To assist business owners,ceos and those in comparable positions of responsibility, to broaden their definition of success

501(c)(3) charity; gifts are tax-deductible.
85¢ of each $1 spent went to programs.
Run by 11 volunteers and 4 employees.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · People: Part I, lines 5–6

Before you give

FY2024 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2024
latest Form 990
Looks good: the latest return is for FY2024, 2 tax years back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
1 of 5
filings with a surplus
Average deficit $59K a year · 5% of revenue · last 5 filings
Concern: a surplus in 1 of the last 5 filings.
Pt I · Ln 19 · 5 filings
Spent on programs
85%
of spending
Looks good: 85% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$374K
to officers and key staff · 21% of spending
Worth a look: pay to officers and key staff is 21% of spending; over 20%.
Pt VII · Sec A
1 mo
of spending, in cash
Fine: 1.4 months of spending in cash; 1 to 3.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
1
named funder · $25K
Fine: 1 funder names it on their filings; under 3.
Funders’ Sch. I, 990-PF
Liabilities
$252K
77% of total assets
Worth a look: liabilities are 77% of assets; over 65%.
Pt X · Ln 26
Independent board members
12
of 13 voting members
Looks good: 12 of 13 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$1.3M
-13% vs prior year
Spent
$1.8M
To programs
85%
Net assets
$76K
By yearFY2020–FY2024
Revenue
$1.3M
FY2024▼ -13%
Tap a bar for its year
Revenue by fiscal year
FY2020$891K
FY2021$947K
FY2022$1.9M
FY2023$1.5M
FY2024$1.3M
Expenses
$1.8M
FY2024▲ +3%
Tap a bar for its year
Expenses by fiscal year
FY2020$972K
FY2021$1.0M
FY2022$1.4M
FY2023$1.7M
FY2024$1.8M
Net assets
$76K
FY2024▼ -89%
Tap a bar for its year
Net assets by fiscal year
FY2020$147K
FY2021$151K
FY2022$648K
FY2023$699K
FY2024$76K

From the FY2024 Form 990 · figures checked against the IRS filing · see the original

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Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in Mar 2008.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

85 cents of each dollar spent went to programs.

Program services 85% · $1.5M Management & general 12% · $214K Fundraising 3% · $53K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

14 people listed on the 990; $374K paid to officers and key staff.

Part VII, Section A · reportable compensation
President & CEO
$276,311Pt VII · Sec A
$97,845Pt VII · Sec A
$0Pt VII · Sec A
Director
$0Pt VII · Sec A
Director
$0Pt VII · Sec A
Director
$0Pt VII · Sec A
Director
$0Pt VII · Sec A
Director
$0Pt VII · Sec A

J Douglas Holladay’s $276K as President & CEO is at the 93rd percentile of top reported officer pay among 3394 $1–10M education nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 2 named individuals · Part VII

NameFY2024FY2023FY2022FY2021FY2020
J Douglas Holladay$276,311$306,811$238,311$218,950$238,311
Melanie Horsford$97,845$100,345———

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

See Pathnorth INC executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2Yes
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Helps leaders redefine success beyond traditional business metrics.

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Provided by the organization

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1 program · $1.5M · in their own filed words · FY2024
01

Pathnorth offers a combination of salons, regional meetings, an annual conference and international experiences to impact and inspire our members based on the following PRINCIPLES:1)LIFE is best lived and understood holistically where all aspects of our existence weave together in an integrated fashion and contribute to our overall sense…

$1.5Mprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · funders on record
Grants received · FY2025
Total grants receivedfrom 1 funder$25K

By the numbers

The FY2024 990, line by line.

1The main four
Money inPt VIII
$1.3M
Ln 12
Gifts and grantsLn 1h$911K
Fees for servicesLn 2g$392K
Investment incomeLn 3$26K
Money outPt IX
$1.8M
Ln 25
Programscol B$1.5M
Managementcol C$214K
Fundraisingcol D$53K
Owns and owesPt X
$76K
net assets · Ln 32
Cash and savingsLn 1–2$215K
Total assetsLn 16$328K
LiabilitiesLn 26$252K
PeoplePt VI, VII
14
listed · VII A
PaidVII A2
Voting boardVI 1a13
IndependentVI 1b12
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$911K
Fees for servicesLn 2g$392K
Investment incomeLn 3$26K
Other incomeLn 4–11$257
Gains on assetsLn 7$11K
Total revenueLn 12$1.3M
Assets in detailPt X, end of year
CashLn 1$192K
SavingsLn 2$24K
Cash and savings togetherLn 1–2$215K
InvestmentsLn 11–13$8K
Land, buildings, equipmentLn 10c$3K
Other assetsLn 15$0
Total assetsLn 16$328K
LiabilitiesLn 26$252K
Net assetsLn 32$76K
OperationsPt I, VI
EmployeesI 54
VolunteersI 611
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14No
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY24End FY24
Cash and savingsLn 1–2$195K$215K
InvestmentsLn 11–13$399K$8K
Land, buildings, equipmentLn 10c$7K$3K
Total assetsLn 16$908K$328K
LiabilitiesLn 26$209K$252K
Net assetsLn 32$699K$76K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Pay of current officers, directors and key staffLn 5$423K$344K$63K$16K
Other salaries and wagesLn 7$192K$177K$12K$3K
Pension plan contributionsLn 8$8K$7K$456$124
Other employee benefitsLn 9$38K$33K$4K$823
Payroll taxesLn 10$40K$34K$5K$1K
Accounting feesLn 11c$54K$46K$6K$2K
Other fees for servicesLn 11g$429K$364K$51K$13K
Advertising and promotionLn 12$7K$6K$784$196
Office expensesLn 13$7K$6K$817$204
Information technologyLn 14$9K$8K$1K$270
TravelLn 17$24K$20K$3K$712
Conferences, conventions and meetingsLn 19$483K$410K$59K$15K
Depreciation, depletion and amortizationLn 22$5K$4K$554$138
Other expenses (24a–d)Ln 24$65K$56K$7K$2K
Total functional expensesLn 25$1.8M$1.5M$214K$53K

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2024 Latest Viewing $1.3M$1.8M−$452K$76K 990 PDF
FY2023 $1.5M$1.7M−$193K$699K 990 PDF
FY2022 $1.9M$1.4M$496K$648K 990 PDF
FY2021 $947K$1.0M−$67K$151K 990 PDF
FY2020 $891K$972K−$82K$147K 990 PDF

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Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support J · Pay O · Explanations
See the full FY2024 990 (6 parts)
Part I · Summary $1,329,618 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $870,161$911,452
I-9 Program service revenuePrior year $581,777$391,514
I-10 Investment incomePrior year $82,505$26,395
I-11 Other revenuePrior year $0$257
I-12 Total revenuePrior year $1,534,443$1,329,618
I-13 Grants and similar amounts paidPrior year $0$0
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $662,500$699,975
I-16a Professional fundraising feesPrior year $0$0
I-17 Other expensesPrior year $1,064,846$1,081,274
I-18 Total expensesPrior year $1,727,346$1,781,249
I-19 Revenue less expensesPrior year −$192,903−$451,631
Part VI · Governance 12 of 13 board members independent, 2 to look at
VI-1a Voting members of the governing body13
VI-1b Independent voting members12
VI-2 Family or business relationship among officers or directorsYes
VI-14 Document retention and destruction policyNo
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $1,329,618 across 8 lines filed
VIII-1b Membership dues$768,437
VIII-1f All other contributions, gifts and grants$143,015
VIII-1h Total contributions, gifts and grants$911,452
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $391,514$391,514
VIII-3 Investment incomeExcluded from tax $15,839$15,839
VIII-7 Net gain or loss on sales of assetsExcluded from tax $10,556$10,556
VIII-11a-d Other revenue, itemized rows (sum of 11a–11d as filed)Related to mission $257$257
VIII-12 Total revenueRelated to mission $391,771 · Unrelated business $0 · Excluded from tax $26,395$1,329,618
Part IX · Statement of functional expenses $1,781,249 across 14 lines filed
IX-5 Pay of current officers, directors and key staffPrograms $343,530 · Management $63,390 · Fundraising $15,680$422,600
IX-7 Other salaries and wagesPrograms $177,116 · Management $11,830 · Fundraising $3,172$192,118
IX-8 Pension plan contributionsPrograms $7,020 · Management $456 · Fundraising $124$7,600
IX-9 Other employee benefitsPrograms $33,323 · Management $3,522 · Fundraising $823$37,668
IX-10 Payroll taxesPrograms $33,990 · Management $4,799 · Fundraising $1,200$39,989
IX-11c Accounting feesPrograms $45,658 · Management $6,446 · Fundraising $1,611$53,715
IX-11g Other fees for servicesPrograms $364,421 · Management $51,448 · Fundraising $12,862$428,731
IX-12 Advertising and promotionPrograms $5,552 · Management $784 · Fundraising $196$6,532
IX-13 Office expensesPrograms $5,788 · Management $817 · Fundraising $204$6,809
IX-14 Information technologyPrograms $7,662 · Management $1,082 · Fundraising $270$9,014
IX-17 TravelPrograms $20,160 · Management $2,846 · Fundraising $712$23,718
IX-19 Conferences, conventions and meetingsPrograms $409,567 · Management $58,527 · Fundraising $14,632$482,726
IX-22 Depreciation, depletion and amortizationPrograms $3,921 · Management $554 · Fundraising $138$4,613
IX-24 Other expenses (24a–d)Programs $56,355 · Management $7,249 · Fundraising $1,812$65,416
IX-25 Total functional expensesPrograms $1,514,063 · Management $213,750 · Fundraising $53,436$1,781,249
Part X · Balance sheet $327,969 assets, 14 lines filed
X-1 Cash, non-interest-bearingStart of year $101,043$191,571
X-2 Savings and temporary cash investmentsStart of year $93,707$23,619
X-3 Pledges and grants receivableStart of year $25,000$42,500
X-9 Prepaid expenses and deferred chargesStart of year $143,370$59,772
X-10c Land, buildings and equipment, netStart of year $7,132$2,519
X-12 Other securitiesStart of year $398,990$7,988
X-15 Other assetsStart of year $108,822$0
X-16 Total assetsStart of year $907,863$327,969
X-17 Accounts payable and accrued expensesStart of year $22,809$15,796
X-19 Deferred revenueStart of year $186,000$235,096
X-25 Other liabilitiesStart of year $0$1,397
X-26 Total liabilitiesStart of year $208,809$252,289
X-32 Total net assets or fund balancesStart of year $699,054$75,680
X-33 Total liabilities and net assetsStart of year $907,863$327,969
Part XI · Reconciliation of net assets $75,680 net assets at year end
XI-1 Total revenue$1,329,618
XI-2 Total expenses$1,781,249
XI-3 Revenue less expenses−$451,631
XI-4 Net assets at start of year$699,054
XI-8 Prior period adjustments−$171,743
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$75,680

Form 990 e-file (XML) FY2024 from the IRS · Classification, formation year and address from the IRS Business Master File

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