Smartmeme DBA Center for Story-Based Strategy

Tax-deductible

Los Angeles, CA501(c)(3)Since 2004EducationEIN 20-1897585Revenue $2.0M in FY2025

On file with the IRSstorybasedstrategy.org1301 N Broadway Pmb 32649, 90012-1408 · Los Angeles, CATax-exempt since Sep 2006Publicly supported — 509(a)(2)

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Smartmeme INC. DBA Center for Story-Based Strategy ("css") is a national Strategy Center dedicated to harnessing the power of narrative for movement building and social change. Css provides social, economic and ecological justice leaders, organizations and alliances the strategic support to reframe issues and win critical campaigns. We use Story-Based approaches to amplify the impact of grassroots organizing, to communicate transformative possibilities and to re-imagine social change Strategy. Through training and consulting, weve supported over 300 nonprofit organizations and 6,000 individual change agents.

501(c)(3) charity; gifts are tax-deductible.
86¢ of each $1 spent went to programs.
Run by 9 volunteers and 12 employees.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · People: Part I, lines 5–6

Before you give

FY2025 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2025
latest Form 990
Looks good: the latest return is for FY2025, 1 tax year back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
5 of 6
filings with a surplus
Average surplus $549K a year · 24% of revenue · last 6 filings
Fine: a surplus in 5 of the last 6 filings.
Pt I · Ln 19 · 6 filings
Spent on programs
86%
of spending
Looks good: 86% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$245K
to officers and key staff · 9% of spending
Top officer’s pay higher than 67% of similar orgs
Looks good: pay to officers and key staff is 9% of spending; 15% or less.
Pt VII · Sec A
Cash reserves
12 mo
of spending, in cash
Looks good: 11.9 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
4
named funders · $1.0M
Looks good: 4 funders name it on their filings; 3 or more.
Funders’ Sch. I, 990-PF
Liabilities
$234K
6% of total assets
Looks good: liabilities are 6% of assets; 50% or less.
Pt X · Ln 26
Independent board members
6
of 6 voting members
Looks good: 6 of 6 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$2.0M
-52% vs prior year
Spent
$2.9M
To programs
86%
Net assets
$3.9M
By yearFY2020–FY2025
Revenue
$2.0M
FY2025▼ -52%
Tap a bar for its year
Revenue by fiscal year
FY2020$1.8M
FY2021$2.0M
FY2022$2.0M
FY2023$1.7M
FY2024$4.2M
FY2025$2.0M
Expenses
$2.9M
FY2025▲ +41%
Tap a bar for its year
Expenses by fiscal year
FY2020$1.2M
FY2021$1.3M
FY2022$1.4M
FY2023$1.6M
FY2024$2.0M
FY2025$2.9M
Net assets
$3.9M
FY2025▼ -21%
Tap a bar for its year
Net assets by fiscal year
FY2020$1.5M
FY2021$2.1M
FY2022$2.7M
FY2023$2.8M
FY2024$5.0M
FY2025$3.9M

From the FY2025 Form 990 (year ending July 2025) · figures checked against the IRS filing · see the original

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Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Sep 2006.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

86 cents of each dollar spent went to programs.

Program services 86% · $2.5M Management & general 10% · $301K Fundraising 3% · $101K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

8 people listed on the 990; $245K paid to officers and key staff.

Part VII, Section A · reportable compensation · most recent filed roster (FY2024); the FY2025 filing did not itemize Part VII
Executive Dir.
$155,929Pt VII · Sec A
$47,086Pt VII · Sec A
Vice President
$41,700Pt VII · Sec A
President
$0Pt VII · Sec A
Secretary
$0Pt VII · Sec A
Treasurer
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A

Nayantara Sen’s $156K as Executive Dir. is at the 67th percentile of top reported officer pay among 3394 $1–10M education nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 8 named individuals · Part VII

NameFY2025FY2024FY2023FY2022FY2021FY2020
Nayantara Sen$155,929—————
Bernice Julie Shaw———$139,323$91,581$82,808
Paul Castro—$135,000$33,750———
Zakiya Scott—$100,556————
Shana Mcdavis-Conway———$43,447$91,731$84,712
Reuben Tihi Hayslett$47,086—————
Jamila Brown$41,700—————
Mariana Mendoza—————$7,961

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

See Smartmeme DBA Center for Story-Based Strategy executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Helps nonprofits improve communications through strategy, analysis, and training.

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Provided by the organization

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3 programs · $2.5M · in their own filed words · FY2024
01

Public Trainings

CSS hosted multiple introductory training sessions to equip organizations with Story-Based Strategy (SBS) methods and support them in building long-term capacity for narrative strategy. Additionally, CSS planned a four-day, in-person training session, set for October 2025, bringing together 30 participants from different organizations.

$2.5Mprogram expense
02

Partnerships

Healthy & Safe Schools: In the second year of a two-year initiative, CSS implemented a structured, multi-phase framework designed to support a cohort of organizations in the adoption and application of SBS methodologies.

Pt IX · col B
03

Partnerships

Robert Wood Johnson Foundation: CSS brought together a one-year cohort alongside Frameworks to shift mindsets around care while addressing individualism and deservingness. The cohort also aimed to convene collaborative learning spaces throughout the year to foster co-creation, relationship-building, and shared learning across six…

Pt IX · col B

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · received and paid
Grants received · FY2024
Tides CenterFY2024$75K
Total grants receivedfrom 4 funders$1.0M
See all 4 funders →
Grants paid · 11 grants · $769K · 2022–2024

By the numbers

The FY2025 990, line by line.

1The main four
Money inPt VIII
$2.0M
Ln 12
Gifts and grantsLn 1h$1.9M
Fees for servicesLn 2g$56K
Investment incomeLn 3$21K
Money outPt IX
$2.9M
Ln 25
Programscol B$2.5M
Managementcol C$301K
Fundraisingcol D$101K
Owns and owesPt X
$3.9M
net assets · Ln 32
Cash and savingsLn 1–2$2.8M
Total assetsLn 16$4.2M
LiabilitiesLn 26$234K
PeoplePt VI, VII
8
listed · VII A
PaidVII A3
Voting boardVI 1a6
IndependentVI 1b6
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$1.9M
Fees for servicesLn 2g$56K
Investment incomeLn 3$21K
Other incomeLn 4–11$11K
Gains on assetsLn 7$0
Total revenueLn 12$2.0M
Assets in detailPt X, end of year
CashLn 1$1.9M
SavingsLn 2$993K
Cash and savings togetherLn 1–2$2.8M
InvestmentsLn 11–13$0
Land, buildings, equipmentLn 10c$0
Other assetsLn 15$53K
Total assetsLn 16$4.2M
LiabilitiesLn 26$234K
Net assetsLn 32$3.9M
OperationsPt I, VI
EmployeesI 512
VolunteersI 69
Fiscal year endsHeaderJuly
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY25End FY25
Cash and savingsLn 1–2$2.7M$2.8M
InvestmentsLn 11–13$0
Land, buildings, equipmentLn 10c$0
Total assetsLn 16$5.3M$4.2M
LiabilitiesLn 26$309K$234K
Net assetsLn 32$5.0M$3.9M
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Grants to domestic organizationsLn 1$663K$663K
Grants to domestic individualsLn 2$0
Grants and assistance to foreign recipientsLn 3$0
Benefits paid to or for membersLn 4$0
Pay of current officers, directors and key staffLn 5$180K$142K$25K$12K
Pay of disqualified personsLn 6$0
Other salaries and wagesLn 7$844K$669K$118K$56K
Pension plan contributionsLn 8$0
Other employee benefitsLn 9$74K$60K$9K$5K
Payroll taxesLn 10$79K$72K$1K$7K
Management feesLn 11a$65K$57K$6K$2K
Legal feesLn 11b$15K$15K
Accounting feesLn 11c$60K$2K$58K
Lobbying feesLn 11d$0
Professional fundraising feesLn 11e$0
Investment management feesLn 11f$0
Other fees for servicesLn 11g$236K$204K$25K$7K
Advertising and promotionLn 12$0
Office expensesLn 13$3K$1K$1K$61
Information technologyLn 14$24K$20K$3K$2K
RoyaltiesLn 15$0
OccupancyLn 16$29K$23K$4K$2K
TravelLn 17$103K$100K$2K$177
Travel and entertainment for public officialsLn 18$0
Conferences, conventions and meetingsLn 19$63K$49K$10K$4K
InterestLn 20$2K$2K
Payments to affiliatesLn 21$0
Depreciation, depletion and amortizationLn 22$0
InsuranceLn 23$12K$8K$3K$750
Other expenses (24a–d)Ln 24$401K$384K$15K$3K
All other expensesLn 24e$26K$21K$3K$1K
Total functional expensesLn 25$2.9M$2.5M$301K$101K

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2025 Latest Viewing $2.0M$2.9M−$860K$3.9M 990 PDF
FY2024 $4.2M$2.0M$2.2M$5.0M 990 PDF
FY2023 $1.7M$1.6M$80K$2.8M 990 PDF
FY2022 $2.0M$1.4M$600K$2.7M 990 PDF
FY2021 $2.0M$1.3M$686K$2.1M 990 PDF
FY2020 $1.8M$1.2M$604K$1.5M 990 PDF

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Schedules filed Part IV

III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash
See the full FY2025 990 (6 parts)
Part I · Summary $2,017,745 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $3,967,578$1,929,476
I-9 Program service revenuePrior year $230,579$56,474
I-10 Investment incomePrior year $19,879$21,183
I-11 Other revenuePrior year $120$10,612
I-12 Total revenuePrior year $4,218,156$2,017,745
I-13 Grants and similar amounts paidPrior year $211,697$662,949
I-14 Benefits paid to members$0
I-15 Salaries and benefitsPrior year $1,096,189$1,176,525
I-16a Professional fundraising fees$0
I-17 Other expensesPrior year $728,513$1,038,750
I-18 Total expensesPrior year $2,036,399$2,878,224
I-19 Revenue less expensesPrior year $2,181,757−$860,479
Part VI · Governance 6 of 6 board members independent, no flags
VI-1a Voting members of the governing body6
VI-1b Independent voting members6
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-14 Document retention and destruction policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $2,017,745 across 10 lines filed
VIII-1f All other contributions, gifts and grants$1,929,476
VIII-1h Total contributions, gifts and grants$1,929,476
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $56,474$56,474
VIII-3 Investment incomeExcluded from tax $21,183$21,183
VIII-5 Royalties$0
VIII-6 Net rental income or loss$0
VIII-7 Net gain or loss on sales of assets$0
VIII-8 Net income from fundraising events$0
VIII-11a-d Other revenue, itemized rows (sum of 11a–11d as filed)Related to mission $10,612$10,612
VIII-12 Total revenueRelated to mission $67,086 · Excluded from tax $21,183$2,017,745
Part IX · Statement of functional expenses $2,878,224 across 31 lines filed
IX-1 Grants to domestic organizationsPrograms $662,949$662,949
IX-2 Grants to domestic individuals$0
IX-3 Grants and assistance to foreign recipients$0
IX-4 Benefits paid to or for members$0
IX-5 Pay of current officers, directors and key staffPrograms $142,497 · Management $25,193 · Fundraising $11,965$179,655
IX-6 Pay of disqualified persons$0
IX-7 Other salaries and wagesPrograms $669,318 · Management $118,335 · Fundraising $56,199$843,852
IX-8 Pension plan contributions$0
IX-9 Other employee benefitsPrograms $59,577 · Management $8,924 · Fundraising $5,351$73,852
IX-10 Payroll taxesPrograms $71,618 · Management $1,000 · Fundraising $6,548$79,166
IX-11a Management feesPrograms $56,878 · Management $6,444 · Fundraising $1,738$65,060
IX-11b Legal feesManagement $14,887$14,887
IX-11c Accounting feesPrograms $2,300 · Management $57,924$60,224
IX-11d Lobbying fees$0
IX-11e Professional fundraising fees$0
IX-11f Investment management fees$0
IX-11g Other fees for servicesPrograms $204,231 · Management $24,898 · Fundraising $6,931$236,060
IX-12 Advertising and promotion$0
IX-13 Office expensesPrograms $1,266 · Management $1,378 · Fundraising $61$2,705
IX-14 Information technologyPrograms $20,036 · Management $2,841 · Fundraising $1,563$24,440
IX-15 Royalties$0
IX-16 OccupancyPrograms $23,215 · Management $3,702 · Fundraising $1,972$28,889
IX-17 TravelPrograms $100,490 · Management $2,473 · Fundraising $177$103,140
IX-18 Travel and entertainment for public officials$0
IX-19 Conferences, conventions and meetingsPrograms $49,209 · Management $9,876 · Fundraising $3,711$62,796
IX-20 InterestManagement $1,965$1,965
IX-21 Payments to affiliates$0
IX-22 Depreciation, depletion and amortization$0
IX-23 InsurancePrograms $8,142 · Management $3,072 · Fundraising $750$11,964
IX-24 Other expenses (24a–d)Programs $383,730 · Management $14,506 · Fundraising $2,516$400,752
IX-24e All other expensesPrograms $21,461 · Management $3,335 · Fundraising $1,072$25,868
IX-25 Total functional expensesPrograms $2,476,917 · Management $300,753 · Fundraising $100,554$2,878,224
Part X · Balance sheet $4,177,120 assets, 21 lines filed
X-1 Cash, non-interest-bearingStart of year $1,726,900$1,855,383
X-2 Savings and temporary cash investmentsStart of year $975,774$993,417
X-3 Pledges and grants receivableStart of year $2,552,648$1,255,407
X-4 Accounts receivable$0
X-8 Inventories for sale or use$0
X-9 Prepaid expenses and deferred chargesStart of year $7,954$20,196
X-10c Land, buildings and equipment, net$0
X-11 Publicly traded securities$0
X-12 Other securities$0
X-13 Program-related investments$0
X-14 Intangible assets$0
X-15 Other assetsStart of year $45,917$52,717
X-16 Total assetsStart of year $5,309,193$4,177,120
X-17 Accounts payable and accrued expensesStart of year $231,713$176,786
X-19 Deferred revenue$11,000
X-25 Other liabilitiesStart of year $77,691$46,131
X-26 Total liabilitiesStart of year $309,404$233,917
X-27 Net assets without donor restrictionsStart of year $3,122,289$2,291,083
X-28 Net assets with donor restrictionsStart of year $1,877,500$1,652,120
X-32 Total net assets or fund balancesStart of year $4,999,789$3,943,203
X-33 Total liabilities and net assetsStart of year $5,309,193$4,177,120
Part XI · Reconciliation of net assets $3,943,203 net assets at year end
XI-1 Total revenue$2,017,745
XI-2 Total expenses$2,878,224
XI-3 Revenue less expenses−$860,479
XI-4 Net assets at start of year$4,999,789
XI-8 Prior period adjustments−$196,107
XI-10 Net assets at end of year$3,943,203

Form 990 e-file (XML) FY2025 from the IRS · Classification, formation year and address from the IRS Business Master File

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