Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in Aug 2014.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Where the money goes
76 cents of each dollar spent went to programs.
Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.
Who runs it and what they're paid
18 people listed on the 990; $359K paid to officers and key staff.
Nicole Cassier-Mason’s $186K as CEO is at the 82nd percentile of top reported officer pay among 1552 $1–10M youth development nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
Compensation history total reportable pay by year · 5 named individuals · Part VII
| Name | FY2024 | FY2023 | FY2022 | FY2022 | FY2021 | FY2020 |
|---|---|---|---|---|---|---|
| Nicole Cassier-Mason | $186,200 | $191,200 | $181,200 | $113,046 | — | — |
| Steven Gordon | — | — | — | — | $137,500 | $133,278 |
| Bailey Kinney | $111,200 | $111,200 | $101,200 | — | — | — |
| Debra Nazarian | — | — | $106,200 | $106,200 | — | — |
| Jeff Warren | $52,000 | $56,927 | $47,273 | $43,086 | $41,429 | $44,309 |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
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Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2Yes
- Top official's pay set by an independent reviewPt VI · Ln 15aYes
Programs and updates
Teaches young people to contribute to society through hands-on programs like Lemonade Day.
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Lemonade Day is a strategic lesson-based program that walks youth K-8 from a dream to a business plan while teaching them the principles required to start a company. Entrepreneurship is a catalyst to create new companies and better jobs; Lemonade Day works to stimulate economic growth through positive youth development and…
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Funders
Who pays for it.
From grant filings on record. Receipts are incomplete: individual donors are never listed.
Grants
By the numbers
The FY2023 990, line by line.
Download 990
| Line | Start FY23 | End FY23 |
|---|---|---|
| Cash and savingsLn 1–2 | $521K | $712K |
| Land, buildings, equipmentLn 10c | $1000K | $973K |
| Total assetsLn 16 | $1.9M | $2.1M |
| LiabilitiesLn 26 | $232K | $210K |
| Net assetsLn 32 | $1.7M | $1.9M |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Grants to domestic organizationsLn 1 | $78K | $78K | ||
| Pay of current officers, directors and key staffLn 5 | $271K | $171K | $18K | $81K |
| Pay of disqualified personsLn 6 | $507K | $333K | $10K | $164K |
| Pension plan contributionsLn 8 | $10K | $4K | $5K | $587 |
| Other employee benefitsLn 9 | $52K | $28K | $13K | $11K |
| Payroll taxesLn 10 | $60K | $33K | $15K | $12K |
| Accounting feesLn 11c | $32K | $32K | ||
| Other fees for servicesLn 11g | $2K | $1K | $151 | $161 |
| Office expensesLn 13 | $43K | $18K | $16K | $9K |
| Information technologyLn 14 | $112K | $112K | $150 | |
| OccupancyLn 16 | $46K | $33K | $3K | $10K |
| TravelLn 17 | $54K | $41K | $5K | $8K |
| Depreciation, depletion and amortizationLn 22 | $301K | $301K | ||
| Other expenses (24a–d)Ln 24 | $183K | $182K | $486 | $359 |
| Total functional expensesLn 25 | $1.7M | $1.3M | $116K | $296K |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2024 Latest | $1.9M | $2.1M | −$229K | $1.7M | 990 PDF |
| FY2023 Viewing | $1.9M | $1.7M | $202K | $1.9M | 990 PDF |
| FY2022 | $1.5M | $1.5M | −$46K | $1.3M | 990 PDF |
| FY2021 | $1.4M | $1.2M | $204K | $1.3M | 990 PDF |
| FY2020 | $1.6M | $1.3M | $387K | $1.1M | 990 PDF |
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Schedules filed Part IV
See the full FY2023 990 (4 parts)
Part VIII · Statement of revenue $1,949,810 across 5 lines filed
Part IX · Statement of functional expenses $1,748,037 across 14 lines filed
Part X · Balance sheet $2,110,415 assets, 15 lines filed
Part XI · Reconciliation of net assets $1,900,367 net assets at year end
Form 990 e-file (XML) FY2023 from the IRS · Classification, formation year and address from the IRS Business Master File
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