Connors Heroes Foundation

Tax-deductible

Richmond, VA501(c)(3)Diseases & DisordersEIN 20-4992632Revenue $936K in FY2024

On file with the IRSconnorsheroes.com1840 W Broad St Ste 300, 23220-2151 · Richmond, VATax-exempt since Jan 2007Publicly supported charity — 170(b)(1)(A)(vi)

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Building a community of Heroes who provide hope, guidance and support to children with cancer and their families

501(c)(3) charity; gifts are tax-deductible.
83¢ of each $1 spent went to programs.
Run by 350 volunteers and 4 employees.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · People: Part I, lines 5–6

Before you give

FY2024 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2024
latest Form 990
Looks good: the latest return is for FY2024, 2 tax years back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
3 of 5
filings with a surplus
Average surplus $35K a year · 5% of revenue · last 5 filings
Worth a look: a surplus in 3 of the last 5 filings.
Pt I · Ln 19 · 5 filings
Spent on programs
83%
of spending
Looks good: 83% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$117K
to officers and key staff · 12% of spending
Top officer’s pay higher than 87% of similar orgs
Looks good: pay to officers and key staff is 12% of spending; 15% or less.
Pt VII · Sec A
Cash reserves
3 mo
of spending, in cash
Looks good: 3.4 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
3
named funders · $99K
Looks good: 3 funders name it on their filings; 3 or more.
Funders’ Sch. I, 990-PF
Liabilities
$4K
0.6% of total assets
Looks good: liabilities are 1% of assets; 50% or less.
Pt X · Ln 26
Independent board members
23
of 23 voting members
Looks good: 23 of 23 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$936K
+22% vs prior year
Spent
$996K
To programs
83%
Net assets
$626K
By yearFY2020–FY2024
Revenue
$936K
FY2024▲ +22%
Tap a bar for its year
Revenue by fiscal year
FY2020$597K
FY2021$509K
FY2022$883K
FY2023$767K
FY2024$936K
Expenses
$996K
FY2024▲ +31%
Tap a bar for its year
Expenses by fiscal year
FY2020$436K
FY2021$623K
FY2022$700K
FY2023$762K
FY2024$996K
Net assets
$626K
FY2024▼ -3%
Tap a bar for its year
Net assets by fiscal year
FY2020$571K
FY2021$481K
FY2022$599K
FY2023$647K
FY2024$626K

From the FY2024 Form 990 · figures checked against the IRS filing · see the original

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Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in Jan 2007.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

83 cents of each dollar spent went to programs.

Program services 83% · $824K Management & general 12% · $118K Fundraising 5% · $54K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

24 people listed on the 990; $117K paid to officers and key staff.

Part VII, Section A · reportable compensation
Executive Director
$117,000Pt VII · Sec A
Director
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
Director
$0Pt VII · Sec A
Vice Chair
$0Pt VII · Sec A

Celia Martin’s $117K as Executive Director is at the 87th percentile of top reported officer pay among 901 $100K–1M diseases & disorders nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 3 named individuals · Part VII

NameFY2024FY2023FY2022FY2021FY2020
Celia Martin$117,000————
Celia Tetlow Martin—$112,000$99,587$93,094—
Celia Tetlow————$83,000

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Empowering families facing childhood cancer with hope, guidance, and support.

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Provided by the organization

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3 programs · $824K · in their own filed words · FY2024
01

To provide financial and in-kind assistance, and emotional support, to the children who have been recently diagnosed with cancer and their families including, but not limited to, meals, transportation, services for the home, and other basic needs.

$471Kprogram expense
02

To assist other charitable, educational and research organizations that fight childhood cancer.

$217Kprogram expense
03

Promote public awareness of financial and quality of life issues surrounding families with children diagnosed with cancer

$136Kprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · received and paid
Grants received · FY2024
See all 3 funders →
Grants paid · 11 grants · $1.4M · 2020–2024
Unitemized GrantFY2024$325,976
Unitemized GrantFY2023$260,441
Alex Lemonade Stand FoundationFY2023$50,000
VCU HospitalFY2022$60,000
Massey Cancer CenterFY2022$6,511
Unitemized GrantFY2021$229,461
Massey Cancer CenterFY2020$11,000

By the numbers

The FY2024 990, line by line.

1The main four
Money inPt VIII
$936K
Ln 12
Gifts and grantsLn 1h$611K
Other incomeLn 4–11$311K
Investment incomeLn 3$14K
Money outPt IX
$996K
Ln 25
Programscol B$824K
Managementcol C$118K
Fundraisingcol D$54K
Owns and owesPt X
$626K
net assets · Ln 32
Cash and savingsLn 1–2$285K
Total assetsLn 16$630K
LiabilitiesLn 26$4K
PeoplePt VI, VII
24
listed · VII A
PaidVII A1
Voting boardVI 1a23
IndependentVI 1b23
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$611K
Investment incomeLn 3$14K
Other incomeLn 4–11$311K
Total revenueLn 12$936K
Assets in detailPt X, end of year
CashLn 1$285K
Cash and savings togetherLn 1–2$285K
InvestmentsLn 11–13$345K
Total assetsLn 16$630K
LiabilitiesLn 26$4K
Net assetsLn 32$626K
OperationsPt I, VI
EmployeesI 54
VolunteersI 6350
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY24End FY24
Cash and savingsLn 1–2$360K$285K
InvestmentsLn 11–13$296K$345K
Total assetsLn 16$655K$630K
LiabilitiesLn 26$9K$4K
Net assetsLn 32$647K$626K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Grants to domestic organizationsLn 1$217K$217K
Grants to domestic individualsLn 2$326K$326K
Pay of current officers, directors and key staffLn 5$117K$77K$24K$15K
Other salaries and wagesLn 7$148K$110K$23K$15K
Other employee benefitsLn 9$16K$16K
Payroll taxesLn 10$20K$16K$2K$3K
Other fees for servicesLn 11g$16K$16K
Office expensesLn 13$16K$16K
Information technologyLn 14$9K$7K$749$582
OccupancyLn 16$46K$20K$13K$13K
Conferences, conventions and meetingsLn 19$4K$4K
InsuranceLn 23$7K$7K
Other expenses (24a–d)Ln 24$47K$13K$27K$7K
All other expensesLn 24e$5K$5K
Total functional expensesLn 25$996K$824K$118K$54K

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2024 Latest Viewing $936K$996K−$60K$626K 990 PDF
FY2023 $767K$762K$6K$647K 990 PDF
FY2022 $883K$700K$183K$599K 990 PDF
FY2021 $509K$623K−$113K$481K 990 PDF
FY2020 $597K$436K$161K$571K 990 PDF

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Schedules filed Part IV

III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash
See the full FY2024 990 (6 parts)
Part I · Summary $936,006 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $484,175$611,297
I-9 Program service revenuePrior year $0$0
I-10 Investment incomePrior year $6,855$13,705
I-11 Other revenuePrior year $276,455$311,004
I-12 Total revenuePrior year $767,485$936,006
I-13 Grants and similar amounts paidPrior year $405,741$543,434
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $237,518$301,589
I-16a Professional fundraising feesPrior year $0$0
I-17 Other expensesPrior year $118,605$150,595
I-18 Total expensesPrior year $761,864$995,618
I-19 Revenue less expensesPrior year $5,621−$59,612
Part VI · Governance 23 of 23 board members independent, no flags
VI-1a Voting members of the governing body23
VI-1b Independent voting members23
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-14 Document retention and destruction policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $936,006 across 6 lines filed
VIII-1f All other contributions, gifts and grants$611,297
VIII-1h Total contributions, gifts and grants$611,297
VIII-3 Investment incomeExcluded from tax $13,705$13,705
VIII-8 Net income from fundraising eventsExcluded from tax $308,400$308,400
VIII-11a-d Other revenue, itemized rows (sum of 11a–11d as filed)Related to mission $2,604$2,604
VIII-12 Total revenueRelated to mission $2,604 · Unrelated business $0 · Excluded from tax $322,105$936,006
Part IX · Statement of functional expenses $995,618 across 14 lines filed
IX-1 Grants to domestic organizationsPrograms $217,458$217,458
IX-2 Grants to domestic individualsPrograms $325,976$325,976
IX-5 Pay of current officers, directors and key staffPrograms $77,250 · Management $24,300 · Fundraising $15,450$117,000
IX-7 Other salaries and wagesPrograms $110,286 · Management $22,650 · Fundraising $15,197$148,133
IX-9 Other employee benefitsPrograms $16,208$16,208
IX-10 Payroll taxesPrograms $15,660 · Management $1,981 · Fundraising $2,607$20,248
IX-11g Other fees for servicesManagement $16,404$16,404
IX-13 Office expensesPrograms $16,246$16,246
IX-14 Information technologyPrograms $7,346 · Management $749 · Fundraising $582$8,677
IX-16 OccupancyPrograms $20,246 · Management $12,934 · Fundraising $13,128$46,308
IX-19 Conferences, conventions and meetingsPrograms $3,898$3,898
IX-23 InsuranceManagement $6,815$6,815
IX-24 Other expenses (24a–d)Programs $13,468 · Management $26,910 · Fundraising $6,844$47,222
IX-24e All other expensesManagement $5,025$5,025
IX-25 Total functional expensesPrograms $824,042 · Management $117,768 · Fundraising $53,808$995,618
Part X · Balance sheet $629,868 assets, 8 lines filed
X-1 Cash, non-interest-bearingStart of year $359,915$284,684
X-11 Publicly traded securitiesStart of year $295,558$345,184
X-16 Total assetsStart of year $655,473$629,868
X-25 Other liabilitiesStart of year $8,656$3,787
X-26 Total liabilitiesStart of year $8,656$3,787
X-27 Net assets without donor restrictionsStart of year $646,817$626,081
X-32 Total net assets or fund balancesStart of year $646,817$626,081
X-33 Total liabilities and net assetsStart of year $655,473$629,868
Part XI · Reconciliation of net assets $626,081 net assets at year end
XI-1 Total revenue$936,006
XI-2 Total expenses$995,618
XI-3 Revenue less expenses−$59,612
XI-4 Net assets at start of year$646,817
XI-5 Net unrealized gains (losses) on investments$38,876
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$626,081

Form 990 e-file (XML) FY2024 from the IRS · Classification, formation year and address from the IRS Business Master File

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