Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Feb 2022.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Where the money goes
48 cents of each dollar spent went to programs.
Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.
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Who runs it and what they're paid
17 people listed on the 990; $90K paid to officers and key staff.
Sara Clark’s $154K as Executive Di is at the 66th percentile of top reported officer pay among 3394 $1–10M education nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
Compensation history total reportable pay by year · 1 named individual · Part VII
| Name | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 |
|---|---|---|---|---|---|---|
| Sara Clark | $153,960 | $157,240 | $143,000 | $125,285 | $90,093 | $80,245 |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
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Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2No
- Top official's pay set by an independent reviewPt VI · Ln 15aNo
Programs and updates
Educates digital professionals in higher education to advance the field.
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Conference and Workshops
The association held multiple educational events. The annual conference (oct 4-5 online) delivered 65+ training sessions to 602 attendees. The analytics summit (april 29 online) was a new event that delivered 11 sessions to 629 attendees. The accessibility summit (july 20 online) delivered 22 training sessions to 311 attendees.
Content and Networking
The association publishes the link journal online, which offers educational articles. The association maintains a professional development library of educational audio, video and resources for its members.
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By the numbers
The FY2021 990, line by line.
Download 990
| Line | Start FY21 | End FY21 |
|---|---|---|
| Cash and savingsLn 1–2 | $500K | $606K |
| Total assetsLn 16 | $561K | $658K |
| LiabilitiesLn 26 | $2K | $2K |
| Net assetsLn 32 | $560K | $656K |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Pay of current officers, directors and key staffLn 5 | $90K | $37K | $53K | |
| Payroll taxesLn 10 | $7K | $7K | ||
| Legal feesLn 11b | $6K | $6K | ||
| Accounting feesLn 11c | $1K | $1K | ||
| Advertising and promotionLn 12 | $280 | $280 | ||
| Office expensesLn 13 | $14K | $11K | $3K | |
| Information technologyLn 14 | $60K | $45K | $15K | |
| TravelLn 17 | $14K | $14K | ||
| Conferences, conventions and meetingsLn 19 | $10K | $5K | $5K | |
| InsuranceLn 23 | $3K | $3K | ||
| Total functional expensesLn 25 | $206K | $99K | $108K | $0 |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2025 Latest | $1.1M | $1.1M | $68K | $601K | 990 PDF |
| FY2024 | $1.1M | $1.1M | $38K | $533K | 990 PDF |
| FY2023 | $898K | $923K | −$26K | $495K | 990 PDF |
| FY2022 | $614K | $750K | −$135K | $521K | 990 PDF |
| FY2021 Viewing | $303K | $206K | $97K | $656K | 990 PDF |
| FY2020 | $179K | $196K | −$17K | $560K | 990 PDF |
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Schedules filed Part IV
See the full FY2021 990 (4 parts)
Part VIII · Statement of revenue $303,257 across 7 lines filed
Part IX · Statement of functional expenses $206,318 across 10 lines filed
Part X · Balance sheet $658,468 assets, 11 lines filed
Part XI · Reconciliation of net assets $656,027 net assets at year end
Form 990 e-file (XML) FY2021 from the IRS · Classification, formation year and address from the IRS Business Master File
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