Digital Director

Digital Director With 5.5 million members, Working America mobilizes working people who don’t have the benefit of a union at work to fight for good jobs and a fair economy. As the community affiliate of the AFL-CIO, we unite working people in urban and suburban communities around a shared economic agenda. The Digital Director oversees all aspects of Working America’s digital campaigns and infrastructure. The Digital Director works closely with Senior Directors to develop a coherent, data analytics-driven digital strategy aimed at maximizing the organization’s organizing goals and objectives.

The Digital Director is also responsible for developing and maintaining a digital community of interest among Working America members and advancing Working America’s profile and interests in the digital area.

Reports to: Executive Director Duties: Oversee all aspects of the development, management, and oversight of Working America’s digital campaigns and infrastructure; Manage Working America’s digital assets including but not limited to websites, email systems, SMS platforms, social media properties, digital advertising platforms, and other digital communications platforms; Lead testing and audience analysis to develop insights to maximize engagement and responsiveness among Working America’s audiences and subaudiences; Work with Research and Analytics Department to implement clinical experiments; Direct research and development of emerging digital tools and tactics to enhance Working America’s digital communications strategy; develop strategic opportunities that promote the organizational mission; Analyze and report on digital metrics and use the data to make strategic recommendations to improve effectiveness; coordinate with programmatic teams to develop, implement, and innovate in-cycle clinical experiments and conduct ongoing analysis with the goal of improving digital campaign design and execution; Identify and implement strategies aimed at the recruitment, cultivation, and retention of Working America membership in the digital sphere; Create, implement, and evaluate digital fundraising strategies; Hire, supervise, evaluate, promote, and discipline all Digital staff; Develop and implement trainings and systems for effective roll-out and use of new digital tools; manage standards on digital practices and stay up-to-date on compliance requirements; Manage relationships with the digital staff of stakeholders including but not limited to the AFL-CIO, affiliate unions, and like-minded organizations; Manage vendor relationships as needed; Other duties as assigned.

Qualifications

5+ years of experience managing digital campaigns and infrastructure, preferably in the labor and / or political organizing space; Experience with strategic planning and implementation of digital tools to support various organizing campaigns; Advanced user knowledge of digital tools and platforms such as Action Network, Facebook, and Google; Advanced user knowledge of mass…

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