AEO Web Content Specialist

JOB SUMMARY

Reporting directly to the Digital Marketing Team Lead, the AEO & Web Content Specialist is a hands-on, mid-level role responsible for editing and optimizing web content to meet Answer Engine Optimization (AEO) and SEO standards, supporting the technical side of AEO through tool-based diagnostics and close collaboration with IT, and helping manage the website roadmap and update processes for Vanguard Charitable’s website. This individual is a trusted thought partner to the Digital Marketing Team Lead—someone who brings fresh perspective, surfaces insights from AEO tools, and helps translate strategy into executable work.

They will edit incoming content to be AI-ready and search-optimized, use diagnostic and visibility tools to identify technical AEO needs, help write and manage Jira tickets to move improvement work through IT, keep web pages current and healthy, and support roadmap tracking so that nothing falls through the cracks. The ideal candidate is a web content author who deeply understands the AEO landscape—comfortable in content, comfortable reading technical data, and skilled at communicating what needs to happen so the right people can act on it. They use AI tools fluently to accelerate content work without replacing the editorial judgment that makes content genuinely useful.

ESSENTIAL JOB FUNCTIONS AEO Content Editing & Optimization (35%) Review and edit incoming content from writers, subject matter experts, and marketing stakeholders to ensure it meets AEO, SEO, and E-E-A-T standards before publication. Restructure content so answers appear directly after questions or headings—optimized for AI answer engines (ChatGPT, Perplexity, Gemini, Google AI Overviews, Copilot) and featured snippet formats. Implement or guide metadata, internal linking, FAQ structure, schema markup placement, and image alt-text optimization on content being published or updated.

Use AI tools to accelerate content rewriting and optimization while applying editorial judgment to ensure accuracy, brand voice, and user value. Conduct content audits to identify gaps, consolidation opportunities, and content that needs to be retired or refreshed. Create optimization briefs and editorial guidance for contributors across the team. Technical AEO Support & IT Collaboration (25%) Use AEO and SEO diagnostic tools (e.g., Google Search Console, Screaming Frog, SEMrush, Ahrefs, and emerging AI-visibility tools) to identify technical issues affecting search and answer engine visibility.

Interpret tool outputs and translate findings into clear, actionable recommendations—knowing when to escalate to IT and how to communicate the technical need clearly. Write well-structured Jira tickets for technical website improvements, including technical SEO fixes, structured data implementation, Core Web Vitals issues, redirect needs, and AEO-related site changes; collaborate with the Digital Marketing Team Lead on ticket prioritization. Partner with IT/web development teams to…

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