Biddable Media Associate Director

Agency: PHd Job Function: Media Job Subfunction: Performance Media Job Description: We are seeking an exceptional Global Biddable Director to lead the global Paid Social and Paid Search strategy for some of the world's most admired alcohol brands such as Guinness, Don Julio, Tanqueray, Johnnie Walker, and Bulleit. This is a pivotal global leadership role responsible for setting the Paid Social and Paid Search innovation agenda, global strategy, and global guidelines as well as best practices across all regions and markets.

Moving beyond day-to-day activation, the Biddable Director will be the architect of Paid Social and Paid Search excellence, driving transformational initiatives focused on unlocking new platform capabilities, enhancing media productivity, and evolving channels such as emerging social platforms and next-generation search formats. The Biddable Director will be responsible for defining and evolving global buying guidelines, leading platform expansion, optimising our performance strategies, and building a scalable, globally deployed framework that maximises Reach and ROI across all Paid Social and Paid Search platforms.

Key Responsibilities and Focus Areas Strategic Leadership and Global Governance Define and evolve global buying guidelines across all Paid Social and Search platforms (Google Search, Microsoft Ads, Meta, TikTok, Pinterest, Reddit, and emerging partners) in collaboration with regional and market teams Develop global buying guidelines for existing Paid Search channels and create strategic frameworks for emerging Paid Social platforms Lead quarterly governance reviews and evolve digital transformation KPIs to ensure consistent performance, brand safety, alcohol advertising compliance, and efficiency across markets Create clear, practical guidance documents and rollout frameworks that enable regional and market teams to execute with excellence Be the recognised voice of Paid Social and Paid Search expertise, providing strategic counsel to C-suite and market leadership Innovation and Industry-Leading Capabilities Champion adoption of generative AI capabilities in Paid Search, including Google Gemini ads, Google Overviews, Gen AI Ads, and emerging AI-driven formats to unlock new inventory and audience reach Drive innovation across Paid Social platforms through testing and enablement of emerging channels (Pinterest, TikTok, Reddit, LinkedIn) and new ad formats Lead alcohol advertising testing initiatives in Paid Social channels, managing regulatory compliance and platform policy adherence across markets Evaluate emerging platforms (e.g., Reddit's CPC model, TikTok's performance marketing capabilities) and assess viability for Diageo campaigns Establish frameworks and governance for creative testing, performance learning, and scaling across channels Partner with platform teams (Google, Meta, TikTok, Pinterest, Reddit) to unlock new capabilities, beta features, and inventory access Identify and test new Paid Social and Paid…

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