Why Anti-Defamation League
FY2024 · Form 990Its mission and biggest programs, as filedCombats antisemitism and bigotry globally through anti-bias education, Holocaust learning programs, and community outreach for schools, universities, and diverse organizations.
- Field operations - supervises and coordinates the league's coast-to-coast network of regional offices. Establishes and monitors operating plans for each region, with a particular focus on priority programs and activities, including training for educators, students and law enforcement professionals; governmental…$32.5M spent in FY2024
- Policy and programs - see schedule opolicy and programs encompasses work including national affairs, the center on extremism; law enforcement; national litigation (including the legal action network); the center for technology and society; and the center for antisemitism research.the national…$28.3M spent in FY2024
- Public awareness - manages awareness through published materials, national and regional websites, social media, social media marketing, email marketing, direct mail campaigns, online video and public relations campaigns, communications, and managing relationships. Works to ensure consistent branding across the organization.…$18.1M spent in FY2024
Before you apply
FY2023 · Form 990Independent: from IRS data, not the orgAbout the role
The org's own posting, as writtenOverview
POSITION TITLE: Marketing Coordinator REPORTS TO: Senior Director, Marketing SUPERVISION EXERCISED: None LOCATION: New York, NY Preferred Grade/Class: Grade C, Non-Exempt, Non-Union ABOUT THE ORGANIZATION: ADL is the leading anti-hate organization in the world. Founded in 1913 to protect the Jewish people, ADL works to stop the defamation of the Jewish people and secure justice and fair treatment to all. In the face of rising antisemitism and extremism, we protect, advocate, and educate, through a mix of programs and services using the latest innovations and technology, and seek to create a world without hate. More at www.adl.org.
PRIMARY FUNCTION: The Marketing Coordinator plays a pivotal role in driving the organization's footprint by supporting the end-to-end execution of data-driven paid media campaigns across multiple platforms. Serving as a central logistical hub, this role collaborates closely with cross-functional internal teams and external agencies to traffic assets and align all deliverables with overarching organizational messaging. By maintaining rigorous operational systems and tracking key performance metrics, the Coordinator ensures campaigns are continuously optimized and budgets are effectively managed to meet strategic goals.
Responsibilities
Paid Media Execution & Campaign Support Support the end-to-end lifecycle of data-driven paid campaigns across major platforms (Meta, Google, LinkedIn, TikTok, print, email and programmatic). Coordinate with internal departments and external agencies to develop and traffic assets, set audience targeting, and ensure deliverables are on-brand, on-schedule, and aligned with integrated content calendars. Act as the logistical point of coordination for paid media initiatives supporting signature organizational programs, such as Never Is Now.
Analytics, Reporting & Optimization Track, analyze, and report on key performance metrics (CPA, ROAS, conversion rates, etc.), proactively flagging pacing variances to leadership. Apply advertising best practices, including A/B testing and audience segmentation, to help optimize live campaigns. Maintain organized, accessible records of campaign performance histories and creative archives. Cross-Functional Coordination & Operations Coordinate the review and approval workflows for paid creative, consolidating cross-departmental feedback and overseeing revisions through to final delivery. Maintain internal systems for campaign documentation, budget tracking, and insertion orders.
Assist in managing external agency relationships and support ad-hoc marketing priorities as needed. This job description provides a general overview of the role and its key responsibilities. It is not an exhaustive list of all duties, and ADL reserves the right to assign additional tasks as needed.
Qualifications
Skills: Foundational understanding of paid digital media channels. (social media and programmatic platforms); Strong analytical skills with comfort working in data…
About Anti-Defamation League
From its Form 990- Budget $135.3M · Civil Rights, Social Action & Advocacy
- Staff 623 · founded 1913
- Pays its leaders $279K–$1.1M (12 reported)
- Open jobs 15 · Jobs at Anti-Defamation League · Full 990 report