Greatnonprofits FY2020 filing

Tax-deductible

Redwood City, CA501(c)(3)Arts & CultureEIN 20-5061881Revenue $5.2M in FY2020

On file with the IRSgreatnonprofits.org330 Twin Dolphin Dr Ste 131, 94065-1455 · Redwood City, CATax-exempt since Apr 2007Publicly supported charity — 170(b)(1)(A)(vi)

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Greatnonprofits helps inspire and inform prospective donors and volunteers, amplify the impact of loyal supporters and engage nonprofits to harness their most effective and authentic advertising - the stories of people they have served. Communityconnect labs (a project of Greatnonprofits): enables governments and community-based organizations to engage hard-to-reach communities using mobile messaging.

501(c)(3) charity; gifts are tax-deductible.
80¢ of each $1 spent went to programs.
$110K paid to officers and key staff.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · Pay: Part VII

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FY2020 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2024
latest Form 990
Looks good: the latest return is for FY2024, 2 tax years back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
3 of 5
filings with a surplus
Average surplus $207K a year · 8% of revenue · last 5 filings
Worth a look: a surplus in 3 of the last 5 filings.
Pt I · Ln 19 · 5 filings
Spent on programs
80%
of spending
Looks good: 80% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$110K
to officers and key staff · 5% of spending
Looks good: pay to officers and key staff is 5% of spending; 15% or less.
Pt VII · Sec A
Cash reserves
14 mo
of spending, in cash
Looks good: 14.2 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
3
named funders · $837K
Looks good: 3 funders name it on their filings; 3 or more.
Funders’ Sch. I, 990-PF
Liabilities
$311K
7% of total assets
Looks good: liabilities are 7% of assets; 50% or less.
Pt X · Ln 26
Independent board members
8
of 8 voting members
Looks good: 8 of 8 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$5.2M
Spent
$2.2M
To programs
80%
Net assets
$4.0M
By yearFY2020–FY2024
Revenue
$5.2M
FY2020
Tap a bar for its year
Revenue by fiscal year
FY2020$5.2M
FY2021$4.5M
FY2022$802K
FY2023$912K
FY2024$2.2M
Expenses
$2.2M
FY2020
Tap a bar for its year
Expenses by fiscal year
FY2020$2.2M
FY2021$3.2M
FY2022$2.7M
FY2023$2.3M
FY2024$2.2M
Net assets
$4.0M
FY2020
Tap a bar for its year
Net assets by fiscal year
FY2020$4.0M
FY2021$5.3M
FY2022$3.4M
FY2023$2.0M
FY2024$2.0M

From the FY2020 Form 990 · figures checked against the IRS filing · see the original

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You’re viewing the FY2020 filing — not the latest on file. See the latest (FY2024) →

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in Apr 2007.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

80 cents of each dollar spent went to programs.

Program services 80% · $1.8M Management & general 16% · $353K Fundraising 4% · $98K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

9 people listed on the 990; $110K paid to officers and key staff.

Part VII, Section A · reportable compensation
$98,000Pt VII · Sec A
Board Member
$11,750Pt VII · Sec A
Board Chair
$0Pt VII · Sec A
Secretary
$0Pt VII · Sec A
Treasurer
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A

Betsy Leanhardt’s $170K as Chief Operating Officer is at the 74th percentile of top reported officer pay among 3924 $1–10M arts & culture nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 5 named individuals · Part VII

NameFY2024FY2023FY2022FY2021FY2020
Perla Ni——$47,500$182,333$98,000
Betsy Leanhardt$170,449$76,489———
Michelle Centeno———$107,282—
Daniel Kramer———$22,000—
Christina Trampota————$11,750

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Connects people with nonprofits and helps organizations share their impact through stories.

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Provided by the organization

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1 program · $1.8M · in their own filed words · FY2020
01

Community Engagement

In 2020, greatnonprofits helped thousands of donors make informed giving choices through our story-telling project, giving tuesday promotions and top-rated awards. Through our communityconnect labs projects, we enabled governments and nonprofit organizations to engage hard-to-reach communities using mobile messaging.

$1.8Mprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · funders on record
Grants received · FY2024
New Venture FundFY2024$750K
Total grants receivedfrom 3 funders$837K
See all 3 funders →

By the numbers

The FY2020 990, line by line.

1The main four
Money inPt VIII
$5.2M
Ln 12
Fees for servicesLn 2g$4.7M
Gifts and grantsLn 1h$528K
Other incomeLn 4–11$653
Money outPt IX
$2.2M
Ln 25
Programscol B$1.8M
Managementcol C$353K
Fundraisingcol D$98K
Owns and owesPt X
$4.0M
net assets · Ln 32
Cash and savingsLn 1–2$2.6M
Total assetsLn 16$4.3M
LiabilitiesLn 26$311K
PeoplePt VI, VII
9
listed · VII A
PaidVII A2
Voting boardVI 1a8
IndependentVI 1b8
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$528K
Government grantsLn 1e$125K
Noncash giftsLn 1g$0
Fundraising eventsLn 1c$0
Fees for servicesLn 2g$4.7M
Investment incomeLn 3$32
Other incomeLn 4–11$653
Total revenueLn 12$5.2M
Assets in detailPt X, end of year
CashLn 1$2.6M
Cash and savings togetherLn 1–2$2.6M
Land, buildings, equipmentLn 10c$7K
Total assetsLn 16$4.3M
LiabilitiesLn 26$311K
Net assetsLn 32$4.0M
OperationsPt I, VI
EmployeesI 513
VolunteersI 68
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY20End FY20
Cash and savingsLn 1–2$1.4M$2.6M
Land, buildings, equipmentLn 10c$8K$7K
Total assetsLn 16$1.6M$4.3M
LiabilitiesLn 26$551K$311K
Net assetsLn 32$1.0M$4.0M
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Pay of current officers, directors and key staffLn 5$110K$12K$29K$69K
Other salaries and wagesLn 7$648K$476K$172K
Other employee benefitsLn 9$56K$20K$13K$24K
Payroll taxesLn 10$59K$38K$16K$5K
Legal feesLn 11b$5K$0$5K$0
Accounting feesLn 11c$18K$0$18K$0
Other fees for servicesLn 11g$309K$277K$31K$450
Advertising and promotionLn 12$124K$123K$65$0
Office expensesLn 13$357K$324K$33K$0
Information technologyLn 14$491K$470K$20K$0
OccupancyLn 16$1K$136$1K$0
TravelLn 17$11K$8K$4K$0
Conferences, conventions and meetingsLn 19$1K$1K$0$0
InterestLn 20$628$0$628$0
Depreciation, depletion and amortizationLn 22$4K$305$4K$0
InsuranceLn 23$6K$0$6K$0
Total functional expensesLn 25$2.2M$1.8M$353K$98K

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2024 Latest $2.2M$2.2M$3K$2.0M 990 PDF
FY2023 $912K$2.3M−$1.4M$2.0M 990 PDF
FY2022 $802K$2.7M−$1.9M$3.4M 990 PDF
FY2021 $4.5M$3.2M$1.2M$5.3M 990 PDF
FY2020 Viewing $5.2M$2.2M$3.0M$4.0M 990 PDF

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Schedules filed Part IV

III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash
See the full FY2020 990 (6 parts)
Part I · Summary $5,231,832 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $1,277,031$527,693
I-9 Program service revenuePrior year $612,815$4,703,454
I-10 Investment incomePrior year $0$32
I-11 Other revenuePrior year $5,000$653
I-12 Total revenuePrior year $1,894,846$5,231,832
I-13 Grants and similar amounts paidPrior year $4,000$0
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $711,543$874,040
I-16a Professional fundraising feesPrior year $0$0
I-17 Other expensesPrior year $843,340$1,327,251
I-18 Total expensesPrior year $1,558,883$2,201,291
I-19 Revenue less expensesPrior year $335,963$3,030,541
Part VI · Governance 8 of 8 board members independent, no flags
VI-1a Voting members of the governing body8
VI-1b Independent voting members8
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-14 Document retention and destruction policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $5,231,832 across 12 lines filed
Lines not itemized here account for $653 of total revenue; see the IRS return.
VIII-1a Federated campaigns$0
VIII-1b Membership dues$0
VIII-1c Fundraising events$0
VIII-1d Related organizations$0
VIII-1e Government grants$124,900
VIII-1f All other contributions, gifts and grants$402,793
VIII-1g Noncash contributions (included above)$0
VIII-1h Total contributions, gifts and grants$527,693
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $4,703,454 · Unrelated business $0 · Excluded from tax $0$4,703,454
VIII-3 Investment incomeRelated to mission $0 · Unrelated business $0 · Excluded from tax $32$32
VIII-5 RoyaltiesRelated to mission $0 · Unrelated business $0 · Excluded from tax $0$0
VIII-12 Total revenueRelated to mission $4,704,107 · Unrelated business $0 · Excluded from tax $32$5,231,832
Part IX · Statement of functional expenses $2,201,291 across 16 lines filed
IX-5 Pay of current officers, directors and key staffPrograms $11,750 · Management $29,400 · Fundraising $68,600$109,750
IX-7 Other salaries and wagesPrograms $476,171 · Management $172,169$648,340
IX-9 Other employee benefitsPrograms $19,651 · Management $12,922 · Fundraising $23,916$56,489
IX-10 Payroll taxesPrograms $38,137 · Management $15,929 · Fundraising $5,395$59,461
IX-11b Legal feesPrograms $0 · Management $5,000 · Fundraising $0$5,000
IX-11c Accounting feesPrograms $0 · Management $18,038 · Fundraising $0$18,038
IX-11g Other fees for servicesPrograms $277,392 · Management $31,359 · Fundraising $450$309,201
IX-12 Advertising and promotionPrograms $123,447 · Management $65 · Fundraising $0$123,512
IX-13 Office expensesPrograms $323,879 · Management $32,896 · Fundraising $0$356,775
IX-14 Information technologyPrograms $470,464 · Management $20,136 · Fundraising $0$490,600
IX-16 OccupancyPrograms $136 · Management $1,133 · Fundraising $0$1,269
IX-17 TravelPrograms $7,779 · Management $3,504 · Fundraising $0$11,283
IX-19 Conferences, conventions and meetingsPrograms $1,040 · Management $0 · Fundraising $0$1,040
IX-20 InterestPrograms $0 · Management $628 · Fundraising $0$628
IX-22 Depreciation, depletion and amortizationPrograms $305 · Management $3,931 · Fundraising $0$4,236
IX-23 InsurancePrograms $0 · Management $5,669 · Fundraising $0$5,669
IX-25 Total functional expensesPrograms $1,750,151 · Management $352,779 · Fundraising $98,361$2,201,291
Part X · Balance sheet $4,345,603 assets, 12 lines filed
X-1 Cash, non-interest-bearingStart of year $1,373,327$2,612,153
X-4 Accounts receivableStart of year $149,473$1,707,898
X-9 Prepaid expenses and deferred chargesStart of year $24,292$18,096
X-10c Land, buildings and equipment, netStart of year $7,923$7,456
X-16 Total assetsStart of year $1,555,015$4,345,603
X-17 Accounts payable and accrued expensesStart of year $117,915$156,986
X-19 Deferred revenueStart of year $432,968$153,944
X-26 Total liabilitiesStart of year $550,883$310,930
X-27 Net assets without donor restrictionsStart of year $1,004,132$4,034,673
X-28 Net assets with donor restrictionsStart of year $0$0
X-32 Total net assets or fund balancesStart of year $1,004,132$4,034,673
X-33 Total liabilities and net assetsStart of year $1,555,015$4,345,603
Part XI · Reconciliation of net assets $4,034,673 net assets at year end
XI-1 Total revenue$5,231,832
XI-2 Total expenses$2,201,291
XI-3 Revenue less expenses$3,030,541
XI-4 Net assets at start of year$1,004,132
XI-5 Net unrealized gains (losses) on investments$0
XI-6 Donated services and use of facilities$0
XI-7 Investment expenses$0
XI-8 Prior period adjustments$0
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$4,034,673

Form 990 e-file (XML) FY2020 from the IRS · Classification, formation year and address from the IRS Business Master File

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