revenuePrior year $172,394$177,268
I-10 Investment incomePrior year $30,417$28,216
I-11 Other revenuePrior year $21,974−$6,094
I-12 Total revenuePrior year $1,519,219$4,383,076
I-13 Grants and similar amounts paidPrior year $500,241$469,486
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $839,873$891,191
I-16a Professional fundraising feesPrior year $0$0
I-17 Other expensesPrior year $739,544$855,868
I-18 Total expensesPrior year $2,079,658$2,216,545
I-19 Revenue less expensesPrior year −$560,439$2,166,531
Part VI · Governance 15 of 15 board members independent, 1 to look at
VI-1a Voting members of the governing body15
VI-1b Independent voting members15
VI-2 Family or business relationship among officers or directorsYes
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-14 Document retention and destruction policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $4,383,076 across 9 lines filed
VIII-1c Fundraising events$29,599
VIII-1e Government grants$3,861,506
VIII-1f All other contributions, gifts and grants$292,581
VIII-1h Total contributions, gifts and grants$4,183,686
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $177,268$177,268
VIII-3 Investment incomeExcluded from tax $28,216$28,216
VIII-8 Net income from fundraising eventsExcluded from tax −$12,576−$12,576
VIII-11a-d Other revenue, itemized rows (sum of 11a–11d as filed)Related to mission $6,482$6,482
VIII-12 Total revenueRelated to mission $183,750 · Unrelated business $0 · Excluded from tax $15,640$4,383,076
Part IX · Statement of functional expenses $2,216,545 across 19 lines filed
IX-1 Grants to domestic organizationsPrograms $469,486$469,486
IX-5 Pay of current officers, directors and key staffPrograms $86,031$86,031
IX-7 Other salaries and wagesPrograms $574,610 · Management $92,596 · Fundraising $2,063$669,269
IX-8 Pension plan contributionsManagement $4,942$4,942
IX-9 Other employee benefitsPrograms $69,764 · Management $2,123$71,887
IX-10 Payroll taxesPrograms $41,652 · Management $17,280 · Fundraising $130$59,062
IX-11b Legal feesManagement $102$102
IX-11c Accounting feesPrograms $12,540 · Management $58,191$70,731
IX-11d Lobbying feesPrograms $3,333 · Management $16,665$19,998
IX-11g Other fees for servicesPrograms $58,816 · Management $84,894 · Fundraising $3,793$147,503
IX-12 Advertising and promotionPrograms $90,992 · Management $1,062 · Fundraising $484$92,538
IX-13 Office expensesPrograms $11,275 · Management $27,084 · Fundraising $66$38,425
IX-14 Information technologyPrograms $7,466 · Management $19,835$27,301
IX-16 OccupancyManagement $55,254$55,254
IX-17 TravelPrograms $22,640 · Management $4,204 · Fundraising $663$27,507
IX-19 Conferences, conventions and meetingsPrograms $3,424 · Management $4,220 · Fundraising $245$7,889
IX-22 Depreciation, depletion and amortizationManagement $4,247$4,247
IX-23 InsurancePrograms $7,183 · Management $12,038$19,221
IX-24 Other expenses (24a–d)Programs $332,794 · Management $10,568 · Fundraising $1,790$345,152
IX-25 Total functional expensesPrograms $1,792,006 · Management $415,305 · Fundraising $9,234$2,216,545
Part X · Balance sheet $4,239,850 assets, 17 lines filed
X-1 Cash, non-interest-bearingStart of year $284,751$1,440,610
X-2 Savings and temporary cash investmentsStart of year $307,366$1,200,138
X-3 Pledges and grants receivableStart of year $1,065,110$319,533
X-4 Accounts receivableStart of year $11,342$14,065
X-8 Inventories for sale or useStart of year $5,939$6,700
X-9 Prepaid expenses and deferred chargesStart of year $13,054$11,829
X-10c Land, buildings and equipment, netStart of year $9,877$10,306
X-12 Other securitiesStart of year $423,473$1,234,194
X-14 Intangible assetsStart of year $2,475$2,475
X-16 Total assetsStart of year $2,123,387$4,239,850
X-17 Accounts payable and accrued expensesStart of year $250,644$165,221
X-25 Other liabilitiesStart of year $107,906$143,261
X-26 Total liabilitiesStart of year $358,550$308,482
X-27 Net assets without donor restrictionsStart of year $1,060,372$680,749
X-28 Net assets with donor restrictionsStart of year $704,465$3,250,619
X-32 Total net assets or fund balancesStart of year $1,764,837$3,931,368
X-33 Total liabilities and net assetsStart of year $2,123,387$4,239,850
Part XI · Reconciliation of net assets $3,931,368 net assets at year end
XI-1 Total revenue$4,383,076
XI-2 Total expenses$2,216,545
XI-3 Revenue less expenses$2,166,531
XI-4 Net assets at start of year$1,764,837
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$3,931,368

Form 990 e-file (XML) FY2024 from the IRS · Classification, formation year and address from the IRS Business Master File

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