To stimulate economic activity in the downtown area.

501(c)(3) charity; gifts are tax-deductible.
80¢ of each $1 spent went to programs.
Run by 135 volunteers and 3 employees.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · People: Part I, lines 5–6

Before you give

FY2025 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2025
latest Form 990
Looks good: the latest return is for FY2025, 1 tax year back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
3 of 6
filings with a surplus
Average surplus $5K a year · 3% of revenue · last 6 filings
Worth a look: a surplus in 3 of the last 6 filings.
Pt I · Ln 19 · 6 filings
Spent on programs
80%
of spending
Looks good: 80% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$132K
to officers and key staff · 58% of spending
Concern: pay to officers and key staff is 58% of spending; over 30%.
Pt VII · Sec A
4 mo
of spending, in cash
Looks good: 4.0 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
1
named funder · $4K
Fine: 1 funder names it on their filings; under 3.
Funders’ Sch. I, 990-PF
Liabilities
$89
0.1% of total assets
Looks good: liabilities are 0% of assets; 50% or less.
Pt X · Ln 26
Independent board members
16
of 16 voting members
Looks good: 16 of 16 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$264K
+69% vs prior year
Spent
$228K
To programs
80%
Net assets
$76K
By yearFY2020–FY2025
Revenue
$264K
FY2025▲ +69%
Tap a bar for its year
Revenue by fiscal year
FY2020$137K
FY2021$259K
FY2022$185K
FY2023$183K
FY2024$156K
FY2025$264K
Expenses
$228K
FY2025▲ +15%
Tap a bar for its year
Expenses by fiscal year
FY2020$135K
FY2021$193K
FY2022$190K
FY2023$209K
FY2024$198K
FY2025$228K
Net assets
$76K
FY2025▲ +91%
Tap a bar for its year
Net assets by fiscal year
FY2020$47K
FY2021$113K
FY2022$108K
FY2023$82K
FY2024$40K
FY2025$76K

From the FY2025 Form 990 · see the original

Give Claim

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Sep 2000.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

80 cents of each dollar spent went to programs.

Program services 80% · $183K Management & general 16% · $37K Fundraising 3% · $8K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

16 people listed on the 990; $132K paid to officers and key staff.

Part VII, Section A · reportable compensation
Executive Director
$71,297Pt VII · Sec A
Main Street Manager
$60,567Pt VII · Sec A
Board Member
$0Pt VII · Sec A
Vice President
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A
VP Finance
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A

Naomi Naylor’s $71K as Executive Director is at the 66th percentile of top reported officer pay among 2215 $100K–1M arts & culture nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 2 named individuals · Part VII

NameFY2025FY2024FY2023FY2022FY2021FY2020
Naomi Naylor$71,297$67,022$64,533$61,292$60,502$59,507
Taylor Scheetz$60,567$19,956————

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

See Quakertown Alive executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aNo

Programs and updates

Boosts economic activity in downtown areas.

Questions for Quakertown Alive

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Your first name shows with your question. Quakertown Alive answers here, for everyone.

Provided by the organization

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1 program · $183K · in their own filed words · FY2025
01

The organization conducts programs to stimulate economic activity in the downtown area of quakertown, pa. This includes providing grants to qualifying businesses and individuals to assist with facade improvements as well as street fairs, an awards program and a business directory.

$183Kprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · funders on record
Grants received · FY2024
Total grants receivedfrom 1 funder$4K

By the numbers

The FY2025 990, line by line.

1The main four
Money inPt VIII
$264K
Ln 12
Gifts and grantsLn 1h$179K
Fees for servicesLn 2g$69K
Other incomeLn 4–11$16K
Money outPt IX
$228K
Ln 25
Programscol B$183K
Managementcol C$37K
Fundraisingcol D$8K
Owns and owesPt X
$76K
net assets · Ln 32
Cash and savingsLn 1–2$76K
Total assetsLn 16$76K
LiabilitiesLn 26$89
PeoplePt VI, VII
16
listed · VII A
PaidVII A2
Voting boardVI 1a16
IndependentVI 1b16
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$179K
Government grantsLn 1e$173K
Fees for servicesLn 2g$69K
Investment incomeLn 3$742
Other incomeLn 4–11$16K
Total revenueLn 12$264K
Assets in detailPt X, end of year
CashLn 1$76K
SavingsLn 2$443
Cash and savings togetherLn 1–2$76K
Total assetsLn 16$76K
LiabilitiesLn 26$89
Net assetsLn 32$76K
OperationsPt I, VI
EmployeesI 53
VolunteersI 6135
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aNo
Whistleblower policyVI 13No
Records policyVI 14No
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY25End FY25
Cash and savingsLn 1–2$40K$76K
Total assetsLn 16$40K$76K
LiabilitiesLn 26$0$89
Net assetsLn 32$40K$76K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Pay of current officers, directors and key staffLn 5$104K$89K$10K$5K
Other salaries and wagesLn 7$28K$24K$3K$1K
Other employee benefitsLn 9$8K$7K$850$425
Payroll taxesLn 10$10K$9K$1K$519
Accounting feesLn 11c$10K$10K
Information technologyLn 14$969$872$97
OccupancyLn 16$15K$12K$3K
TravelLn 17$4K$4K
InsuranceLn 23$4K$4K
Other expenses (24a–d)Ln 24$26K$26K
All other expensesLn 24e$16K$11K$5K
Total functional expensesLn 25$228K$183K$37K$8K

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2025 Latest Viewing $264K$228K$36K$76K 990 PDF
FY2024 $156K$198K−$42K$40K 990 PDF
FY2023 $183K$209K−$26K$82K 990 PDF
FY2022 $185K$190K−$5K$108K 990 PDF
FY2021 $259K$193K$65K$113K 990 PDF
FY2020 $137K$135K$3K$47K 990 PDF

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Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support O · Explanations
See the full FY2025 990 (6 parts)
Part I · Summary $264,175 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $79,905$178,674
I-9 Program service revenuePrior year $65,806$69,224
I-10 Investment incomePrior year $1,589$742
I-11 Other revenuePrior year $8,588$15,535
I-12 Total revenuePrior year $155,888$264,175
I-13 Grants and similar amounts paidPrior year $0$0
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $125,576$150,952
I-16a Professional fundraising feesPrior year $0$0
I-17 Other expensesPrior year $72,454$77,014
I-18 Total expensesPrior year $198,030$227,966
I-19 Revenue less expensesPrior year −$42,142$36,209
Part VI · Governance 16 of 16 board members independent, 4 to look at
VI-1a Voting members of the governing body16
VI-1b Independent voting members16
VI-12a Written conflict of interest policyNo
VI-13 Written whistleblower policyNo
VI-14 Document retention and destruction policyNo
VI-15a Process for setting top official's payNo
VI-2 Family or business relationship among officers or directorsNo
Part VIII · Statement of revenue $264,175 across 8 lines filed
VIII-1e Government grants$173,284
VIII-1f All other contributions, gifts and grants$5,390
VIII-1h Total contributions, gifts and grants$178,674
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $69,224$69,224
VIII-3 Investment incomeExcluded from tax $742$742
VIII-8 Net income from fundraising eventsExcluded from tax $15,234$15,234
VIII-11a-d Other revenue, itemized rows (sum of 11a–11d as filed)Related to mission $301$301
VIII-12 Total revenueRelated to mission $69,525 · Unrelated business $0 · Excluded from tax $15,976$264,175
Part IX · Statement of functional expenses $227,966 across 11 lines filed
IX-5 Pay of current officers, directors and key staffPrograms $88,681 · Management $10,433 · Fundraising $5,217$104,331
IX-7 Other salaries and wagesPrograms $23,573 · Management $2,773 · Fundraising $1,386$27,732
IX-9 Other employee benefitsPrograms $7,225 · Management $850 · Fundraising $425$8,500
IX-10 Payroll taxesPrograms $8,831 · Management $1,039 · Fundraising $519$10,389
IX-11c Accounting feesManagement $10,124$10,124
IX-14 Information technologyPrograms $872 · Fundraising $97$969
IX-16 OccupancyPrograms $12,384 · Management $3,096$15,480
IX-17 TravelPrograms $4,262$4,262
IX-23 InsuranceManagement $4,062$4,062
IX-24 Other expenses (24a–d)Programs $26,027$26,027
IX-24e All other expensesPrograms $11,187 · Management $4,903$16,090
IX-25 Total functional expensesPrograms $183,042 · Management $37,280 · Fundraising $7,644$227,966
Part X · Balance sheet $76,072 assets, 9 lines filed
X-1 Cash, non-interest-bearingStart of year $18,642$75,629
X-2 Savings and temporary cash investmentsStart of year $21,132$443
X-16 Total assetsStart of year $39,774$76,072
X-25 Other liabilitiesStart of year $0$89
X-26 Total liabilitiesStart of year $0$89
X-27 Net assets without donor restrictionsStart of year $36,774$72,983
X-28 Net assets with donor restrictionsStart of year $3,000$3,000
X-32 Total net assets or fund balancesStart of year $39,774$75,983
X-33 Total liabilities and net assetsStart of year $39,774$76,072
Part XI · Reconciliation of net assets $75,983 net assets at year end
XI-1 Total revenue$264,175
XI-2 Total expenses$227,966
XI-3 Revenue less expenses$36,209
XI-4 Net assets at start of year$39,774
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$75,983

Form 990 e-file (XML) FY2025 from the IRS · Classification, formation year and address from the IRS Business Master File

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